What changes have taken place in the travel and residence of China people?

During the Mid-Autumn Festival holiday, many people choose to travel. Go out, live first. In recent years, tourism has developed greatly, and great changes have taken place in travel and residence.

With the sharp increase in the number of tourists, it is more important to live well, which has become the knowledge of more and more people. At the same time, the choice of living is no longer only hotels and hostels, and the living experience is no longer only food and beds. China people's travel is developing towards quality and individuality.

High-end hotels are affordable and have a better accommodation experience.

"It is said that five-star hotels are expensive, but as long as you work hard in advance, you can always find some high-end hotels with acceptable prices." Just after August, Mr. Sun, a citizen of Lanzhou, began to plan a family trip to Beijing during the National Day holiday. He told reporters that he inquired about the hotel official website, large online travel platforms and various credit card platforms, and finally chose a five-star hotel near Wangfujing. "This is much cheaper than the retail price."

"I used to go out and have a place to live." Mr. Sun said, "Time is precious now, and the location and service of high-end hotels are satisfactory, which can save a lot of heart."

According to media reports, Shanghai and beijing tourism administration data show that the main business indicators of five-star hotels have increased steadily in the past two years. By the end of 2065438+June 2007, the average room rate and occupancy rate of 70 five-star hotels in Shanghai were 995 yuan and 73.24%, respectively, up by 7.40% and 0.59% year-on-year. The two indexes of 6 1 five-star hotels in Beijing are 843 yuan and 72. 10%, respectively, up by 12.93% and 4. 19% year-on-year.

The recovery of five-star hotel operation reflects the change of the concept of consumer groups such as Mr. Sun. With the increase of income and the reform of "civilian price" in some high-end places, more and more people put forward higher requirements for the quality of life.

Boutique hotels should be themed and stay with characteristics.

If star-rated high-end hotels are one of the long-term options, then boutique hotels are a dark horse that has sprung up in recent years.

According to traveler Xiao Wu, the biggest feature of boutique hotels is "distinctive theme". For example, Xiao Wu said that the boutique hotel with the theme of wine culture is next to the winery, and you can go to the wine cellar to taste wine at any time; There is a boutique hotel with the theme of lake by the lake. The window is full of lake views, and the door is a corridor around the lake. There are also hot spring themes and pastoral themes. ...

In recent years, hotels that simply "wash, rest and sleep" have been unable to meet the needs of new consumer groups. At this time, the higher-level consumer experience provided by boutique hotels has become the first choice for consumers like Xiao Wu.

Of course, although the dark horse is fierce, it is not the main force in the market. Statistics show that by the end of February of 20 16 and 16, the proportion of boutique hotels in the overall domestic hotel market was less than 1%. In terms of distribution area, it is relatively concentrated, with East China accounting for the highest proportion, reaching 42%, followed by South China, accounting for about 18%.

Short rent B&B is personalized and the accommodation is cost-effective.

If the advantage of boutique hotels lies in their distinctive features, the disadvantage lies in their relatively high fees. This National Day, student Xiao Liu's trip to the ancient town inn, combined the characteristics and cheapness more skillfully.

Xiao Liu, a college student in Beijing, traveled to Shangri-La, Yunnan during the National Day. She chose an ancient town inn on the platform of short rent. "The price of a room is only over 200 a day, and it is also very close to the scenic spots. The tourists on the platform spoke highly of the landlord, which made me feel at ease. "

Represented by Guzhen Inn, featured houses are extremely sought after in short rent market. In the supply of characteristic houses, the proportion of quadrangles and villas has reached about 20%, showing great market demand.

Corresponding to the characteristic houses, the market segmentation trend of short rent B&B is obvious in recent years.

Short rent has great market potential. Last year, the online transaction scale of B&B in short rent was 8.78 billion yuan, and it is expected to reach 654.38+02.52 billion yuan this year.

Farmhouse is specialized, and rural accommodation can also be of high standard.

Having said so many hotels and homestays, rural tourism must not be forgotten. According to the data of china tourism academy, in the whole year of 20 16, leisure agriculture and rural tourism in China received nearly 2 10000000 tourists, and their business income exceeded 570 billion yuan.

At present, there are four types of leisure agriculture in China, namely farmhouse, folk village, agricultural park and leisure farm. Nowadays, these leisure agriculture, while driving a new round of rural tourism boom, also ushered in the window period of transformation and upgrading.

"I've seen enough in Beijing, so I have to go further before driving." Zhao Nvshi, a Beijing citizen, plans to live in a farmhouse in go on road trip this National Day. In her view, highways extending in all directions are most suitable for self-driving. If the catering and accommodation conditions in rural areas are further improved, it will be more attractive.

Ms. Zhao's idea not only represents urban tourists, but also represents the transformation and upgrading ideas of leisure agriculture business entities. At present, many parts of the country have issued evaluation standards for the quality of farmhouse tourism services, which regulate many aspects such as catering accommodation, living environment and amusement facilities. In some areas, there is still the phenomenon of evaluating star-rated farmhouse music.

In the eyes of China people, "living" is a great event, whether at home or on the road. For the public traveling on National Day, whether it is the high-quality service of high-end hotels and boutique hotels, or the upgrading of the characteristics of short rent B&Bs and farmhouse music, it is the result of a whim and satisfaction, and the iteration of consumption upgrading experience is still on the road.

Conditions are getting better and better, indicating that people's living standards have improved rapidly!