What is Chanel?

Chanel founder coco chanel, formerly known as "Gabrielle Bonheur Chanel", Chinese name: Gabriel coco chanel, 1883, from Overwien, France. Her mother died when she was six years old, and her father left her and four brothers and sisters. From then on, she was brought up by her menstrual cycle and entered a monastery school in her childhood, where she learned a needlework. At the age of 22, that is, 1905, she became a "cafe singer" and made a living by singing in different karaoke bars and cafes under the stage name "Coco". During this singer's career, Coco made two frequent visitors and became their confidants, one was a British industrialist and the other was a rich military officer. Make friends with dignitaries and make Coco financially capable of opening his own shop. Gabrielle Chanel 19 10, Coco opened a milliner's shop in Paris. With her excellent sewing skills, she sewed one hat after another with simple and attractive styles. Two of her close friends introduced her to many famous guests. At that time, ladies were tired of fancy decorations, so Chanel's simple hat was as cool as a fountain to them. In just one year, business has been on the rise. Coco moved her store to the more fashionable Cambon Street, which is still the base of Chanel's headquarters. Making hats can never satisfy Coco's ambition for fashion, so she entered the field of haute couture. 19 14, Coco opened two fashion stores, and Chanel, a fashion brand with far-reaching influence on later generations, was officially born. In the 1920s, Chanel designed many innovative styles, such as warp-knitted sailor skirt, little black skirt and stand-up collar suit. Moreover, Coco draws inspiration from men's wear, adding a bit of masculinity to women's wear and changing the extravagant fashion of women's wear in that year. For example, the women's collection has added a suit jacket and introduced women's trousers. Don't forget that in the 1920s, women only wore skirts. Coco's series of creations have brought great revolution to the history of modern fashion. Coco has made many friends with poets, painters and intellectuals because of her unique views and rare talents on fashion aesthetics. Among her friends are Picasso, a master of abstract painting, and jean cocteau, a French poet and director. Romantic and elegant moments are the golden age of French fashion and art development. In addition to fashion, Chanel also launched chanel no.5 perfume at 192 1. No.5 perfume bottle with Nicole Kidman as the spokesperson is a glass bottle with a very artistic decoration style. This is the first bottle of perfume named after a designer in history. The "double C" logo also makes this bottle of perfume the most profitable product in Chanel's history, and it has been enduring in the time corridor of Hengyuan. So far, it is still the key product promoted by Chanel official website. In 1930s and 1940s, when World War II broke out, coco chanel closed her shop and took refuge in Switzerland with her beloved Nazi officers. 1954, Coco returned to France and Chanel made a comeback. With her simple and natural women's clothing style, she quickly captured a group of Parisian celebrities. Coat, bell bottoms, etc. They are all works of coco chanel in the post-war period. In other words, the post-war Chanel style has always been simple and elegant, often printed with tartan plaid or Nordic geometry, and often made of tweed, which is comfortable and natural. Or it can be mentioned that after coco chanel's death (197 1), the famous German designer karl lagerfeld became the soul of Chanel brand. Since 1983, she has been the chief designer of Chanel, pushing Chanel fashion to another peak. Another interesting thing to mention is that the brand has been established for nearly 90 years and has never made men's wear. There are only a few men's wear in the autumn/winter collection in 2005/2006. Chanel has never been married in her life. She has created a great fashion empire and is also pursuing the life she wants. She is the best example of women's autonomy, and she is also the woman of the new era who knows the most about emotional fun. She dated ETIENNE BALSAN, a British aristocrat, who sponsored her to open the first milliner's shop, while ARTHUR CAPEL sponsored a fashion shop. She traveled with the Duke of Westminster and inspired the design of the first tweed suit. Everyone in life is the source of creativity. She doesn't just rely on luck, but she works hard and is serious! Even in her seventies, she came back to serve. Chanel Group was appointed as fashion director by karl lagerfeld in 1983, but the design concept of new products every season is still based on Chanel spirit. After the death of Chanel, the design genius karl lagerfeld