Is Maotai ice cream from Maotai Group?

Maotai ice cream belongs to Maotai Group.

As the name implies, Maotai ice cream is the brand of Maotai. On April 26th, 2022, China Kweichow Moutai Winery (Maotai Group) applied for a registered trademark-Maotai ice cream, which was listed as a convenience food internationally. On May 29th, Maotai Group and Mengniu jointly produced Maotai ice cream. Three Moutai ice creams produced by Mengniu Maanshan factory were first listed in Guiyang, and will be listed in other cities later.

Maotai ice cream is named after Maotai, but it is not produced by Maotai Group. It is jointly produced by Maotai Group and Mengniu Dairy Group, and the ingredient list is formulated by the R&D teams of the two companies. At present, there are three kinds of Maotai ice cream on the market: classic taste, green plum boiled wine taste and vanilla taste, and the content of Kweichow Moutai added to each taste is different.

Development of maotai ice cream;

On May 19, 2022, Maotai officially announced the opening of the first ice cream flagship store in China, located in the lobby of Maotai International Hotel. On May 29th, 2022, three Maotai ice creams produced by Mengniu Maanshan Factory jointly produced by Maotai and Mengniu were first listed in Guiyang, and I Maotai was also listed. In June 2022, Maotai ice cream will be unveiled in Changsha and officially opened on July 9.

On June 29th, 2022, the flagship stores of Maotai Ice Cream No.003 and No.007 landed in Xi 'an and Nanjing, and Maotai app will also sell Maotai Ice Cream to Shaanxi and Jiangsu provinces simultaneously. In July 2022, Maotai ice cream was sold in Hangzhou. On August 1 day, 2022, the first Maotai ice cream flagship store in Henan Province was located in Zhengdong New District, Zhengzhou City.