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Aijiaer water purifier series products
Harm of six substances in tap water to human body;
◆ Impurities, silt and rust: lead to lithiasis and enteritis.
◆ Bacteria and viruses: It can cause gastroenteritis and infectious diseases, such as dysentery and hepatitis.
◆ Ammonia nitrogen: the main pollutant in water, which is converted into nitrite in human body, has carcinogenic effect on human body.
◆ Cadmium: It can cause nausea, vomiting, abdominal distension and abdominal pain.
◆ Fluorine: After fluorine enters the human body, too much calcium precipitates on blood vessels, causing calcification of blood vessels and forming arteriosclerosis.
◆ Trihalomethane: Causing liver poisoning and even cancer.
Six advantages of water purifier:
◆ Integrate international advanced technology to comprehensively optimize water quality.
◆ Five-stage filtration makes the water fresher and sweeter.
◆ Filter out bitter taste and salty taste, and drink it at any time to meet the needs of cooking, making soup and washing your face.
◆ Quick-connect filter element interface, which is convenient and quick to replace.
◆ It is installed under the kitchen/wall, which is convenient to install and saves space.
Luxurious and fashionable appearance, creating a perfect pure water life: the core filter material is cation softening resin filter element, which mainly aims at the problem of high calcium and magnesium ion content in water in some areas. The water passing through the softener effectively removes calcium and magnesium ions from the water and reduces the scale problem in the boiled water because it contains calcium and magnesium ions. Mainly used for laundry and bathing needs.
Benefits of central water softener:
◆ Soft water makes hair smooth and skin delicate;
◆ Soft water can prevent the occurrence of lithiasis and keep healthy;
Washing clothes with soft water saves 50% ~ 80% of various detergents;
Soft water reduces the wear and tear of clothes, makes clothes soft after washing, and keeps the color of clothes longer;
◆ Soft water reduces water heater maintenance and improves thermal efficiency;
◆ Maintenance of soft water reducing pipeline;
◆ Soft water reduces the generation of dirt in sanitary ware;
Functional characteristics of central water softener:
1, kitchen water descaling.
2, softening, washing, backwashing, salt absorption and other functions.
3, the salt water can be automatically absorbed in the salt suction field to realize softening and regeneration, and it is simple, fast and convenient without soaking salt water and disassembling the pipeline. It is reported that Ai Jiaer submitted an application for water-related product testing and administrative license before, and was certified by the Ministry of Health of China again. The approval number of the certificate is: Wei Shui Zi (20 1 1) No.0016, valid for four years, involving 2/kloc-0 products.
Water appliances, as the name implies, are household appliances related to domestic water, mainly including drinking fountains, direct drinking machines and water purifiers. The quality of these products, environmental protection or not, also directly affects our physical and mental health. The effluent quality of 2 1 series products, such as large and small water quality processors, authorized by Ai Jiaer this time all meet the requirements of General Water Quality Processors (200 1), and it is also one of the manufacturers with more products in the same industry. In this regard, the person in charge of Ai Jiaer said that while people pay attention to healthy drinking water, they are increasingly dependent on water appliances. Because many consumers don't know the relevant knowledge of water appliances, it is easy to make mistakes when buying.
"After knowing some key information, it will be of great use when choosing a water purifier. Generally speaking, water has two kinds of certification, one is 3C certification (that is, compulsory certification in China), and the other is health permit approval. The wading parts of big brand drinking fountains are all made of nationally certified food-grade materials, which generally do not produce heavy metal pollution. In order to pursue low prices and reduce costs, the products produced by some small factories often can't get any quality assurance, "said Zhu Yifu, general manager of Aijiar. Due to the particularity of the water purification industry, some enterprises do not have the ability and qualification to produce their own water purifiers, but OEM production in small manufacturers. Every product produced by Ai Jiaer has the approval document of hygiene license for drinking water hygiene and safety products issued by the Ministry of Health corresponding to its model and the test report of the water-related product testing department designated by the state, so consumers can buy it with confidence. As an enterprise determined to build a world-class brand in China's water purification industry, Ai Jia's progress has never stopped since its establishment in 2002. "Based on the brand market in China, I think we should gain more useful experience from international brands, so it is most important to absorb the development concepts of international brands and form our own unique development theory instead of copying them." Zhu Yifu said.
The key is people.
Shenzhen Aijiaer is a typical and representative private enterprise in China's water purification industry. Located in the Pearl River Delta, it has a very superior location and supporting advantages in the surrounding industries of water purification. In the past ten years since the establishment of the enterprise, Ai Jiaer has achieved a gorgeous transformation from the initial stage to the development stage, successfully promoted to the first group army of the water purification industry, and created the "Shenzhen speed" for the rapid growth of the industry.
