I want to open a vegetable (clean vegetable) dealership. Can you analyze the prospect for me?

The reporter interviewed 20 citizens from five farmers' markets on the same question, "If the price of clean vegetables is higher than that of lettuce 10%-20%", 19 people answered in the negative. At present, retirees, laid-off workers and family nannies are the main people who buy food at the farmers' market. Their first choice is "price", followed by "freshness" and "safety".

Among the people interviewed, only one person can go to the market to buy food after work every night, because her family is a dual employee. Only she chose "convenient".

The founder's dilemma: I lost the price war.

"The idea of running a clean vegetable monopoly area is good, but it is difficult to operate. I am the loser of the price war. " Dong Bangxiang, the founder of Nanjing Pure Vegetable Monopoly Zone, looked back and was filled with emotion. He set up three vegetable counters in Emei Road, Caochangmen and other places in one breath, and closed them in one year. Emei Road Farmers' Market is the first pure vegetable monopoly area in Nanjing, covering an area of 1.70 square meters, which was once the focus of many media. But after only one year and three months of operation, it can't be maintained.

According to Dong Bangxiang, he was mainly engaged in vegetable processing at that time, that is, he bought edamame, lettuce and leek from farmers' markets or wholesale markets, peeled and washed them, and then sold them at a price of 3 to 8 cents higher than the purchase price per 500 grams. Because the purchase from the wholesale market, after processing into clean vegetables, the loss is large, the cost is too high, the freshness is not enough, and there is no competitive advantage.

Expert pulse: Only with a large-scale base can a clean vegetable monopoly area be opened. "From the perspective of development, clean vegetables are very important, and the key is price. To build a price basin, one is the scale and the other is the base. " Recently, the Nanjing Municipal Bureau of Commerce and Trade invited colleagues from Fuzhou, a national agricultural reform demonstration city, to take a pulse in Nanjing. Manager Zhang of Yonghui Company hit the nail on the head.

It is understood that the existing 108 farmers' markets in Fuzhou have been transformed into fresh supermarkets, and each supermarket has a 50% pure vegetable monopoly area. Clean vegetables are only equivalent to the price of lettuce in the farmer's market. There are many brand fresh supermarket companies such as Yonghui, Jiujia and Jiayuan 10, which are not only large in scale, but also have their own production bases. Yonghui not only has a breeding and vegetable base of 6.5438 million mu, but also has a food processing center of nearly 10,000 square meters and a logistics distribution center of 50,000 square meters. Only in this way can we ensure that the price of clean vegetables is lower than that of farmers' markets.

Mr. Zhang, who lives in the central gate, bought 4 kilograms of old garlic from the farmer's market at a price of 500 grams 1.2 yuan. As a result, he found that the wholesale price in Baiyunting wholesale market was only 0.65 yuan. According to the insider, the minimum price increase of small vendors from the wholesale market to the farmers' market is 15%, and some of them are more than twice as high.

The secret of the success of the first fresh supermarket in Nanjing is the chain and base. Because the price of vegetables is lower than the farmer's market 15%-20%, it has earned enough popularity. Yao Ningling, the general manager, revealed that they are going to process their own lettuce into a batch of clean vegetables, and the price is similar to that of lettuce in the farmer's market. The fresh supermarket opens at 6 am and closes at 9 pm, serving the working class and ensuring that they still have food to buy after work at night.

Experts predict that clean vegetables will replace hairy vegetables and become the mainstream of life. Pure vegetable supermarkets will also usher in a new round of development opportunities.