took over 1983. Karl lagerfeld has a free, casual and relaxed design mentality. In his design, he always mysteriously unifies two opposing artistic feelings, which are bold and dignified in France, romantic and humorous, and rigorous and exquisite in Germany. He doesn't have the same modeling lines and color cast, but he can experience the pure style of Chanel from beginning to end in his design. Editor's Brand Style In this paragraph, whether it is a jersey suit with strong masculine elements, a two-piece tweed suit, artificial jewelry with worn-out values, camellia totem with strong feminist color, or chanel no.5, Marilyn Monroe's only dress in bed, Chanel has repeatedly challenged the new fashion created by the old system. The most special thing about Ms Chanel is that she is pragmatic and beautiful. She draws inspiration from the living environment, especially love. Different from other designers who ask others to cooperate with their designs, Chanel provides freedom and choice with liberation significance, transforming fashion design from a trend dominated by men's views to an independent stage to express women's aesthetic feeling. Abandon tight waist and whale bone skirt hoop, and advocate shoulder bag and fabric suit; Coco chanel dominated women's style, posture and lifestyle in the first half of the 20th century, a simple and comfortable new luxury philosophy, as she said before her death: "The opposite of gorgeous is not poverty, but vulgarity". 197 1 year 1 month, coco chanel died at the age of 88. Karl lagerfeld, the current chief designer of Chanel, is at the helm 1986. He has interpreted the meticulous, luxurious and eternal Chanel spirit in a brand-new way. This talented designer with Swedish and German ancestry always wears big black sunglasses, and what is most praised is that his talent is as abnormal as coco chanel's. In the first season after he took office, he cut out long skirts with bright and exaggerated fake jewelry, which shocked the whole fashion world and pushed Chanel's momentum to another peak in these 20 years. "Chanel represents a style, a unique style that lasts for a long time." Ms. Chanel described her design in this way, instead of thinking about what to do next, she asked herself how to express it next, so that the commotion would never stop. Enthusiastic and confident, Ms. Chanel put this spirit into every design, making Chanel a brand with a personal style. Chanel's design has a distinct personal color. She pursues freedom, but she is attached to men. She is strong, independent and full of femininity. Her hometown-Overwien in central France-is a poverty-stricken area full of extinct volcanic terrain. At the age of 70, she once described herself as "the only immortal active volcano in Overwien". Today, Chanel is still an eternal active volcano in the fashion world, looking at the hot industries with many new people and complicated brands. Edit this paragraph of brand reform warranty: nasal training has a good core competitive point for excellent quality products, and it needs the support of quality to promote product sales for a long time. Mrs Chanel certainly knows this-Marilyn Monroe, a famous American sexy movie star in the 20th century, once said when revealing the secret of her unique sexy charm, "I only use chanel no.5 at night". A seemingly ordinary sentence shows the exquisite modulation technique and unique mood of Chanel perfume, which is also the uniqueness that Mrs. Chanel supported with practical actions while looking for the uniqueness of the product, thus promoting the successful marketing and healthy growth of chanel no.5 perfume. In Chanel company, all perfumes are not prepared step by step according to the production procedures, but the nerves of smell, vision, touch, hearing and taste of perfume preparers are fully mobilized, and the products are felt and experienced with body, mind and spirit, and the products are created with all their minds. It can be directly said that chanel no.5 perfume is made by a perfumer with his own nose, thus ensuring that chanel no.5 perfume not only conforms to people's olfactory habits, but also has a unique taste and emotional appeal. As Mrs. Chanel herself described it, "This is what I want. A completely different perfume; A woman's perfume; A fragrant and unforgettable perfume. " 1986, Jacques Polge, a perfumer with Chanel's nickname "nose", created chanel no.5 eau de toilette, reinterpreting the elegant feminine beauty in a new way. Lively lemon fruit and vanilla give eau de toilette a sweet and pleasant surprise atmosphere. In addition, Jacques Pollge, who produces perfume for Chanel, has always insisted on its unique ingredients: using jasmine flowers and May roses from Grasse. This also