What are fast moving consumer goods?

What are the fast moving consumer goods? The more detailed the better

1. Personal care products industry, consisting of oral care products, hair care products, personal cleaning products, cosmetics, paper towels, and shoe care

2. The home care products industry consists of fabric cleaning products, mainly laundry soaps and synthetic detergents, as well as dishware cleaners, floor cleaners, cleaning products, etc. It is composed of household cleaners, mainly toilet detergents, air fresheners, insecticides, mosquito repellents and polishes;

3. Brand package-based food and beverage industry, consisting of health drinks, soft drinks, It is composed of industries such as baked goods, chocolate, ice cream, coffee, processed meat, vegetable and fruit products, dairy products, bottled water, and branded rice noodles and sugar;

4. Tobacco and alcohol industry.

What is the fast moving consumer goods industry?

Fast Moving Consumer Goods Industry Overview Fast Moving Consumer Goods (FMCG) is a product with fierce competition in our current market, such as liquor, milk, wine, edible oil, cigarettes, instant noodles, beverages, packaged water, biscuits, etc. For many people, compared to durable consumer goods, real estate and health care market products, FMCG is a unique, relatively complete and characteristic field. Its marketing, its channels, its advertising and public relations all present different aspects. feature. It is not only the sum of a category of products, but also the sum of a marketing and communication method. FMCG is the abbreviation of Fast Moving Consumer Goods, which refers to consumer goods that have a short service life and are consumed quickly. A new name is PMCG (PackagedMassConsumptionGoods), which puts more emphasis on the impact of packaging, branding and popularity on this category. The most easily understood definitions include packaged food, personal hygiene products, tobacco and alcohol and beverages. They are called fast because they are first and foremost daily necessities. They rely on consumers' high-frequency and repeated use and consumption and the realization of profits and value through large-scale market volume. Fast-moving consumer goods have their own unique attributes: ① The product turnover cycle is short; ② The access to the market is short and wide; ③ The market is vivid, and outdoor billboards are set up in areas with large flow of people and high grades to advertise product images, and on-site advertising is carried out in stores Activities such as demonstrations, promotions, discount sales, etc.; ④ It is generally a sales organization form of branch or agent system, with warehouses set up in the areas under the jurisdiction of the branch; ⑤ The focus of after-sales service is mainly reflected in the rapid feedback and effective handling of customer complaints. Compared with other types of consumer goods, the purchasing decisions and purchasing processes of fast-moving consumer goods are significantly different. Fast-moving consumer goods are impulse purchase products. Impromptu purchasing decisions are not sensitive to the suggestions of many people around them. They depend on personal preferences. There is no need to compare similar products. The appearance/packaging, advertising promotions, prices, points of sale, etc. of the product have an impact on sales. plays an important role. Therefore, fast moving consumer goods have three basic characteristics, namely: ① Convenience: consumers can habitually buy nearby ② Visual products: consumers are easily affected by the atmosphere of the store when purchasing ③ Brand loyalty is not high: consumers are very It is easy to switch between different brands among similar products. These characteristics determine consumers’ purchasing habits for fast moving consumer goods: simple, fast, impulsive, and emotional. ●Big market potential and fierce competition In China, there is huge development potential in the fast-moving consumer goods market. This type of product industry has low entry barriers, low costs, and fast capital recovery. Therefore, the products on the market are like crucian carp crossing the river, and each has a certain market share. ●It has become an inevitable trend for product concept to enhance the brand. Brand awareness is a very important factor for sales. For durable consumer goods, consumers are not very sensitive to fast-moving consumer goods, products are highly replaceable, and product quality is easy to be directly felt and judged by sellers, and it is decisive for consumers' secondary purchasing behavior and loyalty. influence. For example, in the purchase of shampoo, consumers often purchase and use different products and brands at the same time, becoming more and more fond of the new and hating the old, and becoming more and more elusive in subtleties.