After nearly ten years of tempering, Aijia has grown from a toddler to a young man, and the role of human beings cannot be ignored. It took five years from the talent shortage in the initial stage of entrepreneurship to the accumulation of human resources in the transition stage and the rapid growth of human resources in the development stage. Since its establishment in 2002, Ai Jia has found a suitable development path after a long period of exploration and thinking.
Ai Jiaer is good at guiding and educating talents, establishing a positive spiritual team, enhancing cohesion, and exerting1+1> The utility of 2. In the talent accumulation stage in the transition period of enterprise promotion, we should divide the rights and responsibilities and functions of new employees, give employees great trust and confidence guarantee, let a firm belief bind the whole team together, give full play to people's subjective initiative, and bring the enterprise into the fast lane of development under the extremely difficult internal and external environment in the early days of enterprise establishment. In addition to product training, monthly production and operation analysis meeting and production technology communication meeting are held regularly every month. The irregular "marketing training meeting", "fault finding meeting" and "marketing method meeting" of the marketing center have played a positive role in promoting the business performance and team building of the enterprise.
Communication, communication, or communication!
Ai Jiaer's achievements today can not be separated from strong execution, which benefits from the mature communication mechanism within the enterprise. In Ai Jia, as long as it is an important matter related to the development of enterprises, collective discussion will be adopted before making a decision, and the most crucial point is to let the people who really implement this decision in the future directly participate in the discussion. Zhu Yifu thinks, "You can't make your own decisions and then let the following people carry them out. If the person subjected to execution does not understand this decision, then he will definitely give a discount when implementing it. "
Take the decision of colorful stainless steel series and glass fiber reinforced plastic products being made in kitchen water purification as an example. In the discussion and research process of two months before and after, consumers, sales executives and provincial managers all participated. Fully listened to their opinions on product price, packaging, color and so on. The reason for this is that people who promote this product can really accept it first. There is a simple reason. They don't like their own products, and the promotion effect can be imagined.
The general manager of the company said: "Edgar emphasizes three unifications: first, the unity of understanding means that everyone should understand what is going on;" The second is to achieve ideological unity, that is, everyone can agree with this matter; The third is the unity of action. "In practical work, it is not easy to achieve' three unifications', and it is almost inevitable to pay a lot of communication costs. But the general manager of the company believes that such a cost is definitely worth it. In his view, no matter how high the communication cost at this stage is, it will be much lower than the cost of mistakes in the implementation stage.
Be an enterprise trusted by consumers.
For the future, Mr. Huang does not hide his ambition: "We want to be an international enterprise. In the past ten years, we have focused on water purification products. In the next decade, we will realize the leap-forward development of enterprises through strategic upgrading and asset restructuring. "
"In the process of rapid expansion, enterprises often ignore the essence of business, which is to create value for consumers. As a household water purification enterprise, we must care for our consumers. " The general manager of the company believes that in order to realize the consumer-centered business model, Ai Jia has continued the spirit he pursued at the beginning of his business. "Always maintain enterprise characteristics and improve the quality of drinking water" will never change.
"Three-point products and seven-point services, all of which seem to be uncompromising practices in the water purification industry, and the difficulty is still there." The general manager of the company said, in addition to what we call brand power and marketing power, how to improve service power? How to deeply integrate the connotation of water purification products and services into every consumer's mind, impact their brand emotions, shake their consumption habits and healthy drinking water concepts, and promote the popularization of products and the healthy development of the industry through services? These are all questions that we need to think about. Technology is the housekeeping skill and survival foundation of service, and management is the sublimation and development trend of service. The integration of technology and management in the service system will make the terminal water purification industry glow with vitality. A few days ago, Aijia 'er water purifier joined hands with the education department of Fugong County, Nujiang Prefecture, Yunnan Province, and donated a batch of books to a local primary school. It is reported that every year before the arrival of Children's Day, Ai Jiaer starts to do something for some local primary schools. After the unanimous decision of Aijiaer Water Purification Headquarters, as of the day before the press release, Aijiaer launched a book donation activity with the theme of "Caring for the children in Bianguan Primary School and Creating a Love Book Delivery", which solved the current situation of "one book is hard to find" in extracurricular reading in Jiajiacun Primary School. These books will accompany the children to spend a meaningful Children's Day.
