Model project planning book for tourism website

website planning refers to analyzing the market before website construction, determining the purpose and function of the website, and planning the technology, content, cost, testing and maintenance in website construction as needed. Website planning plays a planning and guiding role in website construction, and plays a positioning role in website content and maintenance.

The website planning book should cover all aspects of website planning as much as possible, and the writing of website planning book should be scientific, earnest, detailed and realistic. The general website plan contains the following contents:

1. Market analysis before website construction

1. What is the market of related industries, what are the characteristics of the market, and whether the company can conduct business on the Internet.

2. Analysis of major competitors in the market, competitors' online access, website planning and functions.

3. Analysis of the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and what website capabilities can be built.

Second, the purpose and functional orientation of building a website

1. Why do you want to build a website? Is it to establish a corporate image, promote products, conduct e-commerce, or build an industry website? Is it the basic needs of enterprises or opening up markets?

2. Integrate the company resources and determine the website functions. According to the company's needs and plans, determine the functional types of websites: enterprise websites, application websites, commercial websites and e-commerce websites; Corporate websites are divided into corporate image, product promotion, online marketing, customer service, e-commerce and so on.

3. according to the functions of the website, determine the purpose and function that the website should achieve.

4. the construction of intranet and the expansibility of website.

Third, technical solutions for websites (of course, this should be discussed with professional website construction companies)

Determine technical solutions for websites according to their functions.

1. whether to build your own server or rent a virtual host.

2. Choose the operating system, whether to use windows or unix or linux. Analyze the input cost, function, development, stability and safety.

3. Self-help website building by template, website building package or personalized development.

4. website security measures, anti-hacking and anti-virus scheme (if virtual host is adopted, this item will be done by professional companies).

5. What kind of dynamic program and corresponding database should I choose? Such as asp, jsp, php; Database sql, access, oracle, etc.

iv. content and implementation of the website

1. determine the structure and navigation of the website according to the purpose of the website

a general enterprise website should include: company profile, enterprise trends, product introduction, customer service, contact information, online message and other basic contents. More content such as: FAQ, marketing network, recruiting talents, online forum, English version and so on.

2. Determine the website integration function according to the purpose and content of the website.

such as flash guide page, membership system, online shopping system, online payment, questionnaire survey system, online payment, information search query system, traffic statistics system, etc.

3. Determine the sub-column of each channel in the structural navigation of the website.

For example, the company profile can include: President's speech, development history, corporate culture, core advantages, production base, scientific research and development, partners, major customers, customer evaluation, etc. Customer service can include: service hotline, service tenet, service items, etc.

4. Determine how to realize the website content.

if the product center uses dynamic program database or static page; Whether the marketing network adopts list mode or map display.

V. Webpage Design

1. Webpage Design Art Design Requirements. Webpage Art Design should generally be consistent with the overall image of the enterprise. Attention should be paid to the application of colors, pictures and layout planning of web pages to maintain the overall consistency of web pages.

2. The geographical distribution, age class, network speed and reading habits of the main target audience should be considered in the adoption of new technologies.

3. Make a webpage revision plan, such as a large-scale revision within six months to one year.

VI. Cost Budget

1. The preliminary budget of the enterprise's site construction cost is generally determined according to the scale of the enterprise, the purpose of the site construction and the approval of the superior.

2. Professional website construction companies provide detailed functional descriptions and quotations, and enterprises conduct cost-effective research.

3. The price of the website ranges from several thousand yuan to several hundred thousand yuan. The cost of website construction is generally proportional to the functional requirements.

VII. Website maintenance

1. Maintenance of servers and related software and hardware, evaluation of possible problems and formulation of response time.

2, database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to.

3. Update and adjustment of contents.

4. Formulate relevant website maintenance regulations to institutionalize and standardize website maintenance.

5. Note: The maintenance of dynamic information is usually managed by enterprises by arranging corresponding personnel for online updating; Static information (that is, without the support of dynamic program database) can be maintained by professional companies.

