Traditional Culture Encyclopedia - Hotel reservation - Planning scheme of opening ceremony activities
Planning scheme of opening ceremony activities
in order to ensure the smooth development of activities, it is often necessary to make an activity plan in advance, which can clearly define a general direction for an activity. So what kind of activity plan is good? The following is my carefully organized planning scheme for the opening ceremony, which is for reference only. Let's have a look. Opening ceremony activity planning scheme 1
I. Activity time
2xx October 3th
II. Venue
KTV
III. Activity form
Interior decoration+ribbon-cutting ceremony+performing arts program+military music performance+gongs and drums dancing+gifts+leaflets distribution
IV. Basic operating specifications
The specific arrangements are:
8: 3-1: on-site layout, ceremonial reception
1: -1: 35 ribbon-cutting ceremony
1: 35-11: 3 performing arts programs
V. Expected objectives of the event
1.
2. deepen close communication with consumers and enhance the external affinity of KTV.
3. Taking the opening activities as the carrier, every consumer can see the superior environment of the enterprise more clearly, understand the high-level management taste of the enterprise, and have a feeling of being there.
4. With the help of the opening ceremony, let consumers know about the business taste, concept and culture of KTV, establish its unique brand image, and build a good foundation for KTV to win favorable competition in the service industry in the future.
Part II: Preparations
1. Invitation of personnel
1. Performers invited
the gongs, drums and lion dance teams dressed in bright national costumes to perform various wonderful programs such as drum-beating, pearl-sucking by two lions and blessing by two lions to add luster to the opening ceremony, render a festive atmosphere and attract more passers-by to stop and watch.
2. Six hostesses are wearing uniform red cheongsam and ribbons. Responsible for helping guests sign in and guiding them into the venue.
3. There are 1 security personnel, who are responsible for security and instructing vehicles to move and park.
4. There are 1 cleaning staff, who are responsible for the cleaning and hygiene work at the site.
5. The host invited
a professional stage program host who is good at mobilizing the atmosphere of the scene, who can take the initiative to participate in activities with the audience and repeatedly publicize the company's image, and Yi Tang is responsible for the contact.
6. Invite journalists from the media about diet (your company draws up an invitation plan and contacts yourself).
7. Invitation from relevant functional department leaders and government leaders (please draw up an invitation plan and contact yourself).
ii. ribbon-cutting site layout:
detailed description of site layout:
in-store decoration: please refer to the "in-store decoration renderings" provided by Art Tang Wenhua or specific matters agreed by both parties.
storefront decoration: refer to the "storefront decoration renderings" provided by Art Tang Wenhua for details or the specific matters agreed by both parties.
High-altitude balloons: In order to create a cheerful, festive and lively scene atmosphere, high-altitude balloons are placed in front of KTV, the number of which is to be determined, and the balloons are made of red lanterns, which makes them look cheerful and generous. The content of the banner is mainly words for opening celebration, and the specific content is provided by your company.
Arch: An arch with a diameter of 18 meters in front of KTV, on which words such as "Congratulations on the grand opening of KTV" are hung, which can convey the good news of the opening simply and clearly.
welcome passage: laying a red carpet with a width of about 3 meters in front of KTV and placing bright flower baskets on both sides of the carpet can not only create an atmosphere for the scene, but also form the effect of isolation zone.
ribbon-cutting stage: set up a 4m×8m stage at the entrance of KTV, put a microphone in the middle and front, and put pots of
flowers on both sides and in front, which can not only create atmosphere for the scene, but also form the effect of isolation zone.
Lantern flagpole: Red lanterns can be hung near the front of KTV, and every two lanterns can be worn in groups, with the words "Yue" and "Hao" written on them, attracting people from the past, invisibly conveying the good news of the opening of KTV to the public, and expanding the popularity and influence of KTV.
