Half-year summary of hotel marketing

In the first half of the year, the marketing department achieved sales of 2,865,438+million yuan, exceeding the target of 465,438+million yuan set by the general manager, which is inseparable from the correct leadership of the general manager, the enthusiastic support of all colleagues, the love of customers and their own efforts. The marketing work in the past six months is summarized as follows:

1. Through the service training for the front desk staff, the quality of all the front desk staff has been greatly improved. Some old guests, including Chinese Americans, come to the hotel every time. Their sincere service makes the guests feel the warmth like spring, makes them linger and makes them feel at home. In addition, coupled with flexible promotion methods, old customers can enjoy a certain number of days of free rooms, so that old customers can enjoy VIP-like treatment. Now the number of customers snowballs, bringing a group of stable customers to the hotel.

Secondly, through the assessment of the front desk business, the enthusiasm of employees has been greatly mobilized, and the monthly salary of employees is linked to my sales performance and service attitude. The implementation of indicators assessment, who sells first, extra rewards and other measures will make every employee at the front desk seriously receive every business in the class, and any class will be extremely excited when the business is particularly good. With such enthusiastic working attitude, the turnover of individual customers received at the front desk in the first half of the year reached 2 1, 5 1, 654, 38+0, 36 yuan.

Third, by holding a heart-to-heart meeting with customers at the beginning of the year, we can have face-to-face communication with new and old customers, deepen each other's impression and lay the foundation for this year's business. In addition, through the promotion in Zhejiang and Shanghai at the end of February, the number of team rooms and conference rooms increased significantly in the first half of the year, and the room business was booming. In the first half of the year, there were 328 reception teams with a turnover of 65,865,438 yuan. And successfully hosted 16 meetings, with a turnover of 1 15224 yuan. Of course, these achievements can not be separated from the corresponding cooperation of various departments, but also from our serious and responsible work. Whenever a meeting or team guest comes into the store, we try our best to follow up carefully and flexibly, take the initiative to solicit guests' opinions, and give feedback to all departments in time to meet the needs of different guests as much as possible.

Fourth, encourage taxi drivers and scalpers in the station area to introduce more guests to the store, give corresponding rewards, greatly improve their enthusiasm and actively introduce more customers.

The sales of zongzi and salted eggs in Dragon Boat Festival are unprecedented. The Dragon Boat Festival is approaching, and all the staff in the marketing department carefully analyze the market and determine the units with better benefits such as schools, ministries and sub-bureaus. They are not afraid of the hot climate. Thanks to everyone's fighting spirit, the results were well reported, which greatly increased everyone's confidence and brought considerable economic benefits to the hotel.

To sum up, although some achievements have been made, there are still many shortcomings. In the second half of the year, our marketing work should be centered on "opening up new ideas and opening up new situations", and we should attach importance to marketing planning. Every planning should be very meticulous and innovative in order to achieve more satisfactory results.

* * Half-year Work Summary of Hotel Marketing Department

Time flies, time flies, and half a year has passed. Under the correct leadership of the hotel leaders and through the joint efforts of all hotel staff, we have made gratifying achievements, especially in the development of the market and the improvement of service level. The work in the first half of the year is summarized as follows:

1. I took over the marketing department in May 2005. Looking back on the course of the past six months, it is really painful. Because the malicious behavior of the marketing staff has brought many adverse effects to the hotel, leaving many sequelae, and they wantonly destroyed the computer system and all customer information, making the marketing work almost paralyzed. We have to start from scratch. Under such difficult conditions, we mobilized all our forces and intensified the promotion. Expand the surrounding market, develop new travel agencies, reorganize many new customers, and strive to recover the bad influence of the original leading group on the hotel, so that the marketing work will reach a new level.

Second, when I took over, the hotel staff exceeded the standard, and most of them were idle people. Under the guidance of the general manager, I first adjusted the hotel organization and streamlined the staff, made bold adjustments to the sales department, and formulated and implemented a series of management measures and methods to directly link the salary income of employees with their job responsibilities, operational skills and work performance, thus forming a benign competition mechanism. On this basis, after full market research, the hotel's marketing strategy has been readjusted. We have actively contacted major travel agencies in East China to stabilize the group guests of the hotel. We also distributed the business cards of taxi drivers and vigorously promoted them in the surrounding major markets. At the same time, we also vigorously open up online appointments to improve the housing rate of individual customers. Many things happen. After hard work, we finally achieved good results. We believe that as long as we persevere, there will be more amazing breakthroughs in marketing in the second half of the year.

Third, I have been in Dongcheng for half a year. After observation, due to the great changes in hotel personnel, the low quality of managers, almost no institutional constraints, some employees are lax in organizational discipline and have no awareness of thinking about the overall situation. At the same time, various departments are often intrigued and disunited, which leads to uncoordinated work between departments, which often leads to disjointed management and inadequate customer service. In this regard, in the future work, we should strengthen the publicity of this work, increase the cohesion of employees, let the service consciousness of "the hotel is my home, and the rise and fall depends on everyone" penetrate into the hearts of every employee, and let Dongcheng Hotel become a real big family.

