Select eight work plans for liquor business in 2023.

Work plan for liquor business 2023 1

In the blink of an eye, I will wave goodbye in 20 years. On the occasion of the new year, I think

Select eight work plans for liquor business in 2023.

Work plan for liquor business 2023 1

In the blink of an eye, I will wave goodbye in 20 years. On the occasion of the new year, I think back on the road I have traveled for more than a year and what I have experienced. I don't have too many feelings, too many surprises, too many achievements, and I have a calm mind.

In this 10 month, there have been failures and successes, unfortunately; Thank goodness; Their business knowledge and ability have been improved. First of all, I have to thank the company for providing me with such good working conditions and living environment, and having such a good and experienced boss to guide me and take me forward; Their actual combat experience has benefited us for life. What we learn from them is not only the way of doing things, but also the truth of being a man. Being a man is the first thing to do.

I started to work in the company in February, and a year passed quickly before I knew it. During this time, I have changed from a newcomer who knows nothing about products to a salesman who can operate the business independently, and I have completed the role transformation of my career and adapted to this job. There is nothing outstanding about this performance. The following is a breakdown of work and business in a year:

To enter a new industry, everyone should be familiar with the product knowledge of this industry, the operation mode of the company and the establishment of customer relationship groups. In market development and practical work, how to locate the market direction and product direction, grasp key customers and follow customers, how to arrange off-season time and what products are available, of course, this is far from enough, and we must continue to learn, accumulate and keep pace with the times.

At work, although I have wasted time and working time, I am serious and responsible for my work. After the baptism of time, I believe I will be better. As the saying goes, only experience can grow. Nothing in the world is perfect. Everyone has his own advantages and disadvantages. Once he has more work, he tends to make a fuss, or he will be careless if he doesn't take the time to check. When I have a lot of work, I want to finish it by myself and run every link by myself. I want to correct this mentality and give full play to my advantages: trade knowledge and learning to accept it. Constantly sum up and improve, improve quality.

Self-analysis: From the current behavior, I am not a qualified salesman, or just a novice salesman. My own speech and eloquence are not good enough, and my expressive ability is not outstanding enough. The root cause: my shortcomings have not been broken, my skin is not thick enough and my psychological quality is not enough. This is nothing like myself, and I am far from discovering my potential and achieving a leap in personality. In my heart, I always believe that I can become an excellent salesman, which is the driving force; This belief has been stored in my chest, ready to explode at any time, and my heart has been eager for success.

20__ year work plan

Summing up the work in the past year, there are still many problems and shortcomings in my work. I need to learn working methods and skills from other salespeople and peers. I plan to learn from each other in 20 years on the basis of my work gains and losses last year, focusing on the following aspects:

According to the sales situation and market changes in the past 20 years, I intend to divide my work into various regions.

First, for old and regular customers, we should always keep in touch, give some small gifts or entertain customers when we have time and conditions, and stabilize the relationship with customers.

Second, while having old customers, we should constantly get more customer information from them.

Third, in order to have a good performance, we must strengthen business learning, broaden our horizons, enrich our knowledge, and combine business learning with communication skills in a variety of forms.

1. Every month, more than 1 new customers will be added, and there will be several potential customers.

Before meeting the customer, you should know more about the customer's status and needs, and then make preparations, so that you may not lose this customer.

3. We should constantly strengthen our business study, read more books, consult relevant information on the Internet, communicate with our peers and learn better methods and means from them.

4. The working attitude towards all customers should be the same, but don't be too modest. Make a good impression on customers and establish a better image for the company.

5, customers encounter problems, can not ignore, we must try our best to help them solve. In doing business, we must be a man first, and let customers believe in our work strength, so as to better complete the task.

6. Self-confidence is very important. Always tell yourself that you are the best and you are unique. Only by having a healthy, optimistic and positive work attitude can we complete the task better.

The second part of the work plan for liquor business in 2023

Time still follows its eternal law, and another year has become history. Just like many years in the past, it has become a year of history, with many beautiful memories and many regrets. 20xx is an eventful year for liquor industry. Although the impact of the global financial crisis in 20xx is gradually weakening, it will take some time for the overall economic recovery to be excessive. The state's adjustment of liquor consumption tax has also caused agitation in the industry for a period of time, followed by a nationwide crackdown on drunk driving and local prohibition of liquor, which is even worse for the liquor industry. In such a rough year, we stumbled all the way, happy and sad, helpless and confused, and our feelings were really infinite.

Review and analyze regional sales performance.

