Characteristics of resort hotels

Holiday-style hotels have multiple functions and functions, and their forms are relatively complex and diverse, which is very different from ordinary sightseeing places. There are two kinds of hotel marketing channels: direct sales and distribution. Direct selling is the direct sales of hotel customers. Distribution refers to customer-oriented sales through middlemen and using their sales network. During the holiday experience, the customers of resort hotels have more demands for services outside the hotel, such as transportation, sightseeing and shopping. Therefore, when they plan holiday travel, they often book various travel needs through travel agencies (middlemen). The relationship among resort hotels, travel agencies and customers has its particularity that cannot be ignored in the marketing of resort hotels. The diversification of customers (especially individual customers) also makes it difficult for resort hotels and travel agencies to provide quality services to customers and distinguish rights and interests. When setting the price system and establishing marketing and distribution channels, resort hotels should fully consider the capabilities and interests of travel agencies, clarify their respective roles, responsibilities and rights in marketing channels, balance the relationship between direct sales and distribution, and maintain a good market order.

Resort hotels have a short history in China, with wide geographical distribution and great regional differences. According to the different natural scenery, it can be divided into different types of resort hotels such as seaside resort hotels and mountain view resort hotels. Therefore, different types of resort hotels have their own marketing characteristics in different regions. Every resort hotel should start from its own advantages and combine with market demand to satisfy customers' holiday experience to the maximum extent, which is the principle that resort hotel marketing should follow.