What is the marketing plan of tourist hotels in the off-season?

The so-called off-season marketing plan of tourist hotels, in plain English, is how to increase income in the off-season. I think we can start with the following points.

First of all, the special spike

Through the official WeChat account, you can do special activity links and fission publicity, such as the special room 9.9 yuan, which can enjoy standard rooms or big bed rooms, and the number is limited. According to the number of your own rooms, you can use some special rooms to attract customers, thus playing a role in drainage. Eye-catching billboards were also set up at the entrance of the hotel to publicize and introduce scenic activities.

Second, online specials.

Promote through online platforms such as Meituan and Ctrip, accept customers, and give the platform several special rooms every day, killing seconds, first come first served.

Third, the team that undertakes the meeting.

Every year in the off-season, major companies will hold business meetings to contact, dock and grab customers to fill the blank market in the off-season.

Fourth, set up a sales team

In fact, the so-called sales department of many hotels is nominal. I think it is necessary for hotels to set up a professional sales team if they want to open the off-season market and increase their income. They should establish customer files, accumulate customers, make marketing plans and increase income.

Verb (abbreviation for verb) takes advantage of special festivals.

Use some special festivals to carry out targeted special activities, such as hotel celebrations, Father's Day, Mother's Day and so on. And provide hotel accommodation for parents, because many older parents have never stayed in a hotel. Based on filial piety, use these gimmicks to guide tourists.

To sum up, to increase off-season income, we must learn to make full use of existing resources to maximize their value.