Fourth, the company's escort room has always been a headache for us. In order to reduce complaints in this respect, we divided the conference room on the fourth floor into two rooms according to local conditions, which effectively solved the problem that the company's escort room was difficult to settle down.

Due to the limited promotion expenses and insufficient promotion efforts, it is impossible to consolidate the image and popularity of this hotel in the eyes of customers. In order to develop, we must increase investment.

To sum up, the first half of the year was accompanied by ups and downs, but our efforts also brought gratifying achievements, accompanied by good hopes for the future. The marketing department is a comprehensive department integrating marketing and sales, which is responsible for a series of important work such as hotel market expansion and marketing planning, and is the backbone department that directly creates economic benefits. I firmly believe that under the correct leadership of the leaders and through our efforts, Dongcheng Hotel will have a more brilliant tomorrow, so we must do the following work well:

1. In the increasingly fierce market competition, we should adapt to the market demand and establish a market concept. Our customer base still has potential to be tapped. In the future public relations, we should adopt flexible marketing strategies, increase sales efforts, broaden sales channels and improve economic benefits. Therefore, on the basis of team stability, we should increase the development of individual customers, increase the publicity of the agreed units, and strive for a greater breakthrough in the personal market in the second half of the year.

2. The guest room carpet is old and dirty, the air conditioning system is aging, the heating effect is not good, and the wall is stained. Customer reaction is very strong, which seriously affects the good image of the hotel. In order to effectively solve this problem and reduce customer complaints, we suggest that hotel leaders consider replacing all carpets in guest rooms, replacing all air conditioners with integral air conditioners and repairing the walls of guest rooms before the end of 2005 on the principle of economy and practicality. We guarantee that the project will be completed on time, with good quality and quantity.

3. Strengthen the management of employment system, strengthen personnel quality training, improve employees' practical operation ability, cultivate employees' awareness of promoting the hotel, improve the visibility of the hotel, and win more customers.

Work Summary of Marketing Department in 2007

In 2007, all the staff of the marketing department adhered to the tenet of "improving service quality, opening up sales channels and enhancing optimal benefits", closely focused on the annual business objectives and tasks, and made concerted efforts, pioneering and innovating, and made unremitting efforts in the case of uneven personnel, and achieved certain results. The work summary of the past year and the work plan for next year are reported as follows:

I. Basic information

By the end of 65438+February, the hotel * * * received all kinds of conference batches, including those in the system, which was less than last year. Compared with last year, the number of meetings outside the system has increased, and the actual total income of the whole year is RMB, of which RMB is the actual total income of zero room rate, RMB is the actual total income of the settlement of the room rate of the tourism team, and RMB is the actual total income of the meeting. (The data need to be further checked with the Finance Department)

Second, the main work completed

1. Continue to explore the conference market. The sales department conscientiously implemented the guiding ideology of hotel leaders on * * and key guarantee of the system, and at the same time increased the promotion and development of meetings outside the system. At the beginning of each month, it learned the meeting information of this month in time, paid attention to strengthening contact with the offices of the * * system, visited regularly, implemented the requirements of the meeting one by one, communicated and coordinated with relevant departments in time, carefully received every large, medium and small meeting, and meticulously received every meeting, which won the unanimous praise of the leaders. In the development of conference market outside the system, we should increase information capture, tailor it to suit the needs of the people, and increase the publicity of conference reception. This year, we have successively opened up a number of new business conference clients, such as provincial * * * halls, provincial * * *, municipal * * * group companies and * * group companies. At the same time, we pay attention to strengthen cooperation with exhibition companies, conference institutions and conference reception centers of travel agencies and make full use of them.

2. Stabilize the tourism team market. Over the past year, through rigorous and meticulous market research, combined with the actual situation of the hotel, the corresponding reception price policy and reception plan have been formulated, which has increased the return visit and contact with the appointed travel agency, improved the room occupancy rate, made up for the hotel's idle rooms in the off-season of the conference, and brought certain economic benefits. At the same time, the popularity of the hotel has also increased with the large number of team stays.

3. Expand the retail market. The retail market has always been the weakness of hotel sales. In recent years, the rapid development of * * hotel market has amazed people in the industry. It can be said that it has reached a competitive situation, and the phenomenon of "more monks and less porridge" is even more severe. In order to develop this market, the sales staff take home visits, faxes and other ways to carry out publicity work, especially in the maintenance and management of existing agreement customers. After sorting out the customer files, they will sell weekly.

