Basic knowledge of hotel management: the basic characteristics of hotel products

Basic knowledge of hotel management: the basic characteristics of hotel products

The characteristics of hotel products require employees to have high service skills and enthusiastic service attitude in order to continuously improve service quality and cultivate loyal customers. Below I have sorted out the basic features of hotel products for you, hoping to help you.

invisible

Service is intangible, and there is no specific scale to measure the quality of service. Customer's satisfaction with products mainly comes from feelings, which is related to customer's experience, educational process and values, so it has great personal subjectivity.

(b) immediacy or synchronism of production and consumption

The production of hotel products (providing services) is carried out regularly according to the immediate needs of customers, that is, all kinds of hotel services are carried out at the same time as the consumption of guests, usually at the same time as the service, and the consumption is also ended at the same time as the service ends.

(3) Non-storability

Hotel facilities, space and environment can not be stored, transported, rooms, dishes, etc. If they can't be sold for a certain period of time, their value will disappear at any time. If the guest room is empty, its value on that night does not exist.

(d) variability of product quality

The quality of products is greatly influenced by human factors, so it is difficult to keep consistency. On the one hand, because the object of service is people, they have different hobbies, customs and habits, and have different motives and needs; On the other hand, people who provide services are influenced by knowledge, personality and mood when providing services. These effects have great variability on product quality.

(5) Seasonal

The sales of hotel products are greatly influenced by seasons. Tourism in a region is divided into off-season and peak season, which change periodically. Seasonal changes directly affect people's tourism activities and the sales of hotel products.

(6) The influence of hotel social image on hotel customers.

Because hotel products are different from other products, hotel customers often consider and compare the social image and reputation of hotels, especially the choice of hotel software.

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