Aijiaxin public welfare started from the book. In the whirlpool of modern commercial economy, economic pursuit has become the mainstream value orientation of enterprises and society. Today, it seems that the highly utilitarian and cultural modern currency has built an invisible wall for human communication. The imbalance of economic development and regional differences lead to the imbalance of educational resources distribution, which is a well-known status quo. At the same time, people are relatively easy to relax without utilitarian education. As a result, the Aijiale water purifier, which is addicted to great love, gradually avoided the secular vision and took the public service express train to the more distant border of the motherland.
Enterprises join in public welfare undertakings, specific groups get help, and enterprises get economic returns. This is a win-win situation. Especially in today's fierce market competition, full of homogenization and commercial flavor, public welfare marketing can distinguish those "good" enterprises and brands, and this kind of emotional marketing method with affinity makes other well-known enterprises also flock to it.
"Public welfare is not only about donating money, but more importantly, it is to realize an achievable dream for those children." This sentence by the general manager of Aijiaer Water Purifier Company tells the original intention of this love book donation.
Ai Jiaer chose children as the public welfare theme because green is the hope of nature and children are the hope of the future, which is consistent with the vision of "realizing the green dream of original ecological drinking water" advocated by Ai Jiaer water purifier. China, which is in the high-speed economic development, is facing the increasingly prominent drinking water safety dilemma. For Ai Jia Water Purifier, the public welfare marketing strategy of "Love Book Delivery Activity" not only enhances the brand image of the enterprise, but also enables its employees to form stronger centripetal force and cohesion in public welfare activities. "There is a difference between a good enterprise and an excellent enterprise. A good enterprise can provide excellent products and services; An excellent company can also provide excellent products and services, but he still has to work hard to make the world a better place. " William Clay Ford Jr, Chairman and CEO of Ford Motor Company, said that this is not only the best annotation of public welfare marketing, but also the best annotation of corporate social responsibility.
With the progress of economy and society, enterprises should not only be responsible for profits, but also bear corresponding social responsibilities, which requires enterprises to transcend the single enterprise values with profits as the sole goal, emphasize the return of human values in the production process, and emphasize the contribution to consumers, the environment and society. In this case, the corporate brand is not only a product brand, but also represents a responsibility to make the brand responsible and popular.
Ai Jia Er has always been adhering to the concept of "love, share and grow" and "care for the children in frontier primary schools and create a love book delivery"-before the activity began, Ai Jia Er had paid attention to public welfare undertakings and devoted herself to being a responsible corporate citizen. Every year, Ai Jiaer spends some money on social welfare undertakings, such as Wenchuan earthquake relief, subsidizing children who are out of school and helping students from poor families complete their studies. These acts of kindness are all for love. The 11th China Shunde International Household Appliances Expo was held from July 7 to 20 at Guangdong Shunde Convention and Exhibition Center on July 20 1 1. This exhibition is jointly sponsored by Shunde District People's Government and Cologne Exhibition Co., Ltd. According to the organizer, the total exhibition area has exceeded 30,000 square meters, with 550 exhibitors and an estimated audience of 25,000.
It is worth mentioning that in this exhibition, the organizer has re-planned Hall 4 newly added on 20 10, and will plan to launch the "Boutique Kitchen Series Area" for the first time. As a brand-new theme exhibition area, it will fully display cutting-edge product technology and design concepts to help enterprises analyze market development trends. For enterprises in this subdivision of water appliances, from the perspective of their own development and industry, this field is obviously forward-looking and instructive. It is more closely related to the healthy life of consumers.
The author learned at the scene that Aijiaer Co., Ltd. has been engaged in the research and development of kitchen water purifiers since 2002, and has always taken the road of independent research and development, focusing on scientific and technological innovation. After years of pioneering work, we have accumulated rich experience in the production of kitchen water purifiers, which have strong market competitiveness in direct drinking machines and central water purification, and are deeply loved by consumers because of their excellent quality. At this Shunde household appliances exhibition, Aijiaer water purifier showed us many new products listed on 20 1 1. "Core" series kitchen water purifier is the highlight of this exhibition.
Today, the CPI index remains high. On the one hand, consumers pay attention to the brand, on the other hand, they pay more attention to the quality and price of products. In this regard, Aijiale Water Purifier grandly launched on-site profit promotion activities, which made customers feel that Aijiale headquarters practiced win-win cooperation measures, and also made consumers have a deeper understanding of Aijiale's inexpensive water purification products. At present, during the exhibition, Ai Jia Club launched a profit-making promotion activity, signed a general agent in the provincial capital city on the spot, and paid a deposit of 1 10,000 yuan to 25,000 yuan; There are also promotional delivery cars. The spring breeze is intoxicating, and the flowers in spring are brilliant and pleasant. On this April day when everything is reviving, the Ai Jia Water Purifier 20 12 North Market Franchisee Training Conference was held on April 25th-27th, 20 12 in Beijing Jingu Qilong Hotel Conference Center. General Manager Ai Jiaer, the main leaders of the department and many dealers in the northern region gathered together for in-depth interactive exchanges. The meeting was conducted enthusiastically and efficiently, which fully reflected the determination and confidence of sincere cooperation and common development between Aijia Company and dealers.