laid a solid foundation for the unique high quality and rich fragrance of Chanel perfume. Bottle-shaped breakthrough: Entering the hearts of ladies and gentlemen, there is an increasing demand for consumer goods. Besides the basic things such as function, quality and capacity, color, packaging and bottle shape are also playing an increasingly important role in promoting sales. Chanel no.5 perfume has a unique product support point and a complete quality assurance team. Is that enough? Mrs Chanel thinks that it is not perfect, and needs to upgrade chanel no.5 perfume on the bottle shape again, so that it is completely independent of the high-end perfume forest and emits its own strong dazzling and unruly light. Based on the concept of overall image, Mrs. Chanel believes that perfume is the last important step in women's overall dress. Therefore, even though only a perfume family would launch perfume at that time, Mrs. Chanel, a fashion designer, decided to insist on launching Chanel brand perfume, and she had obvious talent and excellent opinions on bottle design: "My aesthetic view is different from others: others are afraid of adding, but I reduce one by one." It is precisely for this reason that the simple shape design of chanel no.5 perfume bottle is the most peculiar one in the perfume works of the same period, because among all perfume bottles with extremely complicated and colorful functions, only chanel no.5 perfume is like a bare bottle. However, this simplicity has formed a new aesthetic force and successfully entered the elegant hearts of ladies and gentlemen. Finally, they don't have to indulge in flashy wealth, but can find valuable texture in simple and powerful design. The bottle cap of chanel no.5 perfume bottle is cut with precious stones, and the square body of transparent crystal has neat lines, and the black fonts "Chanel" and "NO5" appear on the white background, which is impressive. However, at that time, many people were not optimistic about this perfume that looked like a medicine jar. Even some fashion experts who have seen chanel no.5 perfume believe that Mrs Chanel's reputation will be destroyed in this "humble" bottle. As a result, they didn't expect that this bottle of perfume, which they didn't like at first, was more popular than their life span. For this reason, chanel no.5 perfume bottle was selected as an outstanding contemporary art work in 1959, which ranks among the exhibits of new york Museum of Modern Art ... This is an aesthetic pursuit and an important part of marketing differentiation-only by boldly innovating and stepping out of its own new way can brands and products get better development. Advertising communication: amazing vision is always elegant and unique. Advertising is an important carrier to establish brand image and promote product sales. Any company will pay attention to advertising communication and advertise more or less. However, advertising has a problem of good or bad effect, which is ultimately reflected in the advantages and disadvantages of advertising, such as the degree of effect of advertising design, the appropriate choice of advertising media, the number and period of advertising and so on. Only comprehensive and balanced, the advertising communication effect will run well. The advertising communication of perfume in chanel no.5 is a model in this respect. For example, in terms of advertising design effect, the advertisement of chanel no.5 perfume has amazing visual performance on the one hand, such as a huge "5" standing on a solid color background such as black and red, and a gourmet beauty standing in the center. Chanel no.5 perfume has flown from the hands of beautiful women, and the perfume is romantically floating in the air, giving people a sense of beauty and strong visual sense. On the other hand, it is closely combined with its brand connotation, conveying a noble and elegant. Let consumers enjoy it, at the same time, they can enjoy it-such design expression and advertising appeal undoubtedly combine what chanel no.5 perfume brand wants to tell and convey to the target consumers. A good design work, if put in improperly, is equivalent to hitting Shui Piao. Chanel No.5 perfume brand has strict control over the advertising media, which must be closely related to the target consumers of Chanel No.5 perfume, such as high-end professional magazines and high-end club magazines. In terms of the number and period of advertisements, chanel no.5 Perfume is targeted in a planned way, and its coverage may not be particularly wide, but it insists on timely advertisements. Terminal construction: local terminal sales are concentrated in the gathering of rich and famous people, which is the final stage of transforming