(A), performance appraisal

1, the total cash payment for the whole year 165438+ ten thousand, exceeding the tasks specified by the company;

2. Successfully develop four new customers;

3. It laid a foundation for the company's operation in key regional markets in southwest X;

(2), performance analysis

1. Although I have completed the cash distribution task stipulated by the company, I am still far from my goal of 2 million yuan. The main reasons are:

2. In the first half of the year, the positioning of key markets was not clear and firm, and it was first positioned in Pingyi. However, due to the particularity of Pingyi market (local protection) and later the focus of dealers shifted to beer, my original intention was finally changed. Secondly, I am optimistic about Surabaya market. Although the market environment is very good, but the cooperation of dealers is too poor, I gave up. It was not until later that I chose Tianyuan non-staple food, which was near the end of the year!

3. The expansion speed of new customers is too slow, and the quality of customers is poor (mostly small customers with small strength);

4. The lagging service of the company, especially the delivery time, not only affects the market, but also affects the sales confidence of dealers;

5. New customers are open. Although four new customers have been implemented, they are still two short of the six goals set by myself, and three of these four customers are small customers, and the sales volume is also very average. This is mainly caused by my own subjectivity, and I don't pay much attention to customer quality in order to pay back the money. As the saying goes, choice is more important than hard work. The strength, network, distribution ability, cooperation and investment consciousness of dealers directly determine the quality of market operation.

Our company has been in operation for three years. The mistake of the past three years lies in its failure to grasp the key points. So, I learned the lessons from previous years. This year, I personally put the search for key markets into my daily work. Finally, we decided to operate the Jining market with Jinxiang as the core in 20xx 165438+ 10. After two months of market operation, we have also explored some experiences, laying the foundation for next year's operation.

Second, personal growth and shortcomings

With the care and support of company leaders and colleagues, I have made great progress in business development, organization and coordination, management and other aspects in 20xx, but there are also many shortcomings.

1, and the self-regulation ability of mentality is enhanced;

2. The ability to learn, predict and control the market has been enhanced;

3. The ability to deal with emergency problems and grasp the psychological state of others has been enhanced;

4. The overall market awareness needs to be improved;

5. The management experience of the team and the operation ability of the overall regional market need to be improved.

Third, mistakes and shortcomings in the work.

1, xx market

Although local protection is serious, we still have a certain market through the coordination of relations and the low-key operation of the market. Moreover, through a period of market proof, the special songs developed by dealers still cater to the consumption of rural markets. Before the off-season, because there is no way to have a good relationship with the dealers, please keep this signboard, and the service is not in place. In the end, the dealers are mainly beer. What's even more wrong is that the agent has picked up a fellow villager of Yimeng Liquor, and the support of the manufacturers is quite strong, which is even more diluted for us.

2.* * Market

Although there is something wrong with the dealer's personality, the market environment is really good (there is no strong local brand and no local protection-), and the hotel operation of Shili Wine Lane for more than a year has certain market favorable factors, and later it expanded the circulation market, and the market response is very good. The mistake is that the distributor was not suppressed in cost in advance, and then the management was unbalanced, which eventually led to the failure of cooperation and fell short. The key is that my personal wrist is not hard enough, my foresight is not enough, and my reaction is not fast enough.

The market foundation of * * market is still very good, but the investment awareness and company management of dealers are too poor, and the market has declined seriously after our people left. My mistakes in this market are as follows:

(1), failed to guide dealers to operate the market according to our ideas, and relied too much on manufacturers;

(2) Failing to find suitable other potential high-quality customers to supplement at an appropriate time;

4. Among the new customers I visited in the whole xx year, 10 had a strong intention, and most of them visited the company. But in the end, it was rarely implemented, because the late tracking was not in place, and I lacked confidence and wasted a lot of resources!

Four, xx years ago, some old market work and problem solving.

Because we didn't grasp the market well in the past and didn't control the cost effectively, the problem of cost contradiction appeared in the market 20xx years ago. After consultation with the company leaders, based on the principle of development, according to different markets, we take a policy of persuading one place to solve each problem.

1. Although the company has expenses, it must pay back the money and solve it in the form of multiple goods, which can be accepted and understood by both parties;

2. Make your own packages and bottles, and sell them at the company's expense as drinks;

Through the above methods, the market problems have been solved one by one. Although there were some conflicts in the early stage, they were accepted and operated smoothly, which completely solved the psychology of relying too much on manufacturers before.

Fourth, the operation mode of office plus dealer is used to operate the regional market.