3. District planning:
Etiquette reception area:
It can be arranged on one side of the ribbon-cutting venue, consisting of two check-in tables and six etiquette ladies. The check-in tables are covered with red velveteen tablecloths, sign-in desk, table cards and check-in books in the gift department, ink and ink stones, and brooches and gifts are placed on one side of the table. Two etiquette ladies are responsible for welcoming guests at the KTV entrance, one for guiding guests to sign-in desk, and two etiquette ladies are responsible.
Guest lounge:
It can be arranged in the service area inside KTV, with proper tea and drinks on the table for the guests to enjoy, and the staff will play soft music, giving people a comfortable feeling.
Part III: Implementation of the activity plan
I. Agenda of the activity
1) On the day of the activity, dressing the, all the staff of KTV, showed the spirit of all the staff of KTV;
2) You shall assign special personnel to divert vehicles and maintain order at the scene;
3) After the guests, distinguished guests, leaders and journalists arrive, the hostesses will be responsible for welcoming them, giving them corsages, guiding them to sign in, leaving messages and entering the rest area to rest.
Sign-in reception
Miss Etiquette: 6
The staff and the Miss Etiquette are responsible for the guests' sign-in, the reception of gifts, the wearing of corsage for the guests, the giving of gifts and the guiding of the guests to their positions.
5) gift giving. The hostess presented gifts to the guests.
number of gifts-your company has decided to
6) distribute the DM magazine on the spot: directly publicize it to the people coming and going.
7) At the beginning of the ribbon-cutting ceremony, the relevant personnel invited the leaders and all the guests to the ribbon-cutting venue to attend the ceremony, and cheerful music sounded to welcome the distinguished guests and leaders;
8) After the ceremony, KTV leaders took photos with the guests.
Second, the activity flow
At 8: , all the decorations are in place to prepare for the opening ceremony
At 9: 3, the military band plays loud and loud music to welcome the guests.
The passionate and heroic performance of gongs and drums makes the boiling scene more boiling;
The entertainers will be present, and make preparations for the rest before the performance;
Miss Etiquette's smiling face and elegant temperament make the guests fully enjoy the etiquette service; Assist guests to sign in, wear corsage for guests and give gifts to guests.
at 9: 3, the host arrived, familiarized himself with the speech of the celebration, and learned about the presence of the guests on that day.
at 1: , the host announced the start of the celebration and briefly explained the style and features of KTV.
at 1: 1, the general manager of Yuehao KTV made a speech.
at 1: 15, the host invited the distinguished guests to speak.
at 1: 2, the host invited the leaders of government functional departments to speak.
at 1: 25, the general manager of KTV gave a thank-you speech and announced that "KTV officially opened"!
the staff fired eight fireworks.
At the same time, melodious military music is floating.
at 1: 3, the host
invited guests and leaders to cut the ribbon and read out the list of people who cut the ribbon.
Miss Etiquette took the stage with a tray (with ribbon-cutting supplies inside) and waited for the leaders and guests to cut the ribbon.
the ribbon-cutting ceremony begins at 1: 35.
The military band accompanied the guests to add color to the ribbon-cutting.
The staff fired eight fireworks bombs, and colorful fireworks were in full bloom in the air, making the scene a sea of flowers.
The staff released helium balloons, and the opening activities reached a climax in a festive and auspicious atmosphere.
1: 4 female solo
1: 5 host tells the general situation and planning of Yuehao KTV.
Dance team performance at 1: 55
Live interactive game souvenirs at 11: 5 (several)
Male singer solo at 11: 2
At 11: 3, the host announced the successful conclusion of this activity. Opening ceremony activity planning scheme 2
1. Opening theme
The store is open!
second, the layout in the store
The layout in the store for the opening ceremony of the store mainly embodies two themes: one is to celebrate the opening and the other is to benefit consumers.
