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Harmay Beijing is a large-scale warehouse beauty shop newly opened in Beijing. It is said that the quality of internal products is quite guaranteed, and the price is relatively low, comparable to duty-free shops, which instantly attracts a large number of young people, especially female friends. Let's share a detailed introduction.

Address: No.2, Workers Stadium North Road, Chaoyang District, Beijing

Business hours:

65438+ 00: 00 am-22:00 pm

How about Harmay in Beijing?

There are not many people who have just started a business, so it's good to visit! I can't finish shopping in an hour or two. Decoration is a very simple industrial style. The first floor is mainly made of gray cement, and the second floor is slightly decorated.

It's all self-help shopping, no shopping guide, free to try the color at will, and no one will rush you. Shelves are models of warehouses. Lipsticks are one by one, and skin care products are on the shelves. Take your pick.

The price is almost the same as yesterday, slightly more expensive, but it is still very cost-effective. Many friends commented that the price was more expensive than yesterday. I repeat, I didn't say it was cheaper than yesterday's, I wrote it was a little more expensive. In fact, it is ok to buy it in the city without going abroad.

And it is often out of stock every day. At least I went there yesterday, and everything is still intact. Duty-free shops are set stores with certain discounts on Sundays. The price is written below. Sisters rationally judge whether to buy or not according to their own needs, and they don't have to praise this store and share a new place to go shopping in Beijing.

Basically all the big names have it, it's super full! TF, MAC, ysl, Lamer, Sisley, and many Japanese sk2, cpb, Shiseido ~ huda, and a little minority.

Beauty and fentybeauty even have them, and there are some other niche brands in the nursing category.

The price is what I remember. I'll try my best.

TF black tube and white tube lipstick 409

Givenchy lambskin lipstick 252 clarinet 276

MAC bullet fire colors are pepper, ladydanger, rubywoo, price 162.

SK2 fairy water 330ml 1763 light bulb 75ml 178850ml 1262 is quite cost-effective!

Lamer30ml cream 1233

Sisley general milk 125ml 1376

Elixir eye cream 384

Farman cream 50ml 1584

Ysl Air Cushion Replacement 330

Deco perilla water 150ml255

Dacker Avocado Emulsion 150ml255

Filoja Shiquan Dabu Mask 50ml3 15

There is also a 50% discount area on the second floor, so you can check it carefully.

There are also the characteristics of various brands of travel clothes, which are quite cheap. You can buy sk2, Chanel and Dacker's travel suits for tens of dollars. Finally, I received a 75ml light bulb and a ysl replacement suit, a ***2 188, and the clerk also gave me a shower gel as a small gift. Happy.

Storage mode attracts customers

The surrounding traffic is convenient, which provides convenient conditions for consumers to arrive. Beijing business today reporter visited the store today and saw that Harman is located in the non-core business district of Sanlitun business district, but close to Tuanjiehu subway and Zhaolong Hotel. This geographical location has also attracted many consumers to wait and see. From the facade, all-glass decoration is also quite fashionable, attracting many consumers who pass by randomly. Entering the store, there are two floors in the store, the interior is mainly gray reinforced concrete style and shelves, the first floor is surrounded by a circle of shelves similar to tracks, and the second floor is composed of shelves and five independent rooms. The characteristic factory-style decoration has attracted many consumers to stop and take pictures.

There are many kinds of brands, mostly international brands. Beijing business today reporter saw today that the owner on the first floor of the store wants to sell cosmetics, and the owner on the second floor wants to sell skin care products. At the same time, the second floor is divided into several areas, such as big-name cosmetics, minority cosmetics, perfume area and suit area. The reporter saw on the shelves that there were many luxuries such as the mystery of the sea blue, Helena Rubinstein, Farman and so on. All cosmetics are displayed on the shelves, and consumers can choose freely.

In-store sales told reporters that the products in the store are directly in cooperation with brands, and the product quality is guaranteed. Another store said that the price of products in the store is lower than that of duty-free shops, because most of the products come from Hong Kong or overseas. The above-mentioned two sales also revealed to reporters that since Haman's opening, a large number of consumers have often lined up to enter the store, and it has not returned to normal until recent days.