brands, products and all efforts into value. Good terminal construction is helpful for product display and sales. Chanel No.5 perfume attaches great importance to terminal construction, and its selection is more rigorous and accurate. In order to better locate and attract target consumers and promote the overall mass sales of chanel no.5 perfume, terminal counters and specialty stores are specially set up in high-end department stores, five-star hotels, high-end clubs and other places where rich and famous people gather, but it is difficult to find the fragrance of chanel no.5 in general places. Why are you doing this? Because chanel no.5 perfume is determined and selected around the brand positioning and the core value of the brand to be conveyed. In fact, taking the brand as the center and taking the road of characteristic terminal construction suitable for its own development can reduce the blind exploration of enterprises or brands and promote the rapid development of enterprises, just like chanel no.5 perfume. Editing the related products in this paragraph, Chanel little black dress (usually abbreviated as LBD) enjoys the reputation of being versatile, easy to wear and never missing, so it naturally becomes a must-have item in women's wardrobes and one of the most far-reaching designs in the history of fashion. 1926, Ms. Chanel released her little black dress for the first time. This gives women a brand-new freedom to show another kind of female beauty outside the traditional established norms. "Women concentrate on all colors, but often ignore achromatic colors. She thinks that black, like white, embodies the essence of all colors. They represent absolute beauty and show perfect harmony. Ms Chanel released her little black dress on 1926, which is a perfect opportunity, because the stormy changes brought to European society by World War I created opportunities for the little black dress. After it came out, people called it Ford skirt with the name of the best-selling American car. It seems that the popularity of Chanel's little black dress can be imagined. Although there used to be black skirts, the style and outline created by Chanel are completely unprecedented. Big hat, narrow skirt, remove the extreme decoration before the war, Chanel's little black skirt is knee-length, some handsome and slender; Moreover, the fewer accessories it needs, the better. Chanel's little black dress is usually simple in design, so accessories become a highlight of the little black dress. Pearl, brooch, corsage, belt, etc. It has become a small element that adds color to the little black dress. Coco chanel is the founder of Chanel brand which produces classic little black dresses. She likes pearl ornaments. She never wears more than one pearl necklace when she goes out. Black is actually an elegant word. Chanel glasses also inherited the consistent tradition of Chanel brand. The elaborate design of Chanel glasses style can be clearly seen from its details, innovative technology and excellent lines and contours. In addition to the elegant symbol of Chanel glasses, glasses themselves attract the attention of the public with their sharp contours and avant-garde designs and colors. Chanel logo is clearly dotted on each pair of Chanel glasses frame or sunglasses, showing the taste and identity of the wearer to the world at all times. A work of art that combines aesthetic design with complex manufacturing techniques. Younger frames, sexy and smooth line design are integrated into fashion, giving people a brand-new feeling. Counting the classic trend of Chanel, glasses will always be an important part. The thin frame and streamlined design set off the wearer's eyes more and more. Chanel perfume No.5 No.5 perfume Chanel perfume No.5 makes 5 a magical number in the perfume industry, representing a beautiful legend. " "5" is a lucky number for Ms. Chanel. At that time, ErnestBeaux, the famous originator of Paris perfume industry, developed several perfume samples. Among many perfume samples, Ms. Chanel chose the fifth perfume, and the publication date of chanel no.5 perfume happened to be May 25th, which was held at the same time as Chanel's fifth fashion show. 1953, chanel no.5 became the first perfume advertised on TV. Chanel No.5 perfume is Chanel's first bottle of perfume. 192 1 launched Chanel No.5 perfume is the first bottle of synthetic floral perfume. Inspired by bouquets, it combines luxury and elegance, shows the bravery and boldness of women, and completely breaks the traditional spirit of perfume at that time. Ms. Chanel advocates the beauty of simplicity. She hopes to package the original perfume with a simple but not fancy design-a rectangular perfume bottle with bright lines, and the black words Chanel No.5 appear on the white background. Since the birth of Marilyn Monroe's famous pajamas-chanel no.5, Chanel's perfume has been deeply rooted in people's hearts with its noble and elegant image. 