According to the actual situation of the company and the market situation in recent years, we have been exploring a shortcut to operate the market, which truly reflects the operation effect of offices and dealers, but the following conditions must be met:

1, the market environment is better, even if it is not too good, it can't be too bad, for example, the local protection is too serious and the place is too strong;

2. The quality of dealers must be good, such as strength, network, distribution and cooperation. Specific matters of office operation: 1, office management, personnel localization; 2. Popularization of products, mainly aimed at mid-range consumers;

3. Channelized and personalized operation, focusing on circulation channels and focusing on major customers;

4. Focus on supporting first-class business, and the office truly reflects the role of joint marketing;

Verb (abbreviation of verb) gives some suggestions to the company

1, strengthen the hardware investment of products, and the first impression of products should give people a sense of value for money;

2. Improve various rules and regulations and salary system, and give full play to the subjective initiative of personnel;

3. Concentrate superior resources and focus on the model market;

4. Pay attention to the shaping of brand image.

In short, the results of X years are better than before, and they have all become history. We will be greeted by a brand-new X year. Standing on the threshold of X years, we see hope, bumper harvest and fruitful results!

The third part of the work plan for liquor business in 2023

I. Work Completed in the First Half of the Year

1, sales target completion

In the first half of the year, under the cordial care and correct leadership of leaders at all levels of the company and the joint efforts of dealers, * * achieved a market sales of 6.5438+0.67 million yuan, accounting for 52% of the annual plan of X million yuan, with a year-on-year increase of 654.38+0.26% and a repayment rate of 654.38+0.00%. Low-grade liquor accounted for 465,438+0% of total sales, down 5 percentage points from the same period last year; Mid-range wine accounted for 28% of the total sales, an increase of 2 percentage points over the same period last year; High-grade wine accounted for 365,438+0% of the total sales, an increase of 3 percentage points over the same period last year.

2. Market management and market maintenance

According to the wholesale price of the sales area and market stipulated by the company, control and supervise the delivery area and price of dealers, and urge them to implement a unified wholesale price to prevent low-price dumping and resale.

Through long-term communication and guidance to all sales terminals, combined with the marketing strategy of the company's cabinet-in-cabinet, unified price labels are placed on all terminals to make the sales price of products meet the company's guidance price. Display products according to the company's requirements for product display in supermarkets, hotels and retail stores, and mobilize and assist stores to keep products clean and tidy. In order to achieve the purpose of brand promotion by using terminal shelf resources, counter labels are affixed to terminals with clean and tidy storefronts and counters and numerous products on display.

3. Market development

In the first half of the year, developers exceeded 1, hotels exceeded 2, and terminals exceeded 13. The newly developed 1 Shang Chao is a shopping plaza with the size of a county, and the goods on it are 52? All products in this series; The two hotels are * * Hotel and * * Hotel respectively, and the product on * * Hotel is 52? Four-star, five-star, eighteen years, and the product on the hotel is 42? Two to five stars and puree series. There are 4 newly developed retail terminal cities and 9 townships, and the products are mainly concentrated in the middle and low-grade product areas, mostly 42? Series products.

4. Brand promotion and promotion

In order to improve consumers' awareness of wine, establish brand image and further establish consumers' brand loyalty, we contacted and assisted the advertising company to produce 35 advertising billboards, including 29 in tobacco and alcohol retail outlets and restaurants, and 6 in other forms, in areas with high traffic and high ratings and shops with good business.

5. Sales data management

According to the unified requirements of the company at the beginning of the year, the management of all kinds of sales data was improved, the dealer's collection account and dealer's sales statistics were established, and the weekly sales report, monthly sales report and monthly goods demand plan were submitted in time. Various sales data files are saved in both paper and electronic forms. Summarize and analyze the sales situation in 20xx years according to dealers and individual items, so as to make the monthly purchasing plan more objective and accurate. At the end of each month, the sales situation and cumulative sales situation of this month are summarized and analyzed from the aspects of dealers, single products and product structure, so as to reflect the market situation more accurately and objectively and guide the future sales work.

Second, the second half of the work plan

Although a lot of work was done in the first half of the year, it was not done well in some aspects because of the short sales time and lack of knowledge, experience and skills in marketing. In view of this, I intend to start from the following aspects in the second half of the year, improve my business ability as soon as possible, do a good job, ensure the completion of the sales task of 3 million, and strive for 3.5 million.

1, study hard and improve your professional level.