Fast moving consumer goods are not like IT or electronic products that can be constantly upgraded to new technologies, add new functions, and provide real changes. In terms of products, they often lack essential product changes. Therefore, the lasting power of a brand is actually characterized by the continuous introduction of new ideas. In short, fast moving consumer goods is the beginning of modern marketing theory. It is a classic chapter that shows the most powerful skills in marketing management and communication. To summarize the industry in one formula,

What is Fast Moving Consumer Goods?

If you don’t understand this, I’m afraid your work will be in vain. As the name suggests, the main body of fast moving consumer goods is both "fast" and "consumption". For enterprises, these two points are what they are most concerned about. Let’s talk about “consumption” first. In marketing, we have a very core point of view, which is "satisfying needs and creating needs." Its target is consumers. It can be seen that consumers are in the driver's seat, and the work we do is also explained. So everything we do is to meet the needs of consumers or to create products that meet the needs of consumers. Coca-Cola has a very famous three sentences that have always been regarded as a classic summary: "It's good to buy, it's affordable, it's affordable." Among them, "It's good to buy, it's affordable, it's affordable" both emphasize the consumer's perspective. So this is the starting point for us to consider and solve problems when we start working in this industry. Some time ago, I read Kenichi Omae's work and defined it as "maximizing customer interests." It is also a similar statement to this one. It can be seen that there is a solid theoretical basis for taking this as a core issue. In the work we are currently engaged in, we also need to take this as the starting premise. As long as you do this, you can quickly find the problem. Finding the problem basically means that you are about to find the direction. As long as we list the consumer-level problems and solve them one by one, it means the beginning of progress. Let’s talk about “fast”. Of course, you have to be fast to compete, and being one step ahead is the magic weapon. For fast-moving consumer goods, it is even more important to be fast, and the "available" in Coca-Cola is also a reflection of this point of view. No matter how good the product is, if it cannot meet consumers, in an industry with serious homogeneity, replacement is an inevitable choice for consumers. Professionally speaking, it is the distribution rate, so how can we improve the distribution rate? This has to mention channels. It can be said that channels are the basis for rapid distribution of goods. If the channel problem cannot be solved, it is impossible to solve the market distribution problem. The strength of the channel determines the efficiency and effect of distribution. Even if you are eager for quick success and instant benefits and consider the temporary results of the distribution rate, but the supporting supplies are not enough, it is like the waves crashing on the shore, coming and going in a hurry, leaving nothing behind, so basically what we have to do is to be a good farmer. Plant trees properly first, as the saying goes, "Trees take ten years." The growth pattern of a tree is like this: saplings are planted, fertilized and watered, and they gradually grow. After they grow thick enough to take root, they begin to grow paper strips and leaves. When a certain period of time is reached and the branches have enough support, they begin to bloom and bear fruit. . Everything follows this pattern and requires time to cultivate. Who among us has ever seen a fruit tree bear fruit within one year? Not even branches. So the basic thing is to establish roots and cultivate branches. And as long as the fruit is not planted, the tree will not be protected. The result is still to get fruit, keep planting and cutting down trees. Still can't eat the fruit. Working in vain and doing some useless work. So, the same goes for business operations. What determines success or failure is time and direction. It depends on whether you can stay calm. All effects have causes. "Things that seem unrelated are actually related"

What are fast-moving consumer goods? What are consumer durables?

Fast Moving Consumer Goods (FMCG) refers to products that consumers consume quickly and need to be purchased repeatedly. Typical fast moving consumer goods include daily chemical products, food and beverages, tobacco, etc.; in medicines Over-the-counter (OTC) drugs often fall into this category as well.

In some cases, fast moving consumer goods are also called "Packaged Consumer Goods". As the name suggests, products are packaged into individual small units for sale.

Corresponding to the concept of fast-moving consumer goods is "Durable Consumer Goods", which usually have a long life cycle and require a large one-time investment, including (but not limited to) household appliances, furniture, cars, etc. .

Fast-moving consumer goods and durable consumer goods all belong to the category of "consumer goods". In addition to this category, it also includes industrial products, service industries, etc.

What is the fast moving consumer goods industry?

