Wealth thinking: Wealth is warm in the sun!

Ling Guoqiang: Member of the Standing Committee of the Shenzhen Longgang District Committee of the Chinese People’s Political Consultative Conference, Chairman of the Shenzhen Longgang District General Chamber of Commerce, Chairman of Shenzhen Wanshida Industrial Development Co., Ltd. and Shenzhen Li Lang Yexing Company. He is a low-key and down-to-earth person, and by interpreting his thoughts on wealth, the warmth due to the sunshine gives us a precious touch.

Rise due to a sense of responsibility as a human being

Ling Guoqiang was born in Lilang Village, Buji Town, Longgang District, Shenzhen City in September 1965. The Ling family is considered the poorest in the village. Hundreds of families have changed from thatched huts to tile-roofed houses and "foreign-style buildings" one after another. Finally, it was the Ling family's turn to live in tile-roofed houses. Although his family was poor, in the young Ling Guoqiang's mind, his ideal was not to get rich, but to become a gardener, and he longed for the realm of life where he could serve as a role model for others. For this reason, he, who comes from a poor family, neither compares himself with others for power and fortune, nor does he have short ambitions because of poverty. Instead, he wins the respect of teachers and classmates with his excellent moral character and academic performance.

When he took the high school entrance examination in May 1983, he naturally enrolled in the normal school. He had excellent test scores, but his physical examination revealed that he had poor eyesight and an enlarged liver, but he was still blocked from the entrance to the Central Normal School. Although this setback did not knock him down when he was young, it was enough to make Ling Guoqiang unforgettable.

As he grows older, Ling Guoqiang, as the eldest son, has a stronger sense of family responsibility. As soon as he graduates from junior high school, he plans to drop out of school and work to improve his family's financial situation, so that his younger siblings can complete their studies better. But Ling's father firmly refused, so he had no choice but to continue studying at Buji Middle School. After graduating from high school, he had the opportunity to work as a police officer at the Bao'an Public Security Bureau of the Shenzhen Municipal Public Security Bureau. Thanks to the school's recommendation, he got his wish and was finally able to contribute to his family. Ling Guoqiang lamented: "When I was a police officer, I came into contact with people at different levels of society every day, understood and became familiar with their respective living conditions, especially the living conditions of drug addicts, and studied the complex social contradictions and problems in urban and rural areas, thereby learning a lot. What I have never learned in books - courage, and at the same time, I have exercised my practical work ability."

In early 1988, Ling Guoqiang, who had been a policeman for two years, was running for election. I decided to give it a try and it turned out to be my first choice. The position of party secretary gives Ling Guoqiang a platform to build his hometown and serve his fellow villagers. His inherent sense of responsibility drives him to do his best to be a "good party secretary".

Lilang Village is located outside the pass. It was chaotic and backward at that time. Ling Guoqiang understands that if you want to make a difference, you cannot be a peacemaker. In terms of planning work and residential area regulations, he not only pays attention to long-term planning and overall planning, but also adheres to principles and pays close attention to implementation. It is inevitable to be misunderstood and offended, even at the time. The villagers who understand him think that his strong behavior is "too ruthless". But Ling Guoqiang firmly believes in the principle that "a long road can tell a horse's power, and time can tell a person's heart." He has been the secretary of the village party committee for 9 years. His work in the village has been rated as advanced in Guangdong Province and Shenzhen City. He was also rated as one of the top ten outstanding young people in the fifth session of Shenzhen City.

The experience of the village party secretary inadvertently became Ling Guoqiang's precious "wealth" - the governance of the village is similar to corporate governance, and the accumulated experience was cleverly "grafted" in his later corporate governance. For this reason, Ling Guoqiang has always been deeply grateful to Lilang Village, where he was born and raised.

In March 1996, Ling Guoqiang resigned from his position as village party secretary. The reason was very simple: he only graduated from high school, and none of his subordinates had a college degree or below... This is just one factor, and more considerations are , he recognized the principle that only when the people are prosperous can the country be strong, Lilang Village should transform in time with the development and changes of Shenzhen, and he, Ling Guoqiang, should be the leader in getting rich. After serving as party secretary for 9 years, his clean appearance allowed the villagers to witness that he was a "good party secretary"; at the age of 30, he left his job and went to work to let the villagers have the opportunity to witness that Ling Guoqiang could still be a "good wealthy businessman" .

