"Inventory" of the cultural tourism industry in the first quarter of 2022: Guangxi cultural tourism market faces another cold winter

At the beginning of the new year, the early spring is cold. The domestic epidemic has swept across the country again. From the border town of Dongxing City to the international city of Shanghai, all parts of the country are shrouded in the haze of the epidemic. Local governments have urgently launched plans to suspend businesses, schools, entertainment venues, etc. At the same time, Strictly implement the "circuit breaker" mechanism for the management of cross-provincial tourism business activities, strictly control the size of tourism teams, and suspend the operation of special tourism trains.

The tourism industry, which has been hit hard by the epidemic, has struggled to recover during the epidemic. Now that it is tightened again, can the tourism industry still recover?

Lundao.com industry reporters will briefly sort out the policies, events, data, and companies of Guangxi’s cultural tourism industry in the first quarter of 2022 to see how the Guangxi tourism market will perform under the haze of the spread of the epidemic. dynamics and trends?

Produced by | Lundao.com Content Center

During the 14th Five-Year Plan period, Guangxi will strive to achieve the national all-region tourism level in more than one-third of the counties and cities in the region in terms of overall cultural and tourism planning. Demonstration area acceptance standards, and strive to reach more than 70 in the number of famous tourist counties and tourism areas in the whole region; at the same time, vigorously develop rural tourism, launch the creation of key village and town brands for cultural tourism and rural revitalization in Guangxi, and strive to add four-star or above rural tourism There are more than 30 district (farmhouses), more than 20 leisure agriculture and rural tourism demonstration sites, and more than 10 national rural tourism key villages and towns.

In terms of local policies, Liuzhou City will accelerate the construction of the China-ASEAN Health and Cultural Tourism Equipment Industrial Park based on local resource characteristics; innovate the "cultural tourism industry" integrated development mechanism and create the Liuzhou Snail Noodle Festival Cultural brand activities and cultural tourism experience routes will create a number of classic red tourism scenic spots to boost the development of local industrial economy.

(1) Guangxi

(2) Others

During the first quarter, in order to effectively restore the cultural tourism market in Guangxi, the relevant departments of Guangxi formulated a plan to achieve tourism The total consumption target is 200 billion yuan, and many measures have been taken, including that during the Spring Festival and New Year's Day, Guangxi's tourism market will focus on "locals travel local" peripheral travel and self-driving travel. Focusing on themes such as rural leisure, cultural experience, and red education, a number of niche tourism routes were launched; combined with local characteristic resources, the Guangxi Red Culture Tourism Association was established to promote the development of red tourism.

It is also determined that during the 14th Five-Year Plan period, policy support will be increased to support cultural and tourism enterprises in using capital market listings for financing, refinancing, mergers and acquisitions, and to expand the scale of corporate bond financing in terms of investment and financing services. . Encourage all types of qualified investors to initiate and establish various private equity investment funds in Guangxi in a market-oriented manner to invest in various enterprises in Guangxi's cultural and tourism-related industries.

At the same time, at the local level, relevant government departments have combined with local high-quality tourism resources to vigorously promote the development of local characteristic tourism industry. Among them, Nanning City, relying on its status as the capital of Guangxi and the bridgehead of ASEAN, proposed to accelerate the construction of an international tourism consumption center city, further establish Nanning’s cultural tourism brand, enhance the comprehensive competitiveness of Nanning’s cultural tourism, and enhance the international influence of Nanning’s cultural tourism.

Liuzhou will give full play to the advantages of the snail noodle Internet celebrity brand, and will build a snail noodle agricultural leisure tourism area and establish the core area of ??the Liuzhou snail noodle raw material agricultural modernization demonstration zone. The total investment of the project is about 300 million yuan, creating a collection of Liuzhou It is a modern characteristic agricultural base that integrates modern production and processing of snail noodle raw materials, e-commerce logistics, agricultural leisure tourism and research.

1. The cultural tourism market situation in various provinces and municipalities across the country during the 2022 New Year's Day holiday

2. Main indicator data of Guangxi's tourism industry in the first quarter

During this quarter, 2022 During the New Year's Day holiday, the first short holiday of the year, Jiangsu, Guangdong and Henan each received more than 10 million tourists. Seven provinces including Jiangsu, Shanghai, Guangdong, Liaoning, Guangxi, Guizhou, and Henan have tourism revenue exceeding 4 billion yuan, while only Jiangsu and Shanghai have tourism revenue exceeding the 10 billion mark. Among them, Jiangsu temporarily leads the tourist reception list and tourism revenue list of all provinces in the country with 13.4166 million visitors and 15.437 billion yuan respectively.