Overview of the Fast Moving Consumer Goods Industry

Fast Moving Consumer Goods (FMCG) is a highly competitive product in our current market, such as liquor, milk, wine, edible oil, cigarettes, instant noodles, beverages, Packaging water, biscuits, etc. For many people, compared to durable consumer goods, real estate and health care market products, FMCG is a unique, relatively complete and characteristic field. Its marketing, its channels, its advertising and public relations all present different feature. It is not only the sum of a category of products, but also the sum of a marketing and communication method.

●What is FMCG?

FMCG is the abbreviation of Fast Moving Consumer Goods, which refers to consumer goods that have a short service life and are consumed quickly. A new name is PMCG (Packaged Mass Consumption Goods), which puts more emphasis on the impact of packaging, branding and popularity on this category. The most easily understood definitions include packaged food, personal hygiene products, tobacco and alcohol and beverages. They are called fast because they are first and foremost daily necessities. They rely on consumers' high-frequency and repeated use and consumption and the realization of profits and value through large-scale market volume.

Fast moving consumer goods have its unique attributes:

① Short product turnover cycle;

② Short and wide access to the market;

③ To make the market more lively, set up outdoor billboards in areas with large traffic and high quality to advertise product images, and conduct on-site demonstrations, promotions, discount sales and other activities in stores;

④ Generally, branches or The sales organization form of the agent system is to set up warehouses in the areas under the jurisdiction of the branch;

⑤ The focus of after-sales service is mainly reflected in the rapid feedback and effective handling of customer complaints.

Compared with other types of consumer goods, there are obvious differences in the purchase decision-making and purchasing process of fast-moving consumer goods. Fast-moving consumer goods are impulse purchases. Impromptu purchase decisions are not sensitive to the suggestions of many people around them. They depend on personal preferences. There is no need to compare similar products. The appearance/packaging, advertising promotions, prices, points of sale, etc. of the product have an important impact on sales. plays an important role. Therefore, fast moving consumer goods have three basic characteristics, namely:

① Convenience: consumers can habitually buy nearby

② Visual products: consumers are easily influenced when purchasing The influence of store atmosphere

③ Brand loyalty is not high: consumers can easily switch to different brands among similar products

These characteristics determine the purchasing habits of consumers towards fast moving consumer goods. : Simple, quick, impulsive, emotional.

●Great market potential and fierce competition

In China, there is huge development potential in the fast-moving consumer goods market. This type of product industry has low entry barriers, low costs, and fast capital recovery. Therefore, the products on the market are like crucian carp crossing the river, and each has occupied a certain market share.

● It has become an inevitable trend for product concepts to enhance the brand

Brand awareness is a very important factor for sales. For durable consumer goods, consumers are not very sensitive to fast-moving consumer goods, products are highly replaceable, and product quality is easy to be directly felt and judged by sellers, and it is decisive for consumers' secondary purchasing behavior and loyalty. influence.

For example, in the purchase of shampoo, consumers often purchase and use different products and brands at the same time, becoming more and more fond of the new and hating the old, and becoming more and more elusive in subtleties. Fast moving consumer goods are not like IT or electronic products that can be constantly upgraded to new technologies, add new functions, and provide real changes. In terms of products, they often lack essential product changes. Therefore, the lasting power of a brand is actually characterized by the continuous introduction of new ideas. In short, fast moving consumer goods is the beginning of modern marketing theory. It is a classic chapter that shows the most powerful skills in marketing management and communication. Use a formula to summarize the industry, namely

Fast Moving Consumer Goods = Basic industry principles, more detailed attention, innovative product concepts, necessary advertising investment, long-term brand maintenance

Fast Moving Consumer Goods Index What are those?

