Traditional Culture Encyclopedia - Hotel reservation - How to use a case analysis to make others understand hotel marketing?
How to use a case analysis to make others understand hotel marketing?
Hotel marketing is a series of operations and sales activities carried out in order to meet the reasonable requirements of customers and make the hotel profitable. The core of marketing is to meet the reasonable requirements of guests, and the ultimate goal is to make profits for the hotel. Hotel marketing is a type of marketing and an important part of hotel business activities. It starts before the hotel provides products and services. It mainly studies the needs of guests and methods to promote the growth of hotel customers. It is committed to developing the potential of the hotel market and increasing the hotel's revenue. Marketing involves products that meet the needs of guests, and runs through all business activities from hotel circulation to guests, ultimately enabling the hotel to achieve its preset business goals.
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