Traditional Culture Encyclopedia - Hotel reservation - What is Hilton's long-term goal?
What is Hilton's long-term goal?
In 20021year, Hilton made great achievements in the development of China market, opening more stores than last year, and also made some "milestone" achievements. In terms of the number of stores opened, we ushered in the opening of the 400th Hilton Hotel in Lanzhou, Gansu Province on 202119, which is also an important milestone for Hilton to reach its strategic goal of 2025. In the field of luxury hotels, we also signed a strategic cooperation with Shimao Group this year, and plan to build four luxury hotels in China, namely Waldorf Astoria, Shanghai Conrad, Wuhan Conrad and Zhuhai Conrad. Hilton continues to exert its strength in the middle and high-end hotels this year, and the first store of Hilton Huiting in China has successfully opened in Baoan District. The other is the high-end hotel brand Peng Huan Hilton Hotel. This year, we welcomed the opening of the 200th hotel in China. Peng Huan brand is a model of Hilton China's localization strategy. In terms of business model, we take Hilton Garden Hotel as the starting point and bring the franchise model into the China market.
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