Fast-moving consumer goods (food/beverages/tobacco/cosmetics/detergents)

Fast-moving consumer goods refer to those products that have a short service life, are consumed quickly, and consumers need to buy them repeatedly , involving food, beverages, cosmetics, detergents, batteries, toilet paper and other industries. Typical fast-moving consumer goods include daily chemical products, food and beverages, tobacco, etc.; over-the-counter drugs (OTC) in pharmaceuticals can usually also be classified into this category. The breadth of fast-moving consumer goods customer base is unmatched by other industries. Differences in customer distribution and consumption habits result in complex and diverse value transfer systems. Its distribution management is of unique importance in the Chinese market. For a long period of time, the selection of channel models and the timely adjustment of the efficiency and effectiveness of distribution management have been the keys to the success of fast moving consumer goods sales. Looking at well-known companies in the industry, such as Procter & Gamble, Unilever, Colgate, Wahaha and Master Kong, the systematic, professional and refined distribution management is a very important factor for these companies to achieve great success in the market. Specific performance Very high and stable market coverage supported by an efficient distribution management system.

What are fast moving consumer goods? 20 points

Fast moving consumer goods, relative to consumer goods and durable consumer goods.

For example, napkins, disposable chopsticks...and so on.

If you want a comprehensive list of fast moving consumer goods and daily necessities, don’t wait, it’s all. Thank you 70 points

This is the only part of China's economy that is relatively prosperous at present. Catering, entertainment, hotels and other industries all belong to this. The economy is full of waste, and most of this is no exception. Do you think we have browsed the same articles?

You have also read below, but what do you need the encyclopedia for?

Fast Moving Consumer Goods (FMCG) refers to consumer goods that have a short service life and are consumed quickly. A new name is PMCG (Packaged Mass Consumption Goods). As the name suggests, products are packaged into individual small units for sale, with more emphasis on the impact of packaging, branding and popularity on this category.

1. The personal care products industry consists of oral care products, hair care products, personal cleaning products, cosmetics, paper towels, shoe care products and shaving products;

2 , home care products industry, consisting of fabric cleaning products mainly laundry soaps and synthetic detergents, as well as dishware cleaners, floor cleaners, toilet cleaners, air fresheners, insecticides, mosquito repellents and polishes

3. Brand packaged food and beverage industry, consisting of health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, processed meat, vegetable and fruit products, dairy products, Bottled water and branded rice, flour and sugar industries are composed of these industries;

4. Tobacco and alcohol industry.

Daily necessities refer to items needed in daily life. Such as towels, soap, thermos bottle, new sun toothbrush.

Daily necessities, also known as daily necessities, are items that ordinary people use daily. Daily necessities include household items, household food, household appliances and household appliances.

According to the frequency or scope of use of the products, they are divided into:

Daily necessities, or daily necessities and luxury goods are divided according to their uses:

Toiletries and household products Cooking supplies are classified according to kitchen and bathroom supplies, decorative supplies, cosmetics, bedding products

Many daily necessities brands are best-selling in China, including Procter & Gamble, Unilever, Silk & Baby, which are "two treasures and one combination", and more There are Mingchen, New Sun, Oni, Aoxue, Junlan

Daily necessities, washing things, such as toothpaste, toothbrush, facial cleanser, shampoo. If you are a boy, you can bring some big treasures in winter. Towels, slippers, a change of underwear, you can also bring cigarettes, a lighter and some food (such as biscuits, puffed food, jelly, nut shells, nuts, chocolate, tonics, tea)

, bedding: pillows, pillowcases, pillow covers (this actually refers to a three-piece pillow set), sheets, quilt covers, in daily life (this should be divided into summer and winter, winter. Catering supplies: cups or Thermos cup (necessary), hot water lunch box, spoon, chopsticks, dish soap

Medicines: Golden Throat, White Flower Oil, Huoluo Oil, Shuangfeiren, Red (Blue) Potion, Vitamin ABCDE. , Baijiahei, Day and Night Baifu Ning, Yinqiao Tablets, Huanglian Supernatant Tablets, Spiramycin, Dacnin, Piyanping, Zhengchang Pills, Bondi Band-Aid, Yunnan Baiyao, Huoxiang Zhengqi Pills, Cooling Oil, Fengyoujing, Shedanchuan Beimo, soothing and brain-boosting liquid, toothache medicine, Jiangzhong Jianweixiaoshi tablets, watermelon cream spray, Xia Sangju, Sanjiu granules (it is possible to use it here, bring it if necessary. Daily tools: scissors, hangers and clips, alarm clock ( Mobile phone replacement), glasses, mobile phone and rechargeable battery charger, umbrella, finger clip scissors, ear pick, several adhesive hooks, locks, rags, skin care products, paper towels, small mirror, fruit knife, mosquito coils, toilet water, a pair of Face mask, fan, water pillow.

