What's the difference between Atour and Atour S?

The main differences between Atour S and Atour are: different product positioning, different positioning, different benefit output and different restaurant area.

Atour takes the theme of reading and photography as the breakthrough point. After 1970s, 1980s and 1990s, customer orientation emphasized the quiet cultural atmosphere and did not necessarily hold reading and photography sharing activities. The customer group of Atour S Hotel is defined as the post-80s and post-90s youth who have certain spending power. This group prefers things with individuality and design sense.

Atour is mainly the core business circle of first-tier to fourth-tier cities; Atour S Hotel is mainly the core business circle of first-tier cities and provincial capitals, while Atour Biado S Hotel is more expensive. Atour's restaurant is 200 square meters, mainly serving hotel guests; Together with the 1 floor, we don't set up a separate Atour S hotel, but introduce hand-brewed coffee, beer and other drinks, which not only serves hotel guests, but also sells them to the outside world, increasing revenue.

Atour's peace of mind plan:

Atour Group upgraded the "Peace of Mind Plan" to 475 stores nationwide, providing all-round peace of mind services from check-in to check-out around 24 contacts. Anxin project has been promoted in Yaduo stores for nearly two years, and more than 70% hotels have passed Anxin certification.

Anxin project mainly provides the basic guarantee of peace of mind on consumer goods: disposable Anxin cup, disposable rag, bathrobe sealed bag packaging, alcohol cotton tablets, one-for-one replacement of guest articles, tableware disinfection and so on. More importantly, the stores joining the peace of mind project need to create a post of "conscience ambassador", and there will be someone who will be responsible for the cleaning and disinfection of the items that guests are most concerned about, such as tea cups and water cups.