1956 has also become a collection of the Metropolitan Museum of New York. Until today, chanel no.5 is still firmly on the throne of the world sales champion. Aroma: acetaldehyde, floral fragrance, foretaste: orange blossom, acetaldehyde, perfume and tree flower, jasmine, May rose, aftertaste: sandalwood of Mysore, bourbon vetiver, and occasional perfume coco chanel once said, "Opportunity is my soul. "When Chanel met Burgess, Burgess was born. Following the classic Chanel No.5, the brand-new fragrance CHANCE has become a new classic of perfume and a new model of tomorrow's world with a brand-new mellow image. Chance, brewed by Jacques Polge, the master of Chanel fragrance for three years, is designed for young women who are brave in trying, fond of fantasy, passionate and energetic, wild but slender. Chanel found the Russian model anne vyalitsyna as an international image for Chance. It is precisely because of her young and frivolous self-confidence, diversified personality characteristics and natural beauty that she can reflect the best candidate for young women today. Chanel perfume Chanel Chance caused a sensation in the United States as soon as it was listed, with flowers as the main tone. The vibrant fragrance layer is a mixture of hyacinthus orientalis, white musk, pink pepper, jasmine, vetiver, citrus fruit, iris and amber patchouli, which exudes a sweet feeling and is also full of emotion and enthusiasm. The sweet and spicy olfactory experience fully shows the energetic and courageous side of women of the times, and the innovative planetary fragrance of Chance got rid of it. The outer packaging and bottle body get rid of the previous design, creating unforgettable new surprises, pleasing to the eye with round bottle body and teasing the senses with pink packaging. Different from the square bottle of Chanel's classic perfume, Chanel is the first round bottle perfume in Chanel's history, which officially kicked off this new era for Chanel! In the circle, it is full of wild power, sexy charm and surging creativity, and it also contains the infinite meaning of the universe, which has successfully written a new page in the history of Chanel perfume. Scent: fresh floral notes and dynamic fragrance layers: hyacinthus orientalis, white musk, pink pepper, camellia, vetiver, citrus fruit, iris, amber patchouli ALLURE perfume ALLURE is a perfume launched by Chanel on 1996. After 10 years' development, Qingcheng has shown its beautiful beauty and unique modern gorgeous fragrance! The unique fragrance of fresh fruit and flowers in Qingcheng can create a real and classic new fragrance for you, which has a unique flavor and symbolizes the unparalleled charm of modern women. Contains lemon, Indian jasmine, perfume lily, citrus, vanilla and sandalwood. Aroma: The flowers and plants are fresh. The first taste is Italian lemon and citrus, the middle taste is rose, Indian jasmine, honeysuckle, magnolia and water lily, and the last taste is vetiver and vanilla. The soft oriental floral details convey, as if immersed in a mysterious and emotional atmosphere, without affectation, thus arousing infinite passion. The difference between perceptual charm perfume and charm perfume is that it is more private and interpreted in a perceptual way. It is warm, mysterious, charming, light and shining. COCO cocoa perfume is full of vitality, sexy and exquisite top fragrance. 1979 In March, Jacques Polgar visited Ms. Chanel's residence on Kang Peng Avenue for the first time. His reaction was both surprised and fascinated ... how can this kind of lady's house with very simple design lines be so rich and mix so many styles? In order to learn more, he decided to pay tribute to this woman in his first female perfume designed for Chanel. Gabrielle bonheur chanel Gabrielle Bonheur Chanel perfume Chanel perfume is rich in jasmine-rose fragrance, as soft as petals. Gabrielle bonheur chanel Gabrielle Bonheur Chanel perfume series shows the modern spirit of Ms. Chanel. Bold innovation, she proved that simple and low-key luxury is also a classic elegance. Extremely independent, she can exert her personal charm and attract countless men, which is the characteristic of modern women in 2 1 century, so she reappears with gabrielle bonheur Chanel perfume series. No.65438+No.09 19 Perfume This product is a series of No.65438+No.09 body lotion, which moisturizes the skin and gives off charming fragrance. N 19 perfume was named after the birthday of Ms. Chanel on August 19, 2009. After N 5 perfume, it is named after simple and memorable