Clothing: your favorite clothes, T-shirts or short-sleeved clothes, jeans, casual pants, shorts, etc. in summer, coats, jackets, sweaters, thick pants in winter. , scarves, etc. Pajamas, sportswear, underwear, and autumn clothes are basically all needed every year. A few pairs of socks, pajamas, and two or three pairs of shoes. I hope this will be helpful to you

Which goods are fast-moving consumer goods?

Fast-moving consumer goods refer to those consumer goods that have a short service life and are consumed quickly. The impact of packaging, branding and popularity on this category is the easiest to understand. Its definition includes packaged food, personal hygiene products, tobacco and alcohol and beverages. They are called fast because they are first and foremost daily necessities, and they rely on high-frequency and repeated use and consumption by consumers. to obtain profits and realize value by increasing the market volume. Fast-moving consumer goods have its unique attributes: ① Short product turnover cycle; ② Short and wide access to the market; ③ The market is vivid, and outdoor stores are set up in areas with large flow of people and high grades. Billboards are used to advertise product images, and on-site demonstrations, promotions, discount sales and other activities are carried out in stores; ④ It is generally a sales organization form of a branch or agent system, with a warehouse set up in the area under the jurisdiction of the branch; ⑤ The focus of after-sales service is mainly reflected Prompt feedback and effective handling of customer complaints. Compared with other types of consumer goods, the purchasing decisions and purchasing processes of fast-moving consumer goods are significantly different. Fast-moving consumer goods are impulse purchase products. Impromptu purchasing decisions are not sensitive to the suggestions of many people around them. They depend on personal preferences. There is no need to compare similar products. The appearance/packaging, advertising promotions, prices, points of sale, etc. of the product have an impact on sales. plays an important role. Therefore, fast moving consumer goods have three basic characteristics, namely: ① Convenience: consumers can habitually buy nearby ② Visual products: consumers are easily affected by the atmosphere of the store when purchasing ③ Low brand loyalty: consumers are very It is easy to switch between different brands among similar products. These characteristics determine consumers’ purchasing habits for fast moving consumer goods: simple, fast, impulsive, and emotional.

The fast moving consumer goods industry is mainly divided into four sub-sectors: 1. The personal care products industry, which consists of oral care products, hair care products, personal cleaning products, cosmetics, paper towels, shoe care products and shaving products; 2. The household products industry The care products industry consists of fabric cleaning products, mainly laundry soaps and synthetic detergents, as well as dishware cleaners, floor cleaners, toilet cleaners, air fresheners, insecticides, mosquito repellents and polishes. It mainly consists of household cleaners and other industries; 3. It is the branded packaged food and beverage industry, which consists of health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, meat, vegetable and fruit processed products, dairy products, bottled water and branded rice noodles and sugar industries. Composition; Fourth, it is the tobacco and alcohol industry. How to spend this helpless time in life? Haha, just sit on the bench! ! ! Enrich yourself with knowledge. When classifying advertisements, it is best to make broad divisions based on the age levels of the target consumer groups (baby consumer goods, juvenile consumer goods, youth consumer goods, male consumer goods, middle-aged and elderly consumer goods), and then divide different categories of advertisements under the groups. Because these groups are all sexual. So why are they divided according to the type of goods and consumer groups? The following division should be the most reasonable. . . It’s not quite right, because the type of the same consumer product is the same, so their appeal points are often unique. Let's look at it again. Now we are dividing the advertisements according to consumer groups, and we will look at it later.