One is to spend time learning marketing knowledge (especially liquor marketing) through various channels, and learn some successful marketing cases and cutting-edge marketing methods, so that their marketing work has certain knowledge support. Secondly, I often consult, communicate and learn from company leaders, regional merchants and marketers in other industries in the market, so that my business level, market operation and grasp, interpersonal communication and other aspects have been greatly improved.

2. Further expand sales channels.

* * The sales channels in the market are relatively simple, and most products are sold through circulation channels. In the second half of the year, under the premise of doing a good job in circulation channels, we should further expand to supermarkets, restaurants, hotels and group buying channels. In the second half of the year, we will mainly do more work in the three systems of industry and commerce, education and forestry with many system numbers and heavy reception tasks, and gradually penetrate into other enterprises and institutions.

3. Do a good job in market research.

Make further investigation and exploration of the market, record all kinds of data in detail, improve all kinds of archival data, and make some analysis and countermeasures supported by stronger data to make it more scientific and make up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust marketing strategies in time.

4. Work closely with dealers to do a good job in sales.

While stabilizing the existing network and consumer groups, assist dealers to fully expand their sales network and tap potential consumer groups. Whenever a dealer is angry, he must have a thick skin. Listen to his complaints, you can't explain the reasons first. He is angry and just wants to be angry, so let him be angry. At this time, he must endure any injustice. When he calms down, explain the reason to him, make him understand that the fire just now should not be made, and make him feel guilty. When you encounter something that the dealer can't understand, you must explain it carefully. You can't break the jar. Let it develop and learn to control the development of the situation in various ways.

The fourth part of the work plan for liquor business in 2023

First, make monthly and quarterly work plans. Make full use of existing resources and try our best to open up the advertising market. In view of the limited number of our terminals at present, while striving for launch, we will also do more paving work for the future market and strive for more customers with large volume and long-term launch to participate. According to the increase of the number of terminals, adjust the working strategy and develop new fields.

1. In the first quarter, focus on market preparation and promotion, and expand the company's popularity and promotion speed. Because we are in a special period of two festivals, the publicity plans of many units have been completed and will be in the off-season of advertising after the festival. I will make full use of this time to supplement relevant knowledge, step up contact with customers' feelings and form a strong customer base. Appropriately find smaller customers to advertise, but I expect that the other party will ask for a very low discount or pay for advertising with goods.

2. In the second quarter, because of "Labor Day", the advertising market will usher in a small peak period. As the weather gets hotter, advertisements for drinks, toiletries and anti-mosquito products in summer will be made. Will be developed as the focus.

3. During the "Eleventh" and "Mid-Autumn Festival" in the third quarter, the advertising market will bring a good start for the second half of the year, and some products such as liquor, health care products and gifts will join the advertising ranks. Moreover, with the increase in the number of terminals laid by our company, some long-term large-investment customers can gradually penetrate in to make full preparations for the advertising war at the end of the year.

4. The advertising work at the end of the year is the peak of the year, plus our year-long terminal laying and customer promotion, which is believed to be the hottest time in our advertising department. With more and more people getting married in winter, some wedding services and wedding supplies will also join the ranks of advertisements, and the advertising atmosphere of the two festivals will also follow in this environment.

I will do a good job in customer development according to the actual situation and time characteristics, and adjust my work ideas in time according to market changes. Strive to fulfill the advertising quota!

Second, make a study plan. Market development needs to constantly adjust business ideas according to the changing market situation. Learning is very important for business people, because it is directly related to the pace of a business person advancing with the times and the vitality of business. I will adjust my study direction according to my needs and replenish new energy. Product knowledge, marketing knowledge, delivery strategy, data, media operation management and other related advertising knowledge of China Education Universal Network are all the contents I need to master. Only by knowing ourselves and ourselves can we be in an invincible position (I also hope that the company will give our business people support in this regard).

In addition, at the end of 20xx, I applied for the major of * University, because I learned that many of them are doing pre-film, post-film and management courses, and there will be a lot of work in the management and editing of advertising department. I will study systematically and comprehensively to combine theory with practice. So I can play a bigger role in the advertising department.

Third, strengthen their own ideological construction, enhance overall awareness, enhance sense of responsibility, and enhance team awareness. Take the initiative to do the work to the point and implement it to people. I will try my best to reduce the pressure on leaders.

These are my thoughts on 20xx, which may be immature. I hope the leader will correct me. The train runs very fast on the headband, hoping to get the correct guidance and help from the company leaders and department leaders. 20xx, I will devote myself to my work with a new mental state, study hard and improve my work and business ability.