numbers, so the last perfume recommended by Ms. Chanel is named N 19. This perfume is also the most commonly used perfume for Chanel ladies. Its light and natural fragrance makes him unable to resist your confident and charming style. Born in 1970, this perfume is specially designed for young, independent and avant-garde urban women. The design of the bottle body is just like N 5, with simple and smooth lines and elegance. This famous fragrance is fresh and natural, giving people a feeling of returning to the earth in spring. Belongs to those women who are strong in action and independent in attitude. Aroma: Moss floral notes: white rosin, orange blossom: neroli oil, iris, leather fragrance, May rose aftertaste: cedar, oak moss, CRISTALLE love perfume, dreamy bouquet, light and full of vitality, which triggers the reverie of dew in the morning. Two noses, two generations, two experts. 1974, Henry Robert introduced his first CRISTALLE eau de toilette. Twenty years later, Jacques Polgar launched a perfume series with the same theme. The former contains the fragrance of lemon, fresh as morning dew; The latter is sweeter, mixing the flavors of citrus, jasmine and peach. ALLURE HOMME men's perfume has an irresistible and elusive masculine flavor. Fresh and sensual fragrance, balancing wood and spicy temperament. Simplified rectangular bottle body, metal bottle cap, dark brown packaging carton ... ALLURE HOMME men's eau de toilette, simple and handsome design is absolutely eye-catching. In advertising planning, Xiang Yaer invited successful men to share their work ideas, and sincere expression showed her unique charm. Chanel Chanel Allure Sport Charm Sports Men's Perfume In 2004, Chanel's new men's perfume Allure Homme Sport consists of four dynamic fragrances: fresh fragrance, emotional fragrance, woody fragrance and spicy fragrance, in which fresh and emotional fragrance are integrated, bringing out the effect of subtle flicker. Designed by Jacques Helleu, artistic director of Chanel, the perfume bottle has a wide shape and beautiful curves. Ms Chanel devoted her life to female beauty, but there were many men in her life, such as Picasso, musician Stravinsky, famous writer Cocqueteaux and Duke of Westminster. Artists and nobles, designers and business celebrities, she paid tribute to these people with a perfume: pouring gentleman's eau de toilette for men. Camellia-the symbol of Chanel perfume Camellia is the symbol and idol of Chanel perfume. Ms Chanel especially likes white flowers, and the unique camellia is called "the star of flowers". The mystery of Chanel perfume is everywhere, and it is magically displayed by camellia. Jasmine in grass is the most expensive in the world. In the fields near the grassland in the south of France, the jasmine in the large petal grassland from the beginning of May to the end of 10 is a unique invention in the perfume industry, which is different from all other jasmine flowers. In order to avoid damaging the petals and fragrance, manual picking must be adopted, and the picking time lasts from July to 10. Because jasmine doesn't like sunshine, picking often begins at dusk. The best workers can pick 500-700 grams of flowers in 1 hour. 1 kg means 1 10,000 flowers, 350 kg flowers can produce 1 kg essence, and finally 550 g essence is extracted, which constitutes the fragrance of Chanel no.5 As jacouespolge, the perfumer of Chanel Company, explained, "Compared with all other perfumes, Chanel perfume has always been irreplaceable." "Smell is one of the most mysterious and humanized elements." Coco once said that the growth of Jasmine Glass is so humanized. The identification method of editing this paragraph ① With the double C on the buttons of Chanel clothes or the buckles of leather goods, it is easy to find that coco chane edited this legendary story of Chanel, such as Cold Businesswoman, Genius Designer, Difficult to get along with, Selfishness, Loneliness, Workaholic, Lady of the Best, and Argonne Cigarette ... as a "little black dress". Coco chanel, the founder of "ChanelNo.5" and the luxurious Chanel style revealed in "Simplicity", has left almost unparalleled wealth to the fashion world, and her personal life has always been fascinating. The clothes and jewelry she designed are comfortable, gorgeous and popular at the same time; She hates cliches and traditions, so she created an era with her own thoughts; Her wit and charm can make the dullest man in the world smile; Her courage and arrogance can enable her to defeat her old enemy, even time; Her life's rise, fame and fortune, achievements and experiences are inextricably linked with men, but she has never been married; She built a great fashion empire and pursued the life she wanted all her life.