What about B&B management and operation major _ Employment direction _ What do you mainly study?

What is the major of B&B management and operation, what is the direction of employment, and what

What about B&B management and operation major _ Employment direction _ What do you mainly study?

What is the major of B&B management and operation, what is the direction of employment, and what to study mainly, which are very concerned by the majority of candidates and parents and friends when they fill in their volunteers in the college entrance examination. The following is the related introduction, hoping to help everyone.

1, culture target

This major cultivates all-round development of morality, intelligence, physique, beauty and labor, grasps solid scientific and cultural foundation, hotel service and management knowledge and relevant laws and regulations, has the ability of hotel reception and service, digital marketing, operation management, product design and creativity, has good service consciousness, humanistic literacy and information literacy, and can engage in high-quality technical and technical talents in hotel manager, hotel housekeeper, hotel operation management and hotel product planning and design.

2. Employment direction

Hotel reception and service, hotel operation management, hotel product design, hotel project creative planning and other positions (groups).

3, the main professional ability requirements

Have the feelings and ability to love local culture, serve rural revitalization and build beautiful countryside;

Have professional knowledge and service skills such as front desk, guest room and catering;

Ability to analyze, diagnose, optimize and manage the contents, processes and standards of homestay services;

Have the ability to explore the connotation of regional tourism culture and cross-border integration and innovation, and have the ability to plan hotel projects;

Ability to collect, analyze and apply hotel market data and information;

Have the spirit of market development and the ability of innovation and entrepreneurship;

Be able to design products and services for host families and plan activities for host families;

Have the ability of safety management and response to public health emergencies;

Have the ability of inquiry learning, lifelong learning and sustainable development.

4, the main professional courses and practical training

Professional basic courses: introduction to homestay, introduction to tourism, management foundation, service psychology, tourism professional etiquette, folk culture.

Professional core courses: hotel butler service, hotel digital operation and management, hotel experience and management practice, hotel digital marketing, hotel activity organization and planning, hotel project operation, data analysis and financial management.

Training: Connecting with the real professional scene or work situation, and carrying out training inside and outside the school, such as hotel service and reception, hotel product marketing, hotel operation management, hotel activity organization planning, hotel furnishings design, hotel project planning, etc. Carry out internship in hotels and accommodation-related enterprises.

5. Examples of professional certificates

Vocational skill level certificate: hotel operation management, modern hotel service quality management, catering management operation.

6. Examples of continuing majors

Examples of continuing undergraduate majors in higher vocational colleges: tourism management and hotel management.

Examples of continuing undergraduate majors: tourism management, hotel management.