The meaning of wine flag

Wine flag, also known as wine hope, wine curtain, green flag, brocade and so on. , is a commercial folk custom in China. Ancient hotels hung banners on the roadside to attract business.

In ancient times, the role of wine flags was generally equivalent to the current signboards, light boxes or neon lights. Put the name of the store on the wine flag, or hang it on the shop, or in front of the roof house, or simply set up another pole and hang it on the wine flag, so as to attract customers.

The origin of the wine flag

The "wine flag" was originally the meaning of official decrees, symbols and beliefs, and was used by the "king". Later, it gradually became the symbol and title of operators.

The purpose of hanging the flag in the wine market is to attract customers. As a sign, it is also commonly known as "table", such as "Biography of Chinese Poetry": "People who take the city wine as beauty have a long table." This logo is usually hung high in front of the restaurant, which is very eye-catching and can be seen by passers-by from a distance. Signs are usually made of cloth (plain and blue) and have different sizes. It says "wine", or it says famous wine, or it says the name of the store, and even it has a warning.

Wine flag, also known as "wine curtain" and "Wang Zi". For example, many hotels in the famous painting The Riverside Scene at Qingming Festival have the words "new wine" and "small wine" on their wine flags, and the flag cloth is white or cyan. However, the materials used in wine flags are not limited to blue and white. For example, Tang Wei Wu Ying's Journey to Restaurants describes the prosperous scene of Chang 'an Restaurants and Luxury Restaurants springing up in the capital with colorful wine flags fluttering in the spring breeze.