It is worth mentioning that under the normalization of epidemic prevention and control, the number of tourists and tourism revenue during the New Year's Day holiday in many provinces this year have declined to varying degrees. For example, tourist reception in Chongqing, Jiangsu, Guangxi and other places has dropped by more than 15%; tourism revenue in provinces such as Guangdong, Jiangsu and Guangxi has also declined slightly year-on-year. In contrast, the data growth rate of Beijing's cultural tourism market during the New Year's Day holiday was outstanding. The number of tourists received increased by 72.4% year-on-year, and tourism revenue doubled.

In order to effectively promote consumption in the cultural tourism market, relevant organizations in various places have launched preferential activities. Among them, since the beginning of winter, cultural tourism enterprises across Guangxi have introduced preferential measures for tourists from inside and outside the region, and carried out rich and colorful tourism culture Activities attract tourists. For example, the Hechihuanjiangmulun Karst Ecological Tourism Scenic Spot and the Nandan Goyasi Valley Scenic Spot have launched free ticket promotions, and discounts are available on tickets for the first port of the Beihai Maritime Silk Road, Underwater World, and Golden Bay Mangrove.

Affected by sporadic epidemics and cold wave weather in the country, according to statistical estimates, during the 2022 Spring Festival holiday (January 31 to February 6), Guangxi received 20.5364 million domestic tourists*** , a year-on-year decrease of 7.9%; tourism revenue was 12.963 billion yuan, a year-on-year decrease of 8.0%.

By the beginning of February, epidemics broke out in Dongxing City and Baise City, Guangxi, and relevant departments immediately took measures to block and clear the cases. On February 7, the Guangxi Department of Culture and Tourism launched the "circuit breaker" mechanism for the management of cross-provincial tourism business activities. Travel agencies and online travel companies in the region suspended the operation of cross-provincial (municipal, district) group travel and "air tickets and hotel" businesses.

In mid-March, Nanning, Guilin, Yulin, Hezhou, Beihai, Qinzhou and other places in Guangxi issued emergency announcements, strictly controlling people’s sexual activities and temporarily closing entertainment venues. So far, Guangxi The cultural tourism market, which has briefly recovered, has once again entered the cold winter period.

Due to the impact of the epidemic, in terms of travel characteristics, various data show that during this year’s New Year’s Day, March 3rd and Qingming Festival holidays in Guangxi, the tourism market in Guangxi and even the whole country is still dominated by short-distance travel, travel around the city, Outskirts and rural tourism are the main travel directions. Activities such as enjoying rural scenery, tasting farm food, and parent-child entertainment experiences have driven the reception of local specialty tourist B&Bs, red tourism, and high-star farmhouses to continue to rise.

Nanning’s “Tent Craze” and Fire Camping Economy

It is worth mentioning that in recent years, Nanning’s Yongjiang River has become more and more beautiful. Every weekend or holiday, many people Citizens went to the riverside to set up tents for fun. April 3rd coincides with the "March 3rd of the Zhuang Nationality" and the five-day Qingming Festival holiday. From Pumiao Bridge to Longgang Bridge, San'an Bridge, Qingshan Bridge, Liangqing Bridge, Nanning Bridge, and all the way to Wuxiang Bridge, the roads There are plenty of vehicles parked on both sides, and the grassland along the river is dotted with tents and marquees.

Citizens are increasingly interested in setting up tents along the river, which not only makes the river more popular, but also drives the sales of tents and other outdoor camping supplies, and also drives economic consumption through online food group buying and surrounding street stalls. .

It is understood that Decathlon’s Nanning Minzu East Shopping Mall saw a boom in sales of camping sports goods during this year’s “March 3rd” holiday for the Zhuang Nationality and the five-day Qingming Festival holiday, with overall sales increasing five times more than the same period last year. Among them, sales of awnings and canopies, the main equipment for half-day boutique camping, increased by more than 10 times during the same period; sales of camping furniture and accessories, such as tables, chairs, mats, campers, and cooking utensils, increased by more than 5 times.

As of deadline, we learned that during this year’s upcoming May Day holiday, local epidemic prevention and control headquarters have successively issued the latest anti-epidemic travel policies. Can I still travel across provinces on May Day this year? The answer is "even more difficult"!

Judging from the latest May Day travel policies announced by various places, all provinces and municipalities advocate local vacations. For round-trips, a 48-hour nucleic acid test report, health code, itinerary code and corresponding reports are required for epidemic prevention. manage. Among them, Nanning City proposed not to come to Yong unless necessary, and strengthened the registration and nucleic acid testing management for entering Yong.

If your heart is facing the sun, everything will be clear. It is also good to travel nearby, it is affordable and convenient, less traffic jams, less worries, more sightseeing and more heart-to-heart conversations. I would like to wish all my friends a happy May Day in advance!