Innovative advantages of Jinling Hotel Co., Ltd.

The brand, talents and cultural advantages of Jinling Hotel come from our sense of responsibility, mission and honor in creating a national brand. Starting from a high starting point, we have created a management system that integrates international standards and China culture by imitating first and then innovating; Originated from our own strategic construction, system construction and cultural construction. In order to build a century-old shop and maintain the health of the enterprise, we have branded everyone in Jinling with honesty, responsibility and realism, and put the spirit of never being satisfied, innovating and creating in an important position in the corporate culture.

Our continuous innovation ability is mainly reflected in our management innovation, product innovation, service innovation and technological innovation. We have moved from "hotel management" to "hotel management". We have established an advanced quality management system with world-class standards and its own characteristics. We have won the title of "National Excellent Quality Management Enterprise", and our cost control system and wage distribution system have also won many awards throughout the country.

Our strength of steady expansion is mainly reflected in perfect system construction, professional talent reserve and diversified financing channels. In terms of system construction, firstly, the "Jinling Global Marketing System" has been established, and 70% of our bookings come from this system. We already have the largest market share of overseas tourists in Nanjing, and the proportion of business guests has been maintained at 96%, with a return rate of 6 1% and permanent guests accounting for 35%. Jinling Hotel website has become the first "Chinese character" website with powerful online reservation function in domestic hotel industry. At the same time, 57 Fortune 500 companies have settled in Nanjing, and we have signed long-term appointment agreements with 9 1% of them. Second, our "group purchase system" has become the most powerful online purchasing platform for hotel materials in the domestic hotel industry. 70 categories of 3,300 hotel materials have been established, and 265 suppliers have realized online transactions. The specialized operation and scale effect of the system greatly reduced the hotel cost. Professional talent reserve is the follow-up force of entity chain development. We have established a professional and international talent platform. 45% of managers and business backbones were sent to study in foreign universities and famous hotel groups, and more than 60 people went overseas for long-term study. Improve the mechanism of talent training and introduction, and establish a talent echelon plan. The talent pool reserves 525 professionals of all kinds. Diversified financing channels are reflected in our strong profitability, good financial structure, abundant cash flow and sufficient lending and financing capabilities, which provide strong financial support for the rapid development in the future.

The development opportunities we face are very good: the integration of the world economy has obviously accelerated, the economic characteristics of the post-WTO period have emerged, and the rapid development of the domestic economy has created good market opportunities for the hotel industry; By 2020, China will become the largest tourist destination country. The growth of tourism has driven the rapid development of hotel industry, and diversified investment has promoted the supply of high-end hotels. With Beijing and Shanghai successfully bidding for the Olympic Games and the World Expo, the economic and cultural exchanges between China and other countries will deepen, and the consumption of business tourism will increase by 20% every year, which will promote the income growth of high-end business hotels. The adjustment of industrial structure and the accelerated development of service industry have brought us historic opportunities.