Tickets starting at 20 thousand yuan are hard to find. Domestic high-end trains are on fire again, and the cost of car body transformation is 30 million.

Affected by the epidemic in the past two years, the tourism industry has suffered great losses. However, under the government's strong preventive policy, the domestic epidemic situation has been effectively controlled, and production activities in all walks of life are recovering in an orderly manner. People's tourism demand has been awakened again, and tourism has naturally gained the opportunity to recover.

At the same time, there are domestic high-end train tours. Although the fare starts at 20 thousand, it is still hard to find a ticket. But little known is that the cost of body modification is as high as 30 million, and the high fare is understandable.

How about the sales of such luxurious tickets?

Even if people travel by plane, the relatively expensive air tickets in people's mouths are only about 1000 yuan on holidays. Trains with a fare of more than ten yuan to several hundred yuan are the main choice for ordinary people to consider the cost performance. But what is surprising this time is that there are two special tourist trains in China, and the fare starts directly from 20 thousand yuan!

Looking at the market, this price can be said to be more expensive than the business class fare on some planes, which is completely inconsistent with the "cost-effective" train ticket pricing route in the eyes of the public. So what is the capital of this tourist car, and what is the strength to sell it at such an expensive price? Is it deliberately creating "high-priced gimmicks" and deliberately speculating?

It is understood that these two tourist trains are the New Oriental Express from Urumqi to Turpan and the Hulunbeier from Hulunbeier to Harbin. From train modification to operating costs, the investment is quite huge! Let's learn about the configuration on this train first.

There are double beds similar to star hotels, desks for office use, wardrobes for clothes, dining chairs, KTV entertainment facilities and bar equipment, and even separate bathrooms, showers and safes. It can be said that its configuration is completely comparable to that of high-grade residential buildings. It is worth noting that these devices are specially built for trains, and the cost is naturally not low.

In addition, we should know that the renovation cost of high-end trains is also very expensive. Take the New Oriental Express as an example, the renovation of the 13 car on it cost more than 30 million yuan. Coupled with the remuneration of operators, the cost of the whole vehicle is high, which is difficult to compare with other ordinary trains. According to this input cost, it is understandable to sell more than 20 thousand tickets.

So is such a train ticket really bought?

Although the tickets for two high-end tourist trains are expensive, the sales volume is very good, and the more expensive the tickets are, the more popular they are, and there is a situation that "one ticket is hard to find". Can it be said that people now have money to spend at will, that is, starting with 10 thousand yuan? In fact, from the market feedback, there are some special reasons for this trend of grabbing tickets.

You know, the fares of these two high-end trains, even at the low end, start at 20 thousand yuan. Therefore, the customers that can be attracted are basically "not bad money". Furthermore, although tickets are graded, the price difference between high and low grades is around 2000 to 3000 yuan.

Take Hulunbeier as an example, the price of the high-grade Zijin mansion is 26,999 yuan/person, while the price of the slightly lower-grade Platinum mansion is 23,999 yuan/person. For customers, the price difference is not too expensive, and the most expensive is completely acceptable in terms of their own economic strength. So in order to have a better travel experience, I am naturally more willing to spend a little more money to buy a more upscale air ticket.

With the precedent of these two kinds of high-end trains, will high-end tourist trains become a trend in the future?

Faced with the "one ticket is hard to find" of high-end trains, some people in the market will inevitably think, will high-end tourist trains be the trend of tourism development in the future? Before answering this question, we must first have a certain judgment on the current tourism market.

Compared with the previous two years, tourism does show signs of improvement. The report released by china tourism academy shows that, overall, the domestic tourism market and the outbound tourism market will grow steadily in 2022.

But this does not mean that the whole tourism industry has fully recovered. At present, a serious problem is that the threat of epidemic has not been completely ruled out, and people's travel in different places still needs to be controlled. In addition, the resumption of work and production is still in progress, the economic market recovery is not fast, and the people's money bags are always tight.

Therefore, in the case of slow industry and economic recovery, in the short term, high-end tourist trains cannot become a trend and remain the choice of a few people. Ordinary high-speed rail is still the main mode of transportation chosen by most people.

Speaking of which, are you willing to spend money to experience high-end tourist trains?

In view of the development of science and technology and the welfare of market-oriented operation, the fare of "land, sea and air" can be said to be almost civilian. With the development of economy, more and more people's pockets are bulging, which of course promotes the birth of a higher-grade tourism consumption model. These are all understandable. After all, it is also the purpose of economic development for people to improve their consumption level, isn't it?

What do you think of such a high-end train? Will you choose cycling?