The growth journey of Longfa Decoration

In 2011, Longfa Decoration was awarded the vice-president membership unit of the China Building Decoration Association, and Mr. Wang Xian, the chairman, was elected as the vice-president of the China Building Decoration Association. Longfa's logo, official website, and store have been upgraded at the same time, adopting a more modern style and affinity brand image, which reflects the company's high-quality service concept and kingly style in the field of decoration. Longfa Group's entire way of thinking, business status, and brand The operation will take on a new look.

In 2009, despite the international environment of financial crisis, Longfa Decoration still maintained steady growth and was rated as one of the top 100 enterprises in the national residential decoration industry by the China Building Decoration Association for three consecutive years. Under the 60th anniversary of national brand recognition, Longfa Decoration is also practicing its own brand leap. The strong launch of Longfa's sub-brands FA and 3D further consolidated Longfa's brand structure. The new 3D business model actively promotes innovation and progress in industry development. The Mianyang Hope Primary School built by Longfa was officially put into use on September 1. This is a permanent earthquake-resistant building embodying the blessings and hopes of Longfa people, and it will move towards a better tomorrow with the children in the disaster area.

As a leading company in the industry in 2008, Longfa Decoration has always taken corporate citizenship responsibility as its responsibility and example. Actively fulfill and promote corporate citizenship responsibilities in all aspects. At the critical moment of the Wenchuan earthquake, Mr. Wang Xian, chairman of Longfa Decoration, immediately led a disaster relief convoy to Sichuan and donated urgently needed materials to the disaster area. And shouldered the glorious task of transporting giant pandas from Sichuan Olympic Games to Beijing for free. The large-scale national LOHAS home design event co-organized by Longfa and "Ruili Home Design" actively promotes a healthy, environmentally friendly and green home lifestyle to the whole society, leading the healthy and orderly development of the industry.

In 2007, Longfa Decoration clarified the development strategy of building the company's core competitiveness through branding in the next ten years, and won the first batch of AAA credit enterprises in the construction and decoration industry in the country (only seven in the country), "the first China Brand Festival Golden Spectrum Award", "Top 500 Chinese Brands", "The Most Influential Enterprise in China's Home Decoration Industry in the Decade" and other honors, and ranked first among the "Top 100 Enterprises in the National Residential Decoration Industry"; Chairman Wang Mr. Xian won the "Ten Years Most Influential Elite Leader Award in China's Home Decoration Industry"; President Mr. Guo Yadong won the title of "China's 100 Outstanding Brand Managers in 2007".

In 2006, Longfa Decoration won the title of "China's Famous Decoration Enterprise in 2006". Mr. Wang Xian, chairman of the group, once again won the "Outstanding Leader Award in China's Decoration and Home Furnishing Industry" and was honored at the Second Outstanding Chinese Business Conference Selected as one of the "2006 Global Leaders in Chinese Business Industries";

In the 3rd China Human Resources Management Annual Ceremony and the 2006 China Human Resources Annual Selection Award Ceremony, Longfa Group won the "Top Ten Employers in the Industry Award" ";

It was rated as the honorary title of "National Well-known Brand Enterprise in the Residential Decoration Industry" by the China Building Decoration Association; The public decoration project of the five-star hotel-Beijing Hotel undertaken by Longfa Group was fully completed;

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Longfa Home Furnishing Integrated 5S Service Center is further promoted nationwide;

The southwest production base was officially put into operation, building a national industrialized product service network;

"Home Decoration Quality "White Paper" and "The Perfect Guide to Winter Home Decoration" were first released nationwide, leading the development trend of China's home culture and winning praise from consumers across the country, industry associations at all levels and the media;

Shijiazhuang Company, Luoyang Company, Yibin Company Company, Changzhi Company, Qianjiang Company, Xiaoyi Company, Jiaozuo Company, Shangqiu Company, Nanyang Company, Baoji Company, Yangquan Company, Tangshan Company, Hancheng Company, Shenmu Company, Panjin Company, and Xintai Company were established one after another.

Shijiazhuang Longfa, Luoyang Longfa, and Xintai Longfa Decoration 3D Home Grand Opening!

Creating Brilliance in 2005 Longfa was jointly rated as the "Most Influential Home Brand" by Sina.com, Boutique.com and the "Boutique Shopping Guide", a trend vane in the domestic fashion industry!

Longfa It was rated as a "quality and service-reliable unit trusted by consumers" by the China Consumer Protection Foundation.

In the first CCTV-2 national urban home decoration indoor environmental pollution survey, Longfa won the honorary title of "Consumer Satisfaction Green Decoration Enterprise".

Longfa China’s first large-scale 5S membership store debuted in Beijing, taking the lead in advocating a new service model, and successively promoted it in Xi’an, Tianjin, Zhengzhou, Chengdu, Chongqing, Nanchang, Changchun and other places, leading the Chinese home decoration industry into A new era of change! It won the title of "2005 China's Most Influential Brand Home Decoration Enterprise" at the China Home Decoration Festival hosted by the China Building Decoration Association;

Longfa Group is the first Chinese company to register a trademark for furniture products in the United States. This pioneering move ended the history of China participating in international trade as a mere furniture manufacturing factory in the world!

