What are the behaviors of brainwashing?

what are the behaviors of brainwashing?

The seven brainwashing behaviors I mentioned below have been encountered by almost everyone. After reading this article, you will understand how chilling it is that these things packaged as "common sense" make you sell and help people with money, especially the last point, you must read it!

1. treat "abuse" as "progress"

if there is a college student who has finally been admitted to a big city, he will openly say that he does not intend to stay in the north, Guangzhou and Shenzhen after graduation and wants to go back to his hometown to find a stable, nine-to-five job, and many people will immediately jump out and accuse him: "I am too young to make progress at all!" "Are you so worthy of your parents?"

I don't know when it started, but everyone's thinking became:

Unwilling to work overtime, leaving at the right time = being lazy at work and not working hard; Didn't set the goal of buying a house in a big city = this person didn't pursue it; Not starting a business in 1996, not realizing financial freedom = a fight that you can't afford to help.

Do you have to stay in the first-tier city of 996, commute for 3 hours, take the subway+walk for 2 minutes, and share a small bedroom for almost half a month's salary, so you can be called motivated and be a young man with dreams?

Don't those people who stay comfortably in small cities, though their wages are lower, work hard and finish their tasks on time? Is it decadent and depraved to get fit after work, meet friends and spend time with parents?

who can squeeze himself dry if you work hard, tired and struggling? Is this life to seek abuse or make progress? This is a fallacy of capitalism, which aims at brainwashing by vague definition and stealing concepts, forcing every young person to be the fuel for the company to bloom.

2. Take "high match" as "standard"

For most people, we have spent more than ten years of studying under the standard answer. Therefore, in the future life, we are all subconsciously looking for a standard of life that can pass the exam to measure whether we are doing well or not.

So many capitalists, grasping people's desire to have a "1-point life guide manual", put forward many "standard":

Standard for solving troubles: there is nothing that a cup of milk tea can't solve, if there is one, it is two cups. The standard of expressing love: girlfriend is always right. If you love her, you need lipstick, bags and empty shopping carts. Young people's standard: a trip that goes away, endless grass planted by Tik Tok WeChat Little Red Book.

The above is the standard for important events in life, and subtle eating and drinking are indispensable:

Food standard: instant noodles+lunch meat, eggs, cheese slices+microwave oven. Standard drink: a little bit of Starbucks. Play standard: game book, mechanical keyboard, Nintendo Switch.

promote this artificial culture as a "standard" through social platforms such as Weibo and Tik Tok: everyone does it. Skip the economic conditions, whether it is necessary, and secretly change the concept to "do you deserve it?"

most people will immediately accept this setting, and the cost of living will suddenly rise. Under the "standard" of life, the wallet has become the nth bucket of gold for capitalists because of the loss of happiness in pursuit of dignity.

but the fact is that there is no standard answer to life outside the exercise.

That's why I have that feeling:

"If love is the same as the last big question in mathematics, it would be nice to have the correct answer".

3. Exaggerate "objective facts" with "extreme packaging"

Ms. helena rubinstein once said, "There are no ugly women in the world, only lazy women." With this sentence, the cream she developed became a best-selling product of HR in helena rubinstein.

but in fact, this is a very terrible and brainwashed sentence.

She knows everyone's pain point: no one wants to be called lazy, so she goes to extremes and divides girls into two categories: good-looking girls and lazy girls. This kind of extreme packaging can give people a very strong conceptual impact and incitement, and make the brain's judgment directly shut down and believe it.

Why is there always a market for one-on-one instruction in the gym? Why are the steps of skin care more and more complicated? Why are the membership cards of beauty salons never sold?

Just because they exaggerate the harm infinitely through this extreme brainwashing method, your cognition is subverted and you can easily enter the set concept.

similarly, exaggerating the benefits infinitely can turn small thoughts into big desires. You can see the following passage in almost every e-commerce promotion:

iPhone11, over 3-4, unlimited superposition, 24 interest-free, only 24 yuan per month, less than 1 yuan per day on average, only 33 cents per hour, rounding is equal to no money! Airpods pro 24 is interest-free, with an average of 2 yuan per week, which is a cup of milk tea!

Almost 99% of the people in this world have the small idea of buy buy buying the latest electronic products and trendy shoes, but considering the economy, they just think about it occasionally.

and these words capture this psychology, and it won't directly say "buy it!" " Instead, we push the benefits to the extreme through various channels. In fact, there is no shortage of money to be paid, but it unconsciously incites everyone to think that interest-free installment is about equal to free.

This brainwashing method is not only extreme in packaging method, but also extreme in your inner feelings, which may be accumulated inferiority and pain points, or may be a small flame in your heart.

Of course, this doesn't mean that installment payment can't be touched at all, but to make sure that what you want to buy is really needed, not on a whim, and plan your money most reasonably.

4. Turning "role-playing" into "self-personality"

This brainwashing method can change a person's cognition from the inside out, making him a completely different person without knowing it.

Usually, the suit and tie are elegant, and when he turns on the computer after work, he becomes a "keyboard man" who uses swearing. In the past, the clever and well-behaved Miyoshi student became the judge of "capital is bringing down my brother" in Weibo. I used to work hard and love life, but now I have become a "pyramid scheme monster" that my friends and relatives have never let go.

you may be curious, why does a person seem to be very radical and completely different after contacting a certain circle?

that's what's terrible about it.

when you first came into contact, you felt that you had made a few friends to talk to. Slowly, I will come into contact with some professional terms that people in the circle will use, such as rice circle abbreviations and cases of daily income exceeding 1,. With them, you will also use the words in the circle. People outside the circle can't understand what you are saying, but you have a sense of superiority.

this has reached the first step of brainwashing, reducing contact with the outside world and entering a state of information occlusion.