Chapter 5 of the Work Plan for Liquor Business in 2023

First, the actual investment in development and operation.

1. Follow up by phone after the return visit, continue to negotiate at home, and do a good job of taking orders and following orders.

2. Learn the investment materials and have a thorough understanding of the 3+2+3 combined marketing model; Do a good job in regular meetings, learn from each other's strengths, consult advanced employees who have made achievements, and master and use other people's advanced experience in time.

3. Write a work diary every day to record the daily market situation in detail.

4. Continue to pay a return visit to the wine merchants in six counties, and limit the year before last to three counties of X city, X county and X county, but fail to pay a return visit in time. While paying a return visit, we will supplement and improve the new information of wine merchants.

Second, the company human resources management

1. Strive to create competitive salary and welfare, and timely adjust salary cost budget and control according to local social development, talent market and salary and welfare market in the same industry, combined with the specific situation of the company. Do a good job in the payment of wages and benefits, and handle social insurance for qualified employees in time.

2. According to the current situation of human resource management in the company and drawing lessons from advanced human resource management experience, establish and improve a new human resource management system that is more suitable for the company's business development.

3. Plan the annual work plan of the human resources department of the company and assist all departments in planning human resources.

4. Attach importance to position analysis, strengthen the application of position analysis results in practical work, design positions in time, and design the company's job description objectively and scientifically.

5, the company's part-time staff should also be included in the company's overall human resources management system.

6. Standardize the company's employee recruitment and hiring procedures, and conduct employee recruitment through various channels.

Work Plan for Liquor Business in 2023 6

Although I have done a lot of work in these ten days, I have been engaged in sales for a short time and lack the knowledge, experience and skills of marketing work, which makes some aspects of work not in place. In view of this, I intend to start from the following aspects in my work, improve my business ability as soon as possible, do a good job, ensure the completion of the sales task of 200,000 yuan, and strive for 300,000 yuan.

1, study hard and improve your professional quality.

(1), take time to learn marketing knowledge (especially liquor marketing) through various channels, learn some successful marketing cases and cutting-edge marketing methods, and make your marketing work have certain knowledge support.

(2) Always consult, communicate and learn from company leaders, friends from peers in various regions, and marketers from other industries in the market, so as to greatly improve their business level, market operation, grasp and interpersonal communication.

2. Further expand sales channels.

On the premise of advertising in 10, we should further expand to tobacco hotels, restaurants, consignment companies, hotels and group buying channels. In the aspect of group purchase channel expansion, 10 mainly did more work on the three systems of army, industry and commerce and large state-owned enterprises with more system numbers and reception tasks, and gradually infiltrated into other enterprises.

3. Do a good job in market research.

Further research and exploration of the market, record all kinds of data in detail, improve all kinds of archival data, and make some analysis and countermeasures supported by stronger data to make it more scientific and make up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust marketing strategies in time.

4. Cooperate closely with President Hu to do a good job in sales.

While stabilizing the existing network and consumer groups, assist Mr. Hu to fully expand the sales network and tap potential consumer groups. At the same time, it drives the sales enthusiasm of salesmen.

5. Recommendations and implementation

(1), to improve the overall quality of employees, especially the quality of business skills, it must be improved quickly to meet the needs of enterprise development.

(2) To attract talented elites to join the company, mainly sales elites.

(3), do a good job in safety sales business negotiations, to ensure the legitimate rights and interests of employees and enterprises.

(4) With "people-oriented, serving the enterprise" as the core, strengthen the construction of corporate culture, establish a good image of the enterprise, and enhance the internal vitality and influence of the enterprise.

Finally, I hope the company leaders will give me more criticism, correction, guidance and support in my future work.

Chapter VII Work Plan for Liquor Business in 2023

According to the sales situation in the first half of the year, the work in the second half of the year will be carried out according to this plan:

I. Work Requirements

1. Market analysis, and formulate sales tasks objectively and scientifically according to market capacity and personal ability. Tentative annual task: sales of _ _ million yuan.

2. Make work plans in time, and make monthly and weekly plans. And regularly communicate with business-related personnel to ensure that the heads of various disciplines follow up in time.

3. Pay attention to performance management, and pay attention to and track the performance plan, performance execution and performance evaluation.

4. Target market positioning, distinguish between major customers and general customers, treat them differently, strengthen communication and cooperation with major customers, and win the largest market share at the same time.

