Were there advertisements in ancient times? Ancient shops also advertised.

Were there advertisements in ancient times? Ancient shops also advertised.

In many costume dramas, we have all seen such scenes, in which there are many shops occupied by male and female protagonists, and there are some frontispiece fluttering in the wind in front of each shop. On the cover of the biography of zhz Zhen _, the names of such stores as "certain restaurant" and "certain inn" are marked in big characters. In fact, these excuses are signs of shops and can also be regarded as advertisements of businesses.

This signboard is simple to make and low in cost. As long as you insert a bamboo pole in front of the store, decorate the bamboo pole with cloth or silk, and write big characters on the cloth silk with the most obvious pigment, then a suggested signboard will be done. According to records: "In the Song Dynasty, some liquor sellers were promoted to Jinbe. They greeted the guests politely because the wine was beautiful and a high banner was hung. " The "hanging flag" mentioned here is what we call a cover, also called "keeping wine order".

These facades are important signs of ancient shops, and they are important methods that ancient businessmen thought of in order to fix the image of shops and attract customers. This can also be regarded as the most primitive advertisement in ancient times, and it is vividly called "banner advertisement".

Later, with the continuous development of ancient commerce, banner advertisements began to evolve gradually, and finally a kind of "hanging advertisements" appeared. According to the relevant records in Han Feizi: "There was no market in ancient times. If you want to draw water from a well and sell goods by the well, the market is booming." You can draw a conclusion. Moreover, it is recorded in the History of Song Dynasty that some hotels in Hangzhou hang grass gourds, some silver horse spoons and some silver bowls. In short, they are all containers for holding and scooping wine; Some pharmacies also hang "hanging pots" containing medicines, which means "hanging pots to save the world", so that everyone can understand the nature of the store at a glance and advertise in this way.

We have known for a long time that most ancient people used covers or some related objects as banners in advertisements. But I don't know when modern advertising began to inherit the heritage of the ancients and began to use the banner of the ancients. For example, a steamed stuffed bun shop uses the image of Sun Erniang as its advertising spokesperson. On the screen, firecrackers rang all over the floor, and there was a tall suitcase. The cover above fluttered with the wind, and several big characters: "Sun Erniang Hotel" was very eye-catching. I believe you can see it from far away. At this moment, the owner of this store, Sun Erniang, appeared in plain makeup, smiling, holding a drawer of freshly baked steamed buns, taking off the top cover, and huge and white steamed buns appeared in front of people. Then came the voice-over: the steamed stuffed bun with human flesh is fake, and the steamed stuffed bun with Sun Erniang is really thin and sweet. Such a vivid image, we have to say, advertising designers really take great pains.