202 1 What is the current situation and development trend of the hotel industry?

202 1 The present situation and development trend of the hotel industry are in the primary stage. The digital transformation of hotel industry in China is still in the primary stage, and it is also in the critical period of industry collaboration. The driving factors for hotels to consider adopting new technologies are profitability, ease of use, integration and technical support.

Take the hotel intelligent front desk as an example, which is the core of the smart hotel business. There are tens of millions of intelligent front desks in the market: from the hardware form, they can be basically divided into desktop, vertical, embedded, wall-mounted and even mobile intelligent front desks-employees holding terminals.

From the perspective of solutions, some emphasize assisting employees to check in more efficiently (assisting employees and improving services), while others focus on full self-service (liberating the front desk and reducing costs); From the perspective of software system functions, some highlight group customers, some focus on members, some focus on individual customers' on-site processing scenarios, and some focus on OTA order processing scenarios.

Recent developments:

In the first half of 200212002, thanks to the epidemic prevention and control achievements, the hotel industry recovered with a gratifying momentum. According to the data provided by STR, by the beginning of June, the performance was not only significantly better than that in 2020, but even basically recovered to 20 19 before the outbreak.

The statistics of national star-rated hotels in the second quarter released by the Ministry of Culture and Tourism also reflect the obvious recovery from another angle.