Are there many hotels suitable for opening clothing stores?

Step 1: Choose a good location and store.

When choosing a business location, we should grasp the following points:

Grasping the principle of "passenger flow" or "capital flow" to open a shop in a bustling and crowded area, the probability of success is often much higher than that in ordinary areas, because the endless stream of people is a potential source of tourists. As long as the goods or services you sell can meet the needs of consumers, you will certainly have good performance. The areas with large passenger flow are ① the commercial center of the town (that is, what we usually call "urban area"); (2) Near the station (including the train station, long-distance bus station, passenger ferry terminal, and the starting point and end point of the bus); ③ Hospital entrance (large hospitals with inpatient departments are preferred); 4 school gate; 5 popular tourist attractions; ⑥ At the entrance of a large wholesale market.

Taking advantage of the effect of "the store is there", we might as well listen to the consumer's statement: Miss Lu, a white-collar worker in a company, is a big flower consumer and often sends flower baskets and bouquets to customers and friends. She said that she might go to a nearby flower shop to buy flowers except when she was in a special hurry. Many times, she is in a hurry to go to Stadium Road to buy flowers, because there are many flower shops, complete varieties of colors and choices. Ms. Jiang, who teaches in a university, always likes to go to Dongpo Road, Wulin Road and other places with dense clothing stores to buy clothes. She thinks that in addition to many styles, many stores can shop around, and it is easier to start with a price. So don't worry about competition in the same industry. Once there are more and more horizontal shops, it will have a polymerization effect, and it is easy to expand influence, gather popularity, and form a professional street. Business is definitely better than doing it alone.

Paying attention to choosing the right business location is closely related to the business content and potential customer base, and all walks of life have different characteristics and consumers. Prime location is not the only choice. Some shops are not as good as those in relatively remote areas, such as small shops selling oil, salt, sauce and vinegar. Opening a business in a residential area is definitely better than downtown. Another example is a stationery store, which is obviously not as ideal as a cultural and educational area in a prime location. Therefore, we must determine the best place to open a shop and choose the right storefront according to different business industries and projects. The more lively the place, the better. The key is to be suitable.

Step 2: Do further investigation.

After the initial selection of the location of the store, further comprehensive investigation is needed, and after some investigation and analysis of the relevant situation, it can be decided whether to finally decide here. Mainly examine the following aspects:

The situation of the store itself: Xiao Luo, who runs an audio-visual product store, recently opened a shop from someone else. This shop with an area of 15 square meters is located in a sub-prosperous area, and the daily traffic is also considerable, but the rent is very cheap. As long as it's 800 yuan a month, Ronaldinho thinks he's got a bargain and secretly enjoys it. Unexpectedly, it took more than 10 thousand yuan to decorate, and less than a month after the grand opening, a paper "violation notice" made him dizzy. It turned out that the last family learned through internal relations that the store would be demolished sooner or later, so they came out of the shell, took a ticket and ran away, leaving a hoop for Ronaldinho. Therefore, before renting a storefront, we must conduct a careful investigation and understanding of the storefront.

Landlord background Some people are eager to find a shop, so they look all over the street. Sometimes I can really find several shops with the words "transfer" and can't wait to talk to them about the conditions, pay the deposit or even rent. In fact, this practice is extremely hasty and it is easy to bring a series of sequelae. If you really take a fancy to the storefront, you'd better inquire about the real landlord (that is, the property owner) from the side first, and have a basic understanding of its background before making contact. Generally speaking, it is best to talk to the real landlord directly. If the landlord says that he has leased the contracting right and is unwilling to intervene again, it is not too late for you to negotiate with the present shopkeeper. In addition, once the negotiation is successful, we must also pay attention to the formal pre-agreement and ask the property owner to change the name of the lessee.

The competition in the same industry is mainly business performance and commodity price level. By investigating the operating performance of similar shops in the same lot, we can initially calculate the possible profit of renting the shop; And examining their commodity price level is to determine their future commodity prices accordingly. These are all very necessary.

Passenger flow situation "passenger flow" is "capital flow" Investigating the passenger flow can not only give you a good idea of the future business situation, but also provide a scientific basis for you to decide the future marketing focus. Passenger flow mainly examines these contents: ① the situation of nearby units and homes, including how many residential buildings, institutions, companies, schools and even other shops (these shops are likely to become your frequent visitors); (2) the structural characteristics of the past population, including their age, gender, occupation and other structural characteristics and consumption habits; ③ Off-season passenger flow. For example, stores near schools should consider winter and summer vacations, stores in concentrated areas of institutions and companies should master their own commuting time, and stores near stations should find out the law of off-season passenger flow. These are the important basis for you to set the business hours.