The training meeting begins with a brief opening statement by the department manager. At the training meeting, the internal lecturer of Aijiale Engineering Department taught the students the technical advantages, fault causes and troubleshooting methods of RO water purifier from a technical point of view. The marketing manager gave a systematic explanation on product knowledge, source of goods and after-sales customer service. Aijiale Water Purifier also focused on explaining nearly 65,438+00 new products introduced in 2065,438+02 to dealers, so that franchisees have a detailed and in-depth understanding of the materials, styles and technologies of today's new direct drinking machines.
Through the combination with internal lecturers, dealers can combine theory with practice, master the product knowledge of water purifiers more deeply and comprehensively, and provide customers with more convenient and professional services, which will benefit them a lot.
At this training meeting, the general manager of the company gave a wonderful speech on the company's development strategy. Everyone actively interacted and exchanged ideas, and excellent franchisees also shared their successful experiences wonderfully! Aijiar dealers will select excellent franchisees every year. For the selection of excellent franchisees, Aijiale Water Purifier Headquarters mainly conducted a comprehensive inspection from the aspects of dealer product purity, degree of cooperation with the company, annual growth rate of sales, annual growth rate of new stores and sales.
After the successful completion of the training meeting, Aijia Company issued training certificates to all dealers and arranged suitable trips for everyone. All franchisees will visit the Ming Palace, the Ming Tombs, Badaling Great Wall and other scenic spots on April 28th, 20 12.
Holding a franchisee training conference is a witness to the comprehensive strength of an enterprise. Aijiar Water Purifier attaches great importance to holding regular franchisee training meetings to enhance the confidence of franchisee teams in enterprise products and strengthen the construction of national franchisee teams through training. Aijiaer water purifier has now formed a large-scale marketing network in the country, radiating north and south, and there are more than 700 Aijiaer water purifier specialty stores. Come for us in the future! Aijiaer Water Purifier will continue to maintain product research and development and innovation, and as always, provide strong product support, training support and advertising support for franchisees across the country. Adhering to the spirit of mutual benefit and win-win cooperation, * * * will usher in a bright future for the water purification industry!
On the morning of August 24th, 2065438+02, the 8th China Small Household Appliances Fair and Small Household Appliances Accessories Purchase Fair opened in Huangpu International Convention and Exhibition Center, Zhongshan, Guangdong Province, was an unprecedented event, giving people the outstanding impression that not only the exhibition scale and grade reached the standard, but also the exhibitors and products were brand-new, and the water and electrical appliances enterprises were one of the highlights, which brought a little coolness to the hot summer. It is understood that. Nearly 600 well-known enterprises at home and abroad participated in the exhibition, attracting nearly 65,438+000,000 high-quality domestic professional visitors, and major brand manufacturers launched the most eye-catching products and technologies. The scene is lively and lively.
Ai Jia, the top ten brands of water purifiers in China, participated in this exhibition, which attracted the attention and favor of the industry and people from all walks of life. Kitchen water purifier, direct drinking machine, central water purifier, water softener series, ultrafiltration membrane series, meifubao and other water purification products deeply attracted the attention of exhibitors. At the exhibition site of Aijiale water purifier, classes from all over the country have been gathered, and people come and go, and the scene is very hot.
Aijiaer Water Purifier has developed rapidly in recent years, constantly innovating and breaking through, striving to be the first brand of water purifier in China. This exhibition hall is an open exhibition hall, with jade as the overall tone, elegant atmosphere, elegant appearance, fresh and natural. It not only gives people a warm and cordial feeling, but also embodies the intention of Aijiale water purifier to bring consumers a new feeling of water use. Ai Jia will make unremitting efforts for the drinking water quality of China users, and it will be fresh and green every day!
At the Huangpu Small Household Appliances Exhibition, Edgar made a gorgeous appearance, which once again proved the irresistible charm of the brand of water purifier. Facing the increasingly fierce market competition and the trend of product homogenization, Aijiaer pays more and more attention to technological innovation, service upgrade and market optimization, and builds a brand of healthy drinking water that is deeply rooted in the hearts of the people, providing customers with better and more comprehensive services.
A healthy life starts with clean water!
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