contrary/opposite

Converse, Chinese name converse, was founded in 1908. Converse has built a global canvas shoe kingdom, with the sales volume and color being the first. In the China market, there are five series of all-star Chuck Taylor (all-star classic canvas), Jack purcell (open smile), PRO STAR (star arrow), ONE STAR (Kimura series) and STAR 70 (with star parallel bars), with more than 50 colors, so that young people who are not bored can play with colors in high profile and go out in high spirits.

1908—— Like most brands, converse originated from the surname of the founder, Mr. Marquez M. Converse, while the All-Star was born in the initial product production of the Massachusetts factory, with 15 employees.

19 17- the first pair of converse all-star shoes came out. With its excellent characteristics, it has become one of the most famous sports shoes in history after years of continuous testing.

19 17- A young basketball player named Chuck Taylor joined the professional basketball league and chose sneakers made of converse all-star shoes. In 192 1, Chuck Taylor signed a contract with converse as a business representative and started the legendary cooperation between converse and Chuck Taylor.

1923- Chuck Taylor's signature was put on the ankle of sports shoes, which became one of the features of the product, and all-star became synonymous with basketball shoes.

1935, the famous Canadian badminton player Jack Purcell designed an innovative and durable Jack Purcell series for converse, which became another classic of converse.

1936- Chuck Taylor's signature became a part of Converse's trademark, which was closely related to Converse, and introduced the concept of people wearing sports shoes together in the sports field.

1936- converse all-star shoes became the special shoes designated by American Olympic basketball team.

194 1 year-converse also entered the production ranks of American munitions during World War II, and with the help of converse's professional technology, it produced a series of boots, hoods, baseboards and so on for special purposes.

1966- converse all-star first launched colored basketball shoes, breaking the single white color strategy in the past 60 years.

1982- Converse was listed on the Nasdaq Stock Exchange and became a listed company.

1985- converse all-star shoes are popular in Japan and have created outstanding achievements.

199 1 year-converse became the designated competition shoe in NBA.

1996- All-Star Game sold more than 700 million pairs worldwide.

2003-Nike buys converse for $305 million.

In 2008-the centenary birthday of Converse, the slogan "Welcome to Converse Century" was put forward.

Converse has a history of one hundred years. 1908, Mr. converse founded converse brand in America. The earliest pair of basketball shoes was created by converse in 19 17. All-star, a famous athlete, can sign contracts. 1923 converse became the spokesperson of basketball shoes all over the world.

At the beginning, converse mainly developed basketball shoes. In the past, people couldn't imagine that canvas shoes are basketball shoes now, because times have changed.

1936, converse's basketball shoes became the designated basketball shoes of the us team. Converse can be said to be a leader in the industry. 1982, converse is listed on Nasdaq, and the overall share price is ok. It was popularized in 1985 and achieved very brilliant results in Japan.

Now converse is the designated sneaker in NBA, and it has been evolving ever since. With the development of science and technology, basketball shoes are developing to high technology, and canvas shoes created in the past have also become a favorite brand of fashion people.

Consumers can feel that the brand has a classic and fashionable taste from the products, and converse brand is gradually realized on its own stage through its classic and fashionable taste as a kind of self-realization. In recent years, the concept of "being a star" has been introduced, which means that everyone is expected to show themselves on their own stage and realize themselves. This is the culture that converse has achieved in the past century.

Converse brand has a history of one hundred years in America. In the eyes of Americans, like McDonald's and Coca-Cola, it is a century-old brand.