Who is the main creator of the emblem of 20 19 Basketball World Cup?

The emblem of 20 19 Basketball World Cup was created by Cheng Huadong, CEO of Ark Advertising Company, and his team. Cheng Huadong is a native of Caotuo, Dongtai City, Jiangsu Province.

The release ceremony of the emblem of the 20 19 Basketball World Cup was held in March, 20 17 in Shanghai Bund Peninsula Hotel. This is the first emblem designed by the China team in the history of the Basketball World Cup and its predecessor, the Basketball World Championships.

The emblem is based on the theme of "the stage of the strong", inspired by the facial makeup of Chinese Peking Opera, and its overall shape echoes the image of basketball. At the same time, it incorporates the elements of two dragon balls, just like two teams competing for the naismith trophy.

Cheng Huadong's emblem design is inspired by Peking Opera, which is one of the most representative cultural elements in China. Beijing opera actors use various masks to show the legendary stories of the strong people to the world. The spirit they symbolize, including wisdom, persistence, strength and perfection, is also the necessary spirit for players and national teams from all over the world to win the World Cup.

The release ceremony of the emblem kicked off in a Peking Opera performance. At 20: 19, the emblem was officially unveiled, and the urban landscape on the east bank of the Bund was triggered at the same time. The Oriental Pearl TV Tower was transformed into the red, yellow and blue colors of the emblem, which echoed the emblem of the World Cup.

The advertising screens of Aurora Tower in Lujiazui, the window of the Bund, People's Square, Nanjing Road Pedestrian Street, Huaihai Road Commercial Street and all subway cars and stations in Shanghai will simultaneously broadcast the promotional video of the emblem to the whole city.

At the same time, in Shanghai landmark areas such as Waibaiduqiao, Bund, Lujiazui, Xujiahui and Jiaotong University, basketball fans interpret the World Cup emblem in various ways, such as flash, dummy challenge, fancy basketball performance, dragon dance performance and basketball cheerleading performance, and express their persistence and yearning for basketball.

The 20 19 Basketball World Cup will be held in China for the first time in eight cities: Beijing, Shanghai, Guangzhou, Nanjing, Wuhan, Shenzhen, Foshan and Dongguan. The number of teams participating in the Basketball World Cup will be expanded from 24 to 32 for the first time, which is the first time that FIBA has entrusted an event to 8 cities.