Industry evaluation of stone pair

On the basis of the original strategic thinking and marketing methodology, we have created strategies, management and marketing ideas methods at home and abroad, such as benchmarking, mixing, hot products, soft communication, new business and easy mode.

Implementing "four-store marketing model" and "double-brand soft communication model" to Luolai, boosting Luolai to become the first brand in the home textile industry, and the marketing case of Luolai's four stores became the third prize of 2009-20 10 Excellent Channel Award and China Excellent Marketing Award;

Implementing the project of benefiting farmers and helping the poor has made Shuanglu the first brand of refrigerators in rural villages and towns, and made Shuanglu an outstanding representative of the revival of old brands in Shanghai through the official-Industry-University-Research composite soft communication model, and acquired the Shang Ling brand at zero cost, becoming the silver award of China Excellent Marketing Award and the gold award of China Excellent Innovation Award;

For Supor, a new business project of "selling one more pot per store every day" has been launched, and its performance has increased from more than 2 billion to more than 6 billion, which has established its position as the industry leader.

Brand contact marketing of Home Inn is a typical new business strategy.

-Home Inn CEO Sun Jian

The core for Tai to sell better than international brands in high-end range hoods and high-end kitchen appliances lies in the transformation and upgrading of terminal (new business) strategy.

—— Mao Zhongqun, President of Tai Fang

Why can Nippon be the world's largest producer and marketer for six consecutive years? The important secret is that Nippon has more than 5,000 Nippon stores and 6S service centers, which are distributed all over the country. The real business circle is good, the location is good, the image is good, the quality is good, and the service is good. It is a "five good new businesses".

—— Zhao Xuezhong, President of Nippon Steel.

Luolai has implemented a new business model of four-store marketing, that is, opening more stores, opening stores quickly, opening big stores and opening good stores, thus establishing Luolai's position as the first brand in the industry.

—— Xue Weicheng, Chairman of Luolai, introduced the chain-easy mode of large-scale auxiliary business in the industry. In three years, with an annual turnover of several hundred million, it entered the top three in the training industry and became the top of China Express Company110;

Pentium, a self-owned brand recruit of small household appliances, implemented the dual-drive linkage mode of electrical appliances and electricians, and both Pentium Electrical Appliances and Pentium Electrician entered the top three in the industry;

Introduced benchmarking strategy and integrated model of soldiers' classification and classification for Superman Group, and quadrupled its performance in five years;

"Easy mode" has no boring theory, but some practical ideas and methods, which can provide a brand-new reference and comparison for you to build an effective business model.

—— Shen Nanpeng, founding partner of Sequoia Capital

It is the core of Yi model to produce the most suitable business model in benchmarking and design the most effective business model in mutation.

—— Sun Jian, CEO of Home Inn Group

The competition of business model is essentially a process of natural selection. Adaptability is changeable, competitiveness is not easy, and methodology is simple. "Three Easy" has solved the essential problem of business model well.

—— Qin Shuo, general manager of CBN Media Co., Ltd. and editor-in-chief of CBN Daily.

The way of business model innovation is unusual, so it is not easy. The theory of three changes, such as the Book of Changes, conforms to reality and vaguely sees the Tao.

—— Teng Binsheng, Vice President of cheung kong graduate school of business, implemented the hot product strategy and marathon product innovation for AIA, achieved a triple jump from hot products to hot category reheat brands, built the first brand leading the industry from zero to nearly 654.38 billion, promoted regional economic transformation and industrial upgrading, and became the third prize of 2065.438+065.438+0 China Outstanding Marketing Award.

Create a high-end boutique strategy for Tai Fang, return to the high end from the middle and high end, become the only domestic brand in China that sells more expensive than foreign brands, and win the third prize of 20 1 1 China Outstanding Marketing Award;

Provide a series of services for China channel, product and brand integration after P&G's acquisition of Gillette, form the brand, product and channel three-drive model of Gillette and P&G, and realize the fission fusion effect of integration.

On the occasion of the publication of Shi's "Hot Products", it is not only a congratulations to him, but also a summary and combing of Wahaha's strategy of selling products for many years!