VIII. Website testing

Before the website is published, it should be carefully tested to ensure normal browsing and use. Main test contents:

1. Whether there are errors in words and pictures.

2. Program and database testing.

3. Is there any error in the link?

IX. Website Release and Promotion

The above are the main contents of website planning, and the contents will be increased or decreased according to different needs and the purpose of website construction. At the beginning of building a website, careful planning must be carried out in order to achieve the expected purpose of building a website. Each of the above steps is very important for the construction of a website, and it must be meticulous, accurate and in place. Only when the preliminary work is done well can the later work be carried out smoothly. Tourism website project plan (I)

I. Description

Business entities will provide free information services to the general public (mainly college students and young people) and tourism-oriented services to self-help travelers, which are embodied in uchostelling ("University Hostel") website. U& C HOSTELLING is based in U&; c(univercITy& College), mainly reflected in "hostelling". With the birth and development of domestic university travel agencies and the rise of university tourism fever, how to develop the scattered university tourism supporting resources in an orderly and organized way, form a large-scale cross-regional tourism service system, and provide a wide range of transfer station services for the increasing number of university travel students is what many college students hope and many tourism enterprises are considering.

Although Hostelling International has entered China and achieved some success, its services are currently concentrated in the economically developed Pearl River Delta (Guangzhou, Nanhai, Zhuhai, Zhaoqing and Shenzhen), which is far from the current travel requirements of college students. In the vast tourist hotspots, services similar to youth hostels are quite lacking or even absent. Facing the huge tourist group of college students, there have been budding college students' tourist service intermediaries such as "college reception in tourist spots" in recent years, but their reputation has always been difficult to stabilize.

in view of the demand of a large number of college students tourists for "youth hostel" service in tourist areas, uchostelling website will, in the form of network, combine the establishment of travel agencies in colleges and universities all over China, carry out services such as receiving students from different places, local tour guides and accompanying peers on the Internet through cooperation and merger (corresponding tourism organizations have been established) and employing part-time jobs (corresponding systems have not yet been established), so as to establish a mobile youth hostel service system with colleges and universities as the main places.

2. Technology

1. Front-end:

A number of business contacts with experience in tourism development and personnel with experience in youth hotel business management, and the website has an experienced team of tourism information editing and editing.

(1) Booking system: to provide customers with online booking of air tickets and related services.

general class inquiry

air ticket forecast

order inquiry and modification

refund

ticket issuing/refund/order maintenance function.

(2) Hotel system: providing fast, convenient and reliable online services for customers who need to inquire and book hotels on the Internet.

customers log in to

hotel to inquire

hotel reservation

change reservation

cancel reservation

house maintenance

inventory warning

refund module

(3) travel route system: provide customers with fast, convenient and reliable online travel information service and online reservation.

customer login

information inquiry

line reservation

change reservation

cancel reservation

travel agency management and maintenance

(4) payment system: providing various online payment functions.

Third, visitors benefit

By visiting this website, surfers can see a wealth of tourist materials and tourist guides specially set for college students, and can contact various tourist assistance agencies, such as the way to reach the destination, the cost, the time, the foothold and the itinerary after arriving at the destination, etc. From college to college, they can not only enjoy the fun of traveling in different places, but also get a relatively reliable guarantee in terms of food, shelter and transportation, with both friendly care.

IV. Market Analysis

According to incomplete statistics, there are nearly 7 million netizens in China at present. With the growth of campus netizens who are mainly college students, the number of Internet users in China has increased dramatically.

since March of 2xx, under the upsurge of e-commerce, tourism websites, as ICP with clear mode, have been widely concerned for a time, and several major domestic tourism websites have taken actions one after another, most notably Huaxia Travel Network and TOM, the largest tourism websites in China. COM to reach the cooperation intention. Tourism websites take e-commerce as the main form because they do not involve distribution and payment problems, and have become a hot investment spot for a while.