"Earn" while "giving up"

After leaving his job, Ling Guoqiang borrowed funds from friends and acquired Buji Co., Ltd.

At that time, the company had more than 80 employees and was in a mess. His friend tried to dissuade him: "You come to pick it up, it's like a wolf leading a group of lions, how scary it is!" Ling Guoqiang had Li Lang's background in managing chaos, so he naturally had no hesitation. He made bold reforms and established rules and regulations. Under the same conditions, he sorted out the company's unresolved issues one by one in less than two months. Six months later, the company made a profit of more than 20 million yuan. And this was the first pot of gold he dug into the sea.

In the second half of 1996, when the government liberalized preschool education, Ling Guoqiang, who had a "teacher education" complex, obtained written approval from the local village committee after learning that the village was unwilling to invest in preschool education. Start investing. But just as he was about to get on the horse, the situation reversed. The person in charge of the village said that the village would handle it himself. Ling Guoqiang did not argue, but calmly chose to give up. The other party felt guilty and took the initiative to make up for all his previous investment. What makes Ling Guoqiang sigh is that he has deeply felt the risks of blind investment from the losses suffered by others since taking over the village-run preschool education. It seems that opportunities to make money are sometimes exactly traps for losing money - his giving up can be regarded as a reluctance.

In the early spring of 1997, Ling Guoqiang planned to get involved in real estate and build the Lily Villa project. However, no one in the company had any experience in this area. His magic weapon was still "willingness" - to let the water go to fish, and to cooperate with Shum Yip Group. Development, the guiding ideology is very clear: don’t be afraid of suffering losses! Ling Guoqiang sent his immature construction team members to Shen Yip's team to learn and improve on the spot. He used money to pay tuition in order to be independent in the future, and to cultivate the technical backbone and elites of his own construction team on the spot. Many people questioned the company's unprofitability at the time. Ling Guoqiang, who had won the trust of Shen Ye, said to his subordinates: "I believe that if I let others make money, others will give me my legal rights, just like a beautiful marriage is the result of years of practice." "The same!" After the happy and satisfactory cooperation, the person in charge of Shum Yip Group said frankly: "Our cooperation with many other companies has more or less conflicts, but with Ling Guoqiang, there is really no contradiction at all, even if there is no choice in the matter. No bones!"

Ling Guoqiang is getting bigger day by day in the real estate industry, and he sticks to his philosophy of "give and take" every day. He told the reporter of "Business Experts": When seeking benefits, everyone is eager to get more, but not everyone can get what they want, because not everyone can truly see the actual pattern of gains and losses. It seems that " Many things that are "gained" actually bear the bitter fruit of "lost", and all explorations should not be too greedy. The pros and cons should be weighed to make decisions. If you are willing to give up, how can you get something if you are not willing to give up?

There are many cars in Shenzhen, but not many car owners have their own parking spaces. Why? The real estate developer has enjoyed the ownership of the property's parking space for many years, and is selling only the use rights of the house's parking space. As a real estate developer, Ling Guoqiang has a unique vision and does not seek his own benefit. He believes that it is unreasonable for the property owner to permanently own the parking space. The proposal submitted by Ling Guoqiang to the CPPCC regarding the ownership and use rights of parking spaces to the owners received great attention from the Shenzhen Municipal People's Congress and the CPPCC. In the first half of 2005, the proposal was successfully passed by the Shenzhen Municipal People's Congress and implemented, effectively ensuring The legitimate rights and interests that the majority of owners have regained over the years.

The brand grows in "value-added services"

After the successful creation of Lily Villa, Ling Guoqiang began to acquire Phuket with the assistance of his younger brother, Ling Guoqing, general manager of Li Lang Yexing Industrial Co., Ltd. The generous owner of unfinished buildings set out his own construction team to work independently, and successively built Lily Star City, Lily Yindu International, Rainbow Shopping Mall and shopping malls. In particular, the rise of Lily Yindu, a classic masterpiece, has created a new landmark in Buji. Ling Guoqing, who has inspected the planning and architectural forms of international metropolises abroad many times, explained the inevitability of the emergence of Baihe Yindu. He said: "The leader of urban operations can only be the government. Real estate companies can only be in the government. Following the trend of urban planning blueprint, this is also the positioning of Li Lang Yexing to participate in urban marketing.