—— Zong Houqing, Chairman of Wahaha Group

If Galanz has gone through an enterprise road of constantly practicing hot products to create hot products, then the hot products in history are a systematic summary and practical thinking of China product marketing in China market in the past 30 years of reform and opening up, which is believed to have extremely important reference and enlightenment for China enterprises that are transforming from manufacturing to creation.

-Vice President of Galanz Group Yu Yao Chang

In the final analysis, marketing is the competition between products. Stone's "Hot Products" has insight into the secret of making products sell well, sell for a long time, sell at high prices and sell at high profits.

—— Xu Fei, President of Southwest Jiaotong University, former Deputy Secretary of the Party Committee of Shanghai Jiaotong University and Executive Dean of Antai school of economics and management.

There is no shortcut to marketing, creating hot products is the direction and method!

-Li Yingsheng, President and Editor-in-Chief of Sales and Marketing, launched a consumer sticky marketing project for Home Inns, which is the first brand in the industry, so that those who don't know how to fall in love with Home Inns can further establish their position as the first in the industry, and help Home Inns acquire Motel through soft communication, further rewriting the industry structure and winning the 20 10 China Outstanding Marketing Award.

Introducing entrepreneur forum+entrepreneur club marketing for the industry rookie sunshine holiday, implementing the soft communication mode of entrepreneurs and enterprises, building the layout of 7S stores in the industry, and 20 1 1 won the silver prize of China Excellent Marketing Award.

Introduce brand soft communication mode for Jinjiang, the first county of China listed companies, upgrade Jinjiang, and make Jinjiang become China Sports City and the big brother of China county economy.

Xinhuadu and myself are loyal beneficiaries of soft communication. Soft communication has put forward many effective ways to build brands for individuals and organizations.

—— Tang Jun, Chairman of Hong Kong and Macao Information and former CEO and President of Xinhuadu

China's market economy has developed for 30 years, and the new situation and new business need new brand communication modes and strategies. Soft communication puts forward innovative perspectives and unique viewpoints.

—— Yuan Yue, Chairman of Zero Research Consulting Group

How to spread corporate brands under the new situation? It is suggested that entrepreneurs and executives have time to read more soft communication.

—— Chen Tong, executive vice president and editor-in-chief of Sina.

Media flooding? Consumers are becoming more and more divided? Corporate communication costs remain high? What do we do? History systematically put forward the magic of brand soft communication in Soft Communication.

—— Huang Hu, executive vice president, professor and doctoral supervisor of School of Journalism, Fudan University, revised and implemented the industrial chain platform model for donkey mother, promoted the spread of soft brands and built a chain business. Mama Donkey is expected to become the Alibaba and Tencent empires of tourism e-commerce in China, and become the silver prize of 20 1 1 China Excellent Marketing Award;

Through the management innovation, operation practice and urban marketing of Qujiang mode of "cultural industry leader+urban brand operator+tourism industry planner", Qujiang New District has laid a solid foundation for becoming a sample of urban development in China and the only national cultural industry demonstration base in China.

Based on the operation mode of "big real estate+big market+big operation = big complex" of Hyundai United Group, Hyundai United has become the first brand of big health tourism industry in China by injecting mixed genes of health and wellness culture industry.

Mixing is the way to win, the way to compete, the way to survive and the soul of development in today's business environment. If you are still worried about business promotion, I suggest you read it mixed.

—— Shen Nanpeng, founding partner of Sequoia Capital

First, a single channel platform is established with a single product, then it is extended to multiple products, and then multiple products cover multiple channels, forming a mixed platform model of products and channels, which is a typical mixed business model.

—— Chairman Chen Nian of Vanke Eslite

The mixed model is one of the business models recognized by enterprise investors at present.

-Nan Lixin, CEO and publisher of Entrepreneurship magazine

If the competitiveness in the primary stage of network economy lies in product strategy and the competitiveness in the intermediate stage lies in brand strategy, then the competitiveness in the advanced stage lies in model strategy and platform strategy, and the core soul of model and platform is mixing.

—— Wang Xin, co-president of Sohu