How to run or manage a hotel?

Whether a business hotel can operate successfully depends on many factors, such as geographical location, building scale, decoration grade, business model, price positioning, service quality, staff quality and so on. In order to stand out in the fierce competition and ever-changing business hotel industry, it is more important to standardize management and service, meet the needs of guests, provide personalized service with value for money, and retain every guest to the greatest extent. Based on my years of work experience and personal experience in business hotels, I would like to talk about my views on how to run business hotels well.

First, fully understand customer needs and provide targeted services.

As operators and managers of budget hotels, we should first fully understand the needs of our guests and know ourselves. Only in this way can we provide personalized service and cost-effective service experience for guests, thus improving their awareness and satisfaction.

Second, improve the popularity of business hotels in a short period of time.

Business hotels are comparable to well-known budget hotels such as Kuaiji, Motel and Qitian in hardware and geographical location, but they lack brand influence and guest recognition. Therefore, improving the popularity of business hotels and building brands as soon as possible is the basis for business hotels to successfully seize the market, operate smoothly as soon as possible and avoid market competition. I think how to improve the popularity of business hotels can start from the following aspects:

1. Make a detailed analysis of the potential consumer groups of business hotels, formulate reasonable promotion policies, and focus on dispatching service personnel.

Post leaflets, such as: near schools, commercial streets, large residential areas, local newspaper publishers, people with cars, etc. , send full-time sales staff to the surrounding large units, office buildings to publicize, and take the initiative to sign a house price agreement with customers.

2. Selectively put some comparative advertisements in outdoor and media newspapers.

During the trial operation, some rooms have low discounts every day, which caused a sensation.

4. Cooperate with major online business hotel reservations, such as e-Dragon. Expand the influence of business hotels in the customer base.

5. Make membership cards and discount cards, send discount cards to big customers, and recommend customers to buy them for regular customers.