However, whether it is Huaxia Travel Network, China Travel Information Network or Ctrip Travel Network, they all focus on the "tourism industry", focusing on traditional travel services such as plane booking and hotel room reservation, and they have never been featured in individual self-help travel and student backpacking, and the services they provide are not essential, which is manifested in only introducing relevant travel knowledge, routes and attractions provided by travel agencies, and details about individual travel. Ctrip. com, which sprang up at the end of last year, has some characteristics in personal self-help travel, but its positioning still bears the shadow of traditional self-help travel, and it does not fully take into account the tourism class of college students. Its Ctrip travel mode is still difficult for college students.

on the other hand, at present, many travel websites claim that online travel is cheap and comfortable, but people familiar with travel agency business know that it is difficult to reach the scale of travel team through online ticket purchase and reservation, that is, it is impossible to enjoy the discount obtained by travel agencies. At present, the scenery of online travel is just that websites sell advertisements at a reduced price, which is not a long-term survival method. According to a survey, among a large number of individual travelers in the whole tourism market, more than 9% did not travel through travel agencies, and the surfers in this group of individual travelers are the real target customers for tourism websites at present. In a sense, traditional travel agencies and travel websites have not confronted each other in the final analysis. At present, the mainstream development of domestic tourism websites is only the structural adjustment of travel agencies, which has nothing to do with the development of tourism websites. Online tourism must go out of its own direction according to its own characteristics and do some services that can be easily realized through the Internet.

On the other hand, with the double improvement of people's living standard and knowledge level, the requirements for travel are becoming more and more demanding. The traditional "cramming" group tour has lost its appeal to many outbound travelers. Among young people, independent and free self-help travel is increasingly recognized, but a serious problem is that in the face of the rapidly developing self-help tour (backpackers) group, the domestic social supporting facilities can't keep up with the demand, resulting in many post-trips. Uchostelling (University Hostelling) is to establish the supporting service of "Youth Hostel" in the qualified university area in China through the network. At present, in many tourist areas of China outside Guangdong, there are no organizations named after youth hotels directly, but similar hotels serving backpackers have appeared, which all reflect the actual needs of the market. For example, Dali in Yunnan and Guilin in Guangxi have supporting accommodation hotels serving self-help travelers, and the old Richard Hotel on the Huangpu River in Shanghai is close to the standards of youth hotels, but they lack certain systematic coordination and their focusing effect in tourism has not been fully exerted.

In late March this year, representatives from 12 cities in China, under the organization of Guangdong Youth Hostel Association, discussed the promotion plan of international youth hostels in China. It is said that a number of youth hostels will open in different cities across the country in a few years. A new tourism pattern is emerging, and China is fully prepared for the new tourism spirit in the future. Tourism website project plan (2)

business model

1. Information content

In the United States, no matter what type of tourism website, its information content generally involves the following aspects:

information about scenic spots, restaurants, tourist routes and so on.

tourism knowledge, tourism precautions, tourism news, currency exchange, weather, environment, humanities and other information of tourist destinations, and tourism impressions, etc.

information about tourism-related products and services, as well as various preferential policies and discounts.

retrieval and reservation of aviation, hotels and car rental services.

2. service functions

from the service functions, the service functions of different travel websites include:

collection, dissemination and exchange of tourism information.

retrieval and navigation of tourism information.

online sales of tourism products and services, including ticketing, hotels, restaurants, automobiles, tour groups, etc.

personalized customization service, which has become an essential function of travel websites, especially online booking service websites. Websites such as expedis, previewtravel and travelocity all have this function. At present, the specific practices of various websites are similar. Usually, visitors define an account (user name and password), then log in, and then the website will provide some functional options similar to the following:

Basic customer information, such as name, phone number, e-mail, address, passport/visa information, etc.

credit card