Influence of Wenchuan earthquake on Sichuan tourism and its recovery after the disaster

Influence of Wenchuan earthquake on Sichuan tourism economy and its countermeasures

Abstract: Sichuan's rich and unique tourism resources make tourism a dominant industry in Sichuan Province. In 2008, when the Sichuan provincial government put forward the establishment of Sichuan province's withdrawal of travel,

When a big tourist province is built into a strong tourist province, sudden natural disasters push Sichuan tourism to an unprecedented low point. Influence of Wenchuan Earthquake on Tourism Development in Sichuan

It has a great impact, which is almost devastating to some scenic spots and has a great impact on tourism service enterprises. More importantly, due to the related reports of the earthquake, tourists

It has had a great impact on Sichuan's tourism psychology and seriously damaged Sichuan's image as a tourist safety destination. Therefore, in order to restore and promote tourism in Sichuan.

In order to further develop Sichuan tourism, we should start from both short-term and long-term aspects to restore people's confidence in Sichuan tourism in the short term; Long-distance tourism in Sichuan should be resumed.

More reasonable planning, create a safer and more attractive image of Sichuan tourism destination.

[Keywords:] "Wenchuan Earthquake" tourism impact countermeasures

Sichuan's rich and unique tourism resources make tourism an advantageous product in Sichuan Province.

Industry. In 2007, the total tourism revenue of Sichuan province broke through the 1000 billion yuan mark and stood on the stage.

From a new starting point, the province's total tourism revenue reached 1, 2 1, 7438+0 billion yuan, an increase over the previous year.

In the same period of last year, the growth rate was 24.3%, including domestic tourists185.699 million.

Tourism revenue11799 billion yuan, up 12.0% and 24.3% respectively;

It received 6.5438+0.7087 million inbound tourists and earned 5.65438+0.2 million US dollars in foreign exchange.

Compared with the same period of last year, it increased by 2 1.8% and 29.6%. Sichuan's tourism revenue has surpassed that of Sichuan Province.

Tourism revenue exceeds 10%, and it has truly become a pillar industry in Sichuan. In 2008,

In April, Sichuan Province put forward the concept of "a big province of tourism resources" to "a strong province of tourism economy"

The more development. However, the sudden Wenchuan earthquake has had a very serious impact on Sichuan tourism.

It has brought a serious blow to the destruction of tourism in Sichuan. Therefore, the analysis of this earthquake gives

What kind of influence will Sichuan tourism have, and find the right way to restore and develop Sichuan tourism.

Policy has become a very urgent task and a very important topic at present.

First, the impact of the Wenchuan earthquake on Sichuan tourism

Sichuan is a province rich in tourism resources, and China has a world natural and cultural heritage and a country.

There are many provinces with key scenic spots, Dujiangyan, Qingcheng Mountain, Jianmen Shudao and Gongga.

Nine places, including Shan, are national key scenic spots. From plateaus, mountains and canyons to basins,

Hills and plains, from rivers and lakes to hot spring waterfalls, from karst areas to Danxia landform,

Everything, known as the "scenic province". Sichuan has four World Heritage Sites (nine sites).

Zhaigou, Huanglong, Qingcheng Mountain-Dujiangyan, Emei Mountain-Leshan Giant Buddha). join the labour union

There are four nature reserves in the "Man and Biosphere Protection Network" in China, which is a national 4A-level tourism.

There are scenic spots 17, national scenic spots 15 and national nature reserves 17.

There are 25 national forest parks, one world geopark/kloc-0, and eight national geoparks.

There are 62 national key cultural relics protection units, 7 famous historical and cultural cities in China, and China is excellent.

Tourist city 10. The tourism industry is developing rapidly. In 2008, the tourism revenue of our province is expected to exceed.

More than 70 billion, while our province's GDP is around 700 billion, and tourism revenue accounts for 10%.

Judging from the habit of determining the status of general industries, Sichuan tourism has become a pillar industry.

It's confirmed.

However, the sudden Wenchuan earthquake has caused very serious losses to Sichuan tourism.

1. Loss of scenic spots.

This catastrophe not only caused great losses to the lives and property of the people in the epicenter, but also gave

The scenic spots around Wenchuan were seriously affected. It is understood that as of May 20, the Wenchuan earthquake

It has caused the loss of tourism in Sichuan to reach 62.4 billion yuan, equivalent to the total income of Sichuan Province last year.

Half. According to the data of Sichuan Provincial Tourism Bureau, in this Wenchuan earthquake, Sichuan

More than 4,000 tourist attractions in the province were damaged by 568, with a cumulative loss of 27.84 billion yuan.

Dujiangyan, two world heritage sites in Sichuan-Qingcheng Mountain and Wolong Scenic Area, is the habitat of giant pandas.

It was badly damaged. Most ancient buildings such as the Erwang Temple in Dujiangyan Scenic Area collapsed, and

All roads leading to Wolong Scenic Area are blocked by fractures. There are many scenic spots in this area.

The epicentre was devastated, including Yinchanggou in Pengzhou, Happy Valley in Shifang and Pingwu Ape King.

Cave, Xiaozhaizigou in Beichuan and Qianfo Mountain in Anxian County.

2. Travel agency enterprises lose money.

It is understood that in this Wenchuan earthquake, the cumulative loss of travel agencies in Sichuan Province reached 2.8 3.

100 million yuan, the loss of hotels reached 9.535 billion yuan, and the loss of reception facilities in tourist towns was 99.6438+04.

1 billion yuan. For example, the "Jiuzhai Paradise" international conference holiday near Jiuzhaigou, a famous scenic spot.

Center, there are almost no in-house tourists at present, leaving more than 1000 rooms, compared with the past May.

In the tourist season, hotels need to book in advance, which is in sharp contrast. At the same time,

Major travel agencies inside and outside the province suspended all previously reported travel routes to Sichuan.

The teams in Chengdu were all cancelled, and the travel agencies in the province suffered a large-scale withdrawal.

Most travel agencies are closed, with at least 300,000 of the more than 400,000 direct employees.

People are in a state of idleness; In addition to the unspoiled rural tourist attractions in the suburbs,

Basically closed and closed; Within a week after the disaster, the average occupancy rate of hotels was less than 25%, which was particularly heavy.

Hotels in the disaster area are basically closed.