4. Try to make an online reservation service. Online booking has become one of the ways for all kinds of guests to choose hotels for business travel, tourism and business activities. In order to share resources with online reservation centers and expand the market, the hotel intends to make a profit. Several online reservation centers, such as Ctrip and other well-known reservation centers, are selected to try to cooperate, so as to create a way conducive to the development of hotel business and further expand marketing channels by using online information resources.

5. Strengthen internal management and training. In the face of the frequent turnover of sales staff in 2007, we strengthened the training for new employees, let them enter the role as soon as possible, and at the same time strengthened the learning and communication of internal employees, which improved the combat effectiveness of the team to a certain extent. (Internal management lacks some measures)

Three. Existing problems and plans for next year

In the past year, through the joint efforts of the staff of this department, we have made some achievements, but we are also soberly aware that there are still some shortcomings in our work:

1. The sales team is unstable. For various reasons, sales personnel, especially those with sales experience, are very scarce, and the training of sales personnel needs to be strengthened urgently. 2. Lack of ability to capture and process information, manifested in the following aspects: First, lack of ability to grasp market information. In the modern society with highly developed information, some effective information flows around us, but we just don't grasp it. Second, the lack of information exchange, so that a large number of effective information lost in vain, passive work. In the future work, we should take effective measures to give full play to the role of information, increase information exchange, improve information processing ability and strengthen internal information communication. 3. The propaganda is not enough and needs to be improved. 4. There are few marketing planning activities, especially during targeted holidays and major events. (In verbal complaints, you can report the disadvantages brought by hardware conditions to marketing work, as well as the check-out and return of orders throughout the year. )

Facing the new tasks of the new year, the ancients said, "The soldiers and horses have not moved, and the grain and grass come first." Today, people say, "Thought decides the way out." The marketing department will adjust the marketing strategy in time, be brave in pioneering and innovating, strengthen learning, forge ahead in unity, dare to take responsibility, give full play to the leading role of marketing in income generation, increase the promotion and development of conferences and teams, continuously collect information, strive for conference customers, appropriately develop a certain retail market, and take the route of sustainable development. It intends to make breakthroughs in the following aspects:

1. While continuing to do a good job of meeting reception within the system, strengthen the publicity of meetings outside the system and build a brand of meeting reception. Actively seek conference visitors from inside and outside the province, focusing on some business meetings, academic seminars, training courses and meetings of public institutions.

2. Strengthen the promotion of wedding banquets, wedding banquets and birthday banquets, increase the designated meals of high-end travel agencies, and increase the consumption of self-ordered and flavored meals by the team.

3. Develop the tourism team market reasonably and moderately, as a supplementary market for hotel marketing, make adjustments as much as possible, increase team sales in the off-season of meetings, and aim at developing some high-end team markets.

4. Strengthen the promotion and development of individual customers in the agreement market, improve the visibility of the hotel and increase the market share of individual customers outside the system. This is another major tourist market pursued by our hotel rooms, and it is necessary to maximize the profit of rooms in a limited number of rooms. Focus on the development of personal markets in surrounding counties and cities and markets outside the province. To this end:

(1) Join the chain service network of the industry, strengthen contact with enterprises and institutions, stabilize existing customers and vigorously develop new customers. Customers in the local market should visit each other.

(2) For individual customers, rooms and catering are bundled for sale, and customers can enjoy different degrees of catering concessions at the same time in hotel listings.

(3) according to the needs of different guests, design a variety of packages (including rooms and restaurants).

(4) Vigorously develop long-term customers, especially the promotion of long private rooms.

(5) Make use of modern technology, strengthen online promotion, and plan to expand the reservation in the online reservation center in the form of profit-making and bonus points.

(6) Establish and improve the VIP customer reception process, formulate VIP customer application forms and make hotel VIP cards.

5. Intensify internal and external publicity and promotion. Through personnel publicity, trade fair publicity, letter publicity, travel agency publicity, e-mail, other media, etc. , will attract the attention of more guests, and ultimately bring economic benefits.

6. Actively coordinate with other departments of the hotel to make a good business combination and cooperate closely, and actively contact with other departments of the hotel according to the needs of guests to cooperate with each other, give full play to the overall marketing vitality of the hotel and create the best benefits.

7. Further strengthen the training of sales staff and improve their quality and professional level. At the same time, in order to build a harmonious and innovative work team, organize more meaningful departmental activities and improve the cohesion of the team.

Although the market is ever-changing, the sales volume is unique. Win every battle, if you don't advance, you will retreat. In the challenging year of 2008, under the correct leadership of the hotel leaders, all the staff of the marketing department are determined to devote themselves to the business development of the hotel and shape a new image and a new realm of the marketing department with a forward-looking vision, advanced marketing, courage to innovate, face difficulties and hard work, on the premise of ensuring the completion of the objectives and tasks assigned by the hotel!

sales department

December 29th, 2007