1. In-store pop and product display mainly highlight the festive atmosphere of opening.
3. Layout outside the store
1. Tri-colored balloon arches 2. Flower baskets and flowers 3. Placement of audio equipment 4. Salute
4. Activity arrangement
1. dm poster list giving: during the opening period, you will get one if you buy a dm poster with full RMB;
2. All goods displayed in our store will be discounted during the event.
5. Opening promotion
1. On, distribute it to the specific consumer groups and shops in the society and surrounding areas in the form of dm sheets, and use the advertising propaganda and crowd conformity psychology to publicize the opening mode of our store and the profit-making situation for consumers.
dm single distribution
*** count: person, dm single * * count: 3,
distribution time: year, month, day, morning
location 1:
location 2:
location 3:
location 4:
location 5:
location.
VI. Division of labor of practitioners
1. General manager at the event site:
2. Speaker:
3. Ribbon-cutting ceremony:
4. Camera and photography:
5. Sound engineer:
6. Welcome reception:
7. Power supply person in charge.
VII. Specific activity arrangement for opening
Opening date:
Venue:
Before 8:
The venue will be arranged, all personnel will be in place, the host will be familiar with the manuscript, the sound system will be adjusted and the festive music will be played
9: -9: 3
Miss Li will be put on the chest for the guests present.
1: 8-1: 1
The hostess and the ribbon-cutting guest () are in place, and the host and all the staff count down: the ribbon-cutting ceremony for the opening of the store is officially started at 1: 1. The salute sounded at the same time (the engineering department organized four people)
1: 1-1: 15
The guests unveiled and delivered speeches
1: 15-1: 25
The lion dance team invited guests to make the eye-catching contribution to the opening ceremony. 3
I. Establishment: public relations and protocol.
The reception of the celebration consists of young, capable, good figure and image, and strong oral expression and adaptability.
welcome and farewell of the guests (on-site reception or farewell of the ceremony)
guidance of the guests (leading the guests to the established place)
escort of the guests (elderly or very important guests)
hospitality of the guests (providing drinks and snacks for the guests)
2. Selection of the venue: the size of the venue
3. beautification of the environment. Bands and gongs and drums will play music or beat gongs and drums at that time
4. Sound preparation: microphones and sound transmission equipment, and the music to be played should be carefully screened.
V. Specific procedures
1. Preparation: Arrange the layout of the venue before eight o'clock, play relaxing music after the audio equipment is debugged, and lay a big red carpet on the ground; There is a registration office in the lobby to attend the celebration, with signature book, pen, brush, corsage and celebration program table;
2, 8: 3-9: 4, the concierge greets the guests on both sides of the gate; The general manager led the managers of all departments to greet the guests on both sides in the lobby; Lead the guests to the registration office to sign their names, arrange their seats and introduce the guests.
at 3 and 9:5, the guests attending the ceremony are invited to the stage
at 4 and 1:, the host announces the official start of the celebration, salutes, everyone stands up, plays the national anthem, and the hotel staff representatives take the stage to sing the songs of their own units (optional inspiring songs).
at 5: and 1: 2, the main person in charge introduced the main leaders and guests attending the celebration, announced the ceremony procedures, and delivered a speech: thanking the guests, introducing the reasons for the celebration, and focusing on the points that can be celebrated.
at 6 and 1:3, the chairman delivered a speech.
Invited guests to speak at 7 and 1:4: Attend leaders, cooperative units and community relations units. (It should be agreed in advance) It is not necessary to read out the important congratulatory messages and letters to the outside world one by one and publish their signature units or individuals.
at 8 and 1:55, the employee representatives delivered speeches.
at 9: and 11: , guests are invited to unveil the hotel, cut the ribbon, and set off firecrackers and colorful flowers.
at 1: and 11: 2, the guests visited the main business facilities.
at 11: and 11: 5, the general manager presided over the toast of the chairman and announced the opening of the banquet.
at 12: 1, the general manager led the manager to toast the guests.
at 13:3, the general manager led the manager to see off the guests in the lobby.
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