Longfa was rated as one of the “Top Ten Famous Decoration Enterprises in China in 2005” by the 2005 Boao Home Forum. Chairman Wang Mr. Xian won the "2005 China Home Furnishing Industry Outstanding Leader Award".

In 2004, the industry-leading group successively organized outstanding cadres and outstanding employees to study and study abroad in various European countries, and visited the International Home Furnishing Expo, and achieved complete success, becoming the first company in the industry to organize outstanding employees to study abroad;

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Longfa Group was awarded three honors by the China Decoration Association: National Excellent Enterprise in Residential Decoration, National Quality Service Integrity Enterprise in Residential Decoration Industry, and National Residential Decoration Demonstration Project;

Group Headquarters Moving into Jianwai SOHO, the information-based, modern, self-owned office environment is in line with international standards, and the corporate image has been comprehensively improved again; the number of franchise companies is increasing at a rate of 100% every year, and the franchise business is booming, highlighting the extraordinary value of the "Longfa" brand.

Longfa Architectural Decoration Engineering Co., Ltd. relies on its excellent design, construction, after-sales guarantee, high-quality service and good corporate reputation in the Chengdu market to create Jinlin Peninsula, Xinxin Furong Ancient City, Zhonghai Famous City, Thousands of excellent decoration projects such as Vanke Urban Garden, China Resources Jade City, Borui Urban Garden, and Youpindao have fulfilled consumers' dreams of a beautiful home one after another. In addition, the "5S Service Center" that has been launched in Chengdu has provided all-round services. The configuration of software and hardware enables home decoration to truly realize "one-stop" high-quality decoration from design, materials, and construction services, making "happy home decoration" no longer just a dream...

In 2012, Long With nearly 20,000 employees worldwide, Fa Decoration provides consumers with comprehensive home services such as decoration design, decoration construction, material distribution, furniture production, home accessories, and home commodity trading. It is praised by consumers as "trustworthy" "Experts in Home Integration Services". 2003 Global Strategy Longfa Group implemented global development, and its first overseas company was established in Chicago, the United States;

Nanjing Company, Suzhou Company, Jinan Company, Kunming Company, Nanning Company, Ningbo Company, Wuhan Company, Nanchang Company , Xinxiang Company, Baotou Company, etc. were successively established. There are nearly 40 Longfa companies across the country, with hundreds of stores and tens of thousands of employees;

Won the "2003 Outstanding Enterprise Award" issued by the Beijing Building Decoration Association ".

2002 National Expansion was rated as "Excellent Enterprise in 2001" by the Beijing Building Decoration Association;

The logistics and distribution system was further improved, covering the whole country;

Longfa A trading company was established to provide consumers with one-stop service for home decoration products;

Beijing Commercial Bank, People's Insurance Company of China, and Beijing Longfa Decoration Group joined forces to launch the "Decoration Fund Guarantee Plan";

Changchun Company, Zhengzhou Company, Chongqing Company, Shenyang Company, Hangzhou Company, Taiyuan Company, Datong Company, etc. were formally established.

2001 Pioneering and innovative was awarded the title of "National Excellent Model Enterprise of Architectural Decoration" by China Building Decoration Association;

was awarded the title of "Trustworthy After-sales Service Unit" by Beijing Consumers Association;

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Being awarded the title of "Excellent Family Room Decoration Enterprise" by the Beijing Building Decoration Association;

The company's headquarters moved to the CBD business center area, marking a new milestone in Longfa's rapid development;

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Longfa Group implemented national strategic development, and Chengdu Company, Tianjin Company and Xi'an Company were successively established.

Looking into the future, the Longfa Material Distribution Center was established, laying the foundation for national standardized material distribution;

The Longfa production base is fully operational and begins to provide customers with "home integration" "One-stop service, Longfa cabinets, furniture and other integrated products have quickly gained high recognition from consumers.

In 1999, the company was awarded the "Development Achievement Award for the Architectural Decoration Industry in the Twenty Years of Reform and Opening Up" issued by the China Architectural Decoration Association; Excellent Home Decoration Enterprise";

Evaluated as a "Consumer Satisfaction Unit" by the Beijing Consumers Association;

Elected as a director of the first board of directors of the Home Decoration Committee of the Beijing Building Decoration Association;

Being the first in the industry to create a shopping mall business model and successfully operating home loan decoration business.

1998 Successfully introduced foreign advanced production equipment and established Longfa production base;

Became "Member of Beijing Decoration Industry Association" and "Member of China Building Decoration Association";

It took the lead in proposing the "home integration" service concept and fully implemented it. This move promoted the rapid development of the home decoration industry and the improvement of the service model.

In 1997, Longfa Decoration was officially established. With its high-quality projects and services, it quickly won the trust and love of the people in the capital. It has become a well-known brand in the home decoration industry in Beijing and is known as the first of the "Four Little Dragons in Beijing".