"Shanghai Fortress" lost 300 million yuan, affecting many companies. What is the reason for the failure of this film?

"Shanghai Fortress" is a big IP and a big investment, but it is also a work with very serious losses. It is really rare to see such works now. The reasons for its failure are not unilateral, but various.

1, publicity issues

"Shanghai Fortress" was wildly hyped before its release, saying that "Shanghai Fortress" was the second film to carry the banner of China's science fiction after The Wandering Earth, which aroused great expectations of fans. As a result, the film quality can't be compared with the wandering earth, and it's strange that the gap between the two is so big that I didn't give you a bad review.

2. Positioning problem

Shanghai Fortress tells the story of love, life and hope of a group of young people before the end. It is not difficult to see that emotion is the main line.

The problem is that "Shanghai Fortress" was just promoted under the banner of domestic sci-fi blockbusters, and everyone is full of expectations for watching a sci-fi masterpiece in the cinema.

But when I got to the cinema, I found out that it was a romantic film that had to be forced to add some sci-fi elements. Science fiction is not science fiction, love is not love, it's embarrassing.

The whole cast of "Shanghai Fortress" doesn't have a very clear positioning of its own drama, which leads the audience to feel embarrassed when they go to see this film, because it is not the type they want to see.

3. Quality problems

In fact, the drama "Shanghai Fortress" is not a travel drama, and even some netizens spit out this movie "grinding a sword for six years, just to apologize!" . Many netizens said that the drama was really terrible, and even Wu Jingdu could not save it, because he would never appear in a film of this quality.

I hope that when director Huatao Teng grinds a sword in six years, he should not only care about the grinding action, but also care about whether the sword is well ground.