"Faced with the lack of architectural culture in young Pengcheng, Ling Guoqiang has other opinions on the value-added city that can give architectural culture: "The limited land in Buji is a heavy responsibility for Shenzhen. Can it participate in urban management and realize the land? Maximizing the value of resources, using limited resources to the extreme, and achieving the purpose of adding value to the city is not only related to the success or failure of projects and enterprises, but also affects the trend and future of urban development. ”

Facts speak louder than words. In 2004, the popular Lily Yindu International was the first five-star hotel conjoined business apartment in Phuket and even Shenzhen, filling the gap in Phuket’s high-end business platform and five-star hotel market. It has become a new landmark in Phuket with a height of 100 meters, and has improved the integrity and rationality of urban planning. Ling Guoqiang said that some real estate companies currently do not participate in bidding for good locations, do not develop new properties, and rely on rent collection to survive, and adopt the method of buying and selling out. The business strategy of operating remote areas is not promising. He said: "If you invest 200-300 million a year in a good location, the market return rate is 10%, and you will get a return of 300-400 million that year. Why not." for? "This year, new Lily series projects that are in line with international standards have successively won bids in good locations in Shenzhen, and have started development one after another. Li Langye Xingcheng's value-added space will be even greater.

In the second half of 1996, although investment in early childhood education His death did not dilute Ling Guoqiang's passion for education. When talking about the topic of education, Ling Guoqiang told reporters enthusiastically: "The company does not seek the largest school, but the best, and investment in education is the key. "He invested 130 million yuan to open Chunlei No. 1 Kindergarten, Chunlei No. 2 Kindergarten, Chunlei Primary School, and Shenzhen Foreign Languages ??School Longgang School, with a total of 83 classes. The campus covers an area of ??70,000 square meters and has a total of With more than 4,000 degrees, Buji has built a famous international education base. To this day, Ling Guoqiang has not received a penny of return on education investment, and the high salary enjoyed by the school teachers is unparalleled among those interviewed in Buji. It has spread like wildfire, with the per capita monthly salary being more than 4,000 yuan, which is up to twice the salary of non-boarding schools in Longgang District. It is well-known and well-known. Remembering the original investment in early childhood education, many people in the same village also talked about it and ridiculed it as a "farmer-run school." Ling Guoqiang’s unyielding love for education has formed his unique school-running philosophy: It’s better to lose money than lose face! In his opinion, the boss’s focus on investing in private education can be summarized as three points: resolving conflicts and improving the psychological quality of teachers and students.

The so-called contradiction refers to the contradictory starting points between the chairman and the principal. It is undeniable that the chairman and the principal are opposite sides. The former focuses on returns of interests, while the latter focuses on returns. The quality of education and school management are in place. In the early stage, Ling Guoqiang adopted the method of "releasing water to raise fish" and boldly invested a full amount of money in each school. Since September 2001, he has established the "Guoqiang Scholarship and Teaching Fund" and invested every year. 500,000 yuan. This year, a new investment of 4 million yuan is planned to establish the "Guoqiang Scholarship Fund". Ling Guoqiang's full support for education was confirmed by his interview with Zhang Shenhua, the principal of Chunlei Primary School and a graduate student at Beijing Normal University. He said that he was working for the principal, students and teachers. The principal and teachers who felt Ling Guoqiang's care felt deeply that they were not good at educating and teaching students, so they felt sorry for him. Therefore, the principal and teachers felt a lot of pressure to meet the school's demands. When providing support, Ling Guoqiang always goes all out and never refuses. Many people only talk about "serving their hometown, benefiting their hometown, and giving back to the society", but he truly implements the correct education! Concept, school education has achieved remarkable results. Chunlei Primary School has become a banner of private education in Longgang District and has won more than 2,000 various awards. The quality of its students has ranked among the best in the district's previous random examinations. This year's high school entrance examination was dominated by public schools and the first batch of Shenzhen Foreign Languages ??School Longgang branch was insufficient in the number of students. The city's junior high school students used Type II papers to test, and the average score was only 430 points, while the average score of the school was more than 500 points.