It is reported that Harman was founded on 20 10, and it was only launched at the earliest. It only entered the Shanghai market on 20/0/7 and opened the first offline store, and then entered the Hong Kong and Beijing markets on 20/0/9. According to the official introduction of HARNAY, har nay covers international first-line cosmetics and skin care products, global niche products, and HARMAY's own namesake brand, including skin care and daily necessities. Among them, HARMAY owns the exclusive brand Stockholm 79th Street perfume SG79|STHLM, the American skin care research institution brand dermalogica, the most popular care brand botanist in Japan, and the top fashion hair care brand Balmain in France.

Hair, Swedish minimalist lifestyle brand TANGENTGC, French high-end salon brand Christophe.

Robin and many other world boutiques. There are more than 100 international first-line brands cooperating with Harman, and the category is 15000.

Large passenger flow but insufficient consumption

Although Harman has attracted many consumers in the current trial operation, it remains to be seen whether the status quo can be maintained in the future. Beijing business today reporter noticed today that although there are many consumers in the store, there are very few customers who actually buy.

Within an hour of the reporter's check-in and random statistics, only three consumers went to check out. According to one of the above sales, the price of products in the store is more cost-effective than that in the duty-free shop. In this regard, the reporter found that commodity prices are not as cheap as duty-free shops. For example, the price of Charm MAC lipstick in HARMAY is 162 yuan, while the daily duty-free price is 125 yuan. The daily duty-free price of Armani Velvet Lip Glaze No.405 is 200 yuan, and the in-store price is 279 yuan.

In addition to people coming and going in offline stores, Harman's discussion about Little Red Book is also in full swing. Some consumers are skeptical about the source and price of the products in the store. During the reporter's visit to beijing business today today, the salesman of another store said that the store has a cooperative relationship with the brand, so the price of the goods is about 8.5 fold of the counter price, and at the same time, it also sells cosmetic samples, so as to realize the discount of the genuine price through the income of the samples and make the store profitable.

With the upgrading of domestic consumption, people travel abroad more and more frequently. A female consumer of Wang Xing told the reporter that overseas cosmetics are really cheap, and cosmetics can be preserved for a long time. Every time she goes abroad, she will hoard some of her commonly used brand products and help with purchasing if necessary. In addition, Ms. Wang said that the products of physical stores will still be more expensive. After all, rent, manpower, property and other expenses should be added to the price of the product, no matter how cheap it is, it will not be much lower than the counter. It is better to go directly to the counter to buy it.

Mysterious supply chain

According to the information about HARMAY brand inquired by Tian Yan, Wang Junchao is the founder of Beijing Huamei Lexiang Technology Co., Ltd., which owns Beijing Huamei Lexiang International Trade Co., Ltd., Beijing Huamei Lexiang Technology Co., Ltd., Huamei Lexiang (Beijing) Technology Development Co., Ltd., Shanghai Pushen Trading Co., Ltd., Beijing Pushen Trading Co., Ltd. and other related enterprises.

Among them, according to Beijing Huamei Lexiang Technology Co., Ltd., Huamei. Com is mainly engaged in cosmetics vertical B2C e-commerce. It has been stationed in various well-known domestic portal platforms for three years and will continue to focus on high-end cosmetics sales. According to the available data, all the enterprises under Wang Junchao's name are related to the import and export trade of cosmetics, but it is impossible to find that the known powerful resources can match the brand's claim of "establishing cooperative relations with first-line international brands".

Regarding the establishment of fashion cosmetics supply chain channels, Sun Yafei, CEO of Fifth Avenue Luxury Network, told beijing business today reporter today that first-line international brands such as Blue Ocean Mystery and Estee Lauder generally do not authorize collective stores, but only sell their own brands in department stores, large duty-free shops and Sephora. Therefore, a collection store like HARMAY can only purchase goods through other channels.

Regarding the possibility of other channels, Sun Yafei pointed out that some overseas channels may also be directly authorized by brands, such as Macy's and Nord stron's own cosmetics collection stores, but this platform is unlikely to be sold to offline collection stores in China. In addition, there are a small number of general agents and regional agents for cosmetics, but these agents will be directly managed by brands, requiring the methods of product sales, and are not allowed to sell privately in e-commerce, group stores or other small platforms. To sum up, a collection store with many first-line brands should not be directly authorized by the brands.