Then they will become your good friends, always chatting with you, caring for you gently, and making you dependent on them. It creates a sense of belonging like home for you, which is the second step to solidify the circle of friends.

after you trust them, they will hint at you frequently for a long time and instill the values in your circle. Even if you have doubts at first, your trusted good friends have said so for a long time, and you are sure to be reversed. For example, when all the friends around you swear to point to yellow and say red, you will only wonder if you have cognitive problems.

through these three steps, you can immerse yourself in the values of the circle. After entering this circle, you will become a kind of "role", and your performance is the expected behavior of this "role", not your personality.

It is not difficult to understand why there is such a contrasting and fanatical behavior:

Why not take pictures when you have time?

We are the only brothers, with about 3 albums;

Yang Mi started using the same ingredients as sk2 last year!

in the circle, these are just their "political correctness".

Fortunately, the Zhihu circle maintains a very high quality. Here you can talk to a group of people with independent consciousness, and everyone can freely express their attitudes towards social hotspots, life philosophy, dry goods methods and so on. I like making friends with people very much, and I started playing Zhihu because I have gone through some detours, hoping to remind and help others.

5. Turn "marketing advertising" into "living habits"

Fifteen years ago, did you press F5 to refresh when you were new to computers? There is something wrong with the electrical appliances at home, so hurry up and take a pat.

15 years later-everyone becomes a person who regularly erases the background of the mobile phone to clean up the memory.

but in fact, refreshing on the desktop won't speed up the computer, and the camera is more likely to break the loose line, while turning off the background will accelerate the battery consumption (only for iPhone). But we'll do it anyway.

The power of habit is terrible. People are creatures who hate changes. The older they get, the more they tend to act and think in the same way. And this feature becomes the starting point of brainwashing. As long as it fits everyone's habits, the latter things will come naturally.

afraid of getting angry, drink-

good air conditioning,-

do you consciously connect a brand in your mind?

Pinduoduo and Pinduoduo, spell more and save more.

wash, wash and take a bath, and baby's golden water is indispensable.

482882, DHC~

Mom. Eh ~ We all love everything, sweet and crisp, good times seaweed.

is it as if the familiar melody is ringing in my ear again?

you may not understand that the merchants spend so much money on advertising just to brainwash me and let me take over? That's not true. Today, I just mentioned a few key words, and your brain can connect with their brands. When you really need to use something, you will immediately, reflexively, and immediately respond to these brands like a trained soldier. This is the power of habit.

For another example, we have a habit of asking people who have used it before buying something. The more people buy something, the better it is. Merchants have seized this point, and Taobao has praised and brushed sales. A net red X tea shop deliberately set up a time-consuming tea-making process, and even hired people to wait in line for a drink for 3 or 4 hours, creating a crowded scene.

So I did not hesitate to place an order in that Taobao shop, asked which tea shop was the best, and blurted out X tea. They use their habits to make people listen to them.

6. Create a "sense of scarcity" and gain a "sense of superiority"

Think about the time when noisy students became obedient in primary school, just to get a little red flower. Teachers make children listen to him by mastering a scarce resource and evaluation criteria.

In the early days, the marketing of apples and millet was hungry, and official website made every effort. More than 1, apples were sold. Everyone thinks that Apple is the best mobile phone, and Xiaomi has the highest cost performance, which makes it so scarce.

"Diamonds last forever, and one will last forever", an advertisement by De Beers, the diamond king, makes carbon a symbol of love. DR diamond ring men can only buy one, "I only love you all my life", making DR a must for true love.

This is also one of the principles mentioned in the book "Influence", which makes people change from negative resistance to active cooperation: shortage. The fewer opportunities, the higher the value. The idea of being afraid of losing something is more inspiring to people than the idea of getting something of equal value.

Create scarcity and master scarcity. When the supply of something changes from sufficient to short, people can easily think highly of scarce items and have a stronger will to get it. And if it is possible to get it through competition, people will even fight for it.

In addition, the principle of reciprocity in Influence tells us:

"Skillfully applying the principle of reciprocity to create the feeling that the other party owes you is an effective strategy to gain others' obedience.

7. Use your "behavior" to control your "spirit"

There is a birdcage effect in psychology. Two scholars gamble. James said, "I have an idea that will definitely make you have a bird soon." Then he gave Carlson a birdcage.

Carlson, who had no intention of keeping birds, explained the reason of the empty birdcage to the guests again and again, which only made them more confused. Finally, he was so annoyed that he had no choice but to buy a bird.

Our attitude is not as firm as we thought, so we should be wary of unintended behavior, which will change our consciousness invisibly.

why do some big hotels often ask waiters to stand together in the morning and shout slogans that have nothing to do with work? Because in the face of these meaningless jobs, the waiter's mind is "I did it after obeying orders", and after a long time, they will be more and more obedient.

why do many companies still set up many barriers to test you, even though they have decided to hire you? This is to increase your sense of identity with the organization. Your initial "hardship" will make you feel hard-won and increase your love for the organization.

many people will hear the phrase "adapt to the world before changing it" when they grow up. It's a pity that most people's adaptation ends in "muddling along", because behavior has influenced your thoughts invisibly.

It is often said that "economic independence can make one's personality independent". I think it is just the opposite: an independent person is not easy to be influenced by the brainwashing methods around him, make the most rational judgment, and then earn wealth within his cognitive range. I hope we can all be people with "independent personalities".