5. Constantly learn new knowledge and new products in the industry, bring practical information to customers, and better serve customers. And get to know excellent suppliers of weak current products in various industries and grades, so as to prepare project cooperation in time when engineers need it, share industry contacts and project information with peers, and achieve a win-win situation.

Second, the specific quantitative tasks of sales work

1. Make monthly work plan, weekly work plan and daily workload. Make at least 30 phone calls every day and visit at least 20 customers every week, so that potential customers can change from quantitative to qualitative. Call back in the morning to make an appointment with customers, and arrange to visit customers in the afternoon, which takes a long time. Considering the vast and crowded city and traffic congestion, it is best to choose customers in the same or similar location when making an appointment.

2. Before meeting the customer, you should know more about the customer's main business and potential demand. It is best to understand the personal hobbies of decision makers, prepare some topics of interest to each other, and provide targeted solutions for customers.

3. Collect more engineering information from the bidding network or other channels for the reference of the engineering contractor, and put forward suggestions for the engineering contractor to cooperate with the technical and commercial project operation of the engineering contractor.

4, make records every day, in case you forget important matters, important unfinished items marked.

5. Fill in the project tracking table and follow up according to the project progress: preliminary design, bidding, deepening design, stocking implementation, acceptance, etc. , and complete each stage of the work.

Third, balance sales and life, and work happily.

Organize colleagues to hold _ _ meetings regularly to enhance mutual friendship and better communication. Although there is competition between customers and peers, they also need to learn and communicate with each other. I've attended similar parties and asked my clients, and they are all willing to attend such parties. So I don't think it is contradictory. Colleagues can also enjoy life outside work, make _ _ a part of life, and work can be carried out in a happier environment.

Work plan for liquor business in 2023 8

1. Use the customer sales registration card to monitor the customer's sales status, and implement the system of monthly withdrawal and quarterly withdrawal according to the sales volume.

Benefits:

(1) You can analyze the customer's sales cycle and sales star ratio at any time, classify the customer level, and determine which customers sell faster than three stars, and those customers only need one or two stars, so that the company can have corresponding product activities. Only then can we improve the effect of sales activities in an orderly way.

(2) It can improve the price elasticity, which is very beneficial for cities to cope with foreign goods grabbing. For example, if the C market is listed, it will be sold in 78 yuan one week, with a monthly discount of 6.3%, and one in 6 yuan. During the Mid-Autumn Festival, more goods were robbed from other places, with the CIF price of 55-56 yuan/piece. At this time, we used the supply policy? Harmful thread, five get one free, throw price: 58, 3 yuan/piece, plus the lucky draw of the ordering meeting? , greatly discounted foreign goods, customers ordered very enthusiastically, achieved very satisfactory results, effectively cracked down on the smuggling of goods, and ordered130,000 yuan on the spot.

There are some problems: when the market is divided into eight blocks, the cards are sold by monthly return and quarterly return, and the promotion of monthly return and redemption time is not in place, and the redemption is not timely, which is also the main reason for snapping up.

2. Take store display as a long-term basic work.

The market was officially launched in February 2008, focusing on the store display of retail stores. From February 20 th to February 25 th, the whole city was densely carpeted, grabbing conspicuous shelves and displaying them outside the store, which was a sensation. One month after the exhibition, a box of golden century gift boxes for two people was cashed, and two centralized replenishment stores were established after the Dragon Boat Festival and Mid-Autumn Festival in 2008.

Experience:

(1) The time should be short, and it should be controlled in about one week. If it doesn't go well, you can get the goods on credit, but you should control it. After all, our stores during the listing period are for brand promotion and expansion.

(2) publicity should be in place. After all, it is a new product, and neither retail customers nor consumers are familiar with it. It is suggested that the market use pop to paste the city. Explain and so on.

Existing problems:

(1) For the first time, there are too many kinds of products, so we always pay attention to the centralized display of one to five stars, while ordinary customers are sensitive to cash check and purchase amount, so there are some problems in the marketing process, such as unsmooth progress and marketing distortion. I suggest that the company conduct separate or cross-marketing for different varieties and channels in the future, and the primary and secondary marketing should be controlled within 500 yuan. ,

(2) If the prize is not cashed in time, this problem exists in the market. Because it is a new market, the retail shop owner has doubts about the reputation of Liuyang River, and it is necessary to specify the time for the prize to be redeemed, but the quotation is not included in the market agreement, and there is no gold double gift in the dealer's inventory. In order to change the negative impact caused by delayed redemption, it is suggested that future stores specify the redemption time of prizes.