The design description of the resort hotel integrates the hotel design with the landscape.

For the resort hotel, the vice president and chief architect of Dao Co., Ltd. summarized seven design concepts: experience first, paying attention to differences, highlighting themes, excavating culture, shaping style, paying attention to details and respecting the environment. Let's see how the design concept of the resort hotel is embodied!

Design description of resort hotel

"Landscape" not only refers to natural scenery such as mountains, rivers, lakes and seas, but also includes humanistic customs, historical culture, historical sites and visual images formed by various buildings and structures. Even in the city, the patchwork roofs of low-rise hotels, the small courtyards embedded in them and the skyline of high-rise hotels form a vibrant picture. In the overall design of the hotel, the principle of "accepting the good and screening the vulgar" should be adopted. Guest room buildings and major public activities should strive for a good landscape and try to avoid disorderly places from entering the guests' sight.

When designing the overall layout of the hotel, it is very important to see the panoramic view of the room as much as possible. Its overall design needs to strive for beautiful scenery. This is not only an important aspect for the hotel to create a comfortable environment so that guests can enjoy great spiritual enjoyment, but also conducive to the operation of the hotel, improve the occupancy rate of rooms and the utilization rate of hotel restaurants. At the same time, it also reflects the characteristics of the hotel and the style of hotel decoration design.

The dialogue between the hotel and the scenery is mutual, and it should be to add scenery to each other. In the overall design, if we can try our best to preserve the ancient trees, rocks and historical sites in the base; Try to keep the best viewing angle to the scenic spots and historical sites near the base, then the hotel's shape is naturally rich, and the landscape will have more levels, and there will be a blending realm of hotels in the landscape and hotels in the landscape.

The design of the resort hotel located in the natural scenic area makes the windows of the guests crooked, which can be described as "unique" in striving for beautiful scenery. Another principle to be followed in the overall design is to protect the natural scenery as much as possible.

Design concept of resort hotel

1, experience first

It is unforgettable to say that people meet the functions of products in the agricultural economy era, demand the characteristics of goods in the industrial economy era, consider the benefits brought by goods in the service economy era, and experience the unique feelings people pursue in the economic era.

People's consumption is changing from "tangible consumption" to "spending money to buy feelings", and consumption tends to be personalized and diversified, pursuing an experience.

Products are replaceable, goods are tangible, services are intangible, and experiences are unforgettable. According to the degree of customer participation and the degree of connection with the external environment, experience can be divided into four types: educational experience, aesthetic experience, seclusion experience and entertainment experience.

In hotel design, we should focus on the theme orientation, and use the method of "situation" to show every link of the ten elements of tourism in an all-round way to meet the various needs of tourists and achieve the effect of tourists' experience and perception in the situation.

Case: Shimao Yulongzhuang Hotel, Dalian, Liaoning

Mini under the experience economy? Hotel is a new hotel model, which emphasizes the reorganization of traditional hotel functions and distinguishes it from large chain hotels by providing unique and personalized accommodation and services. Through exquisite facilities and elegant environment, we will create noble taste and cultural atmosphere and create a feeling of home for our guests. In the form of wavy curve, Dao has created a sea view hotel with unique Southeast Asian style. Through humanized line-of-sight exclusive design and single gallery layout, every room can enjoy the visual feast of the sea.

Step 2 pay attention to the differences

The essence of theme hotels comes down to differences, culture and experience. Pursuing uniqueness is the starting point of hotel competition strategy; The cultural pursuit of connotation is the strategy and means of hotel competition strategy; Experience and pursuit of effect is the goal of hotel competition strategy.

Case: Beijing Rose Valley Hotel Group

The physical and geographical features of the project base are unique. In the base, according to the characteristics of the plot area, the designer designed the Rose Hotel which symbolizes romance, the Wangjing Hotel which enjoys dignity, the cliff which advocates regression, and the cave hotel which is full of adventure. Each hotel has its own characteristics, unified and not repeated. Designers combine Miaofeng Mountain with unique religious and folk culture, and make full design preparation and development strategy preparation for customers, so as to create a distinctive international tourist resort in the local area.

Step 3 highlight the theme

This theme can help the resort stand out from many competitors.

1) Accurately locate the theme based on the target customers.

However, it is impossible to please all consumers in the modern society with outstanding personalization. Combining with its own characteristics and regional cultural advantages, we can accurately locate the target customers and subdivide the target customer groups on this basis, so as to locate the theme of the resort hotel.

2) Refine the theme elements and construct the main thread of the situation.

Themization requires that the whole resort hotel should serve the "theme" orientation from architectural style, landscape atmosphere, environmental decoration, infrastructure, guidance system, and even service and management system.

Under the theme integration, the core competitiveness of the resort hotel will be formed, the "unique selling point" will be highlighted, the vitality will be given, and finally the theme brand will be formed and its real value will be realized.

Case: Moon Bay Hotel, Shimao Wenchang, Hainan

The design of Moon Bay Hotel was inspired by two places. One is the place name of the local Moon Bay, and the other is "Looking at the Moon and Thinking of a Distance" written by the poet Zhang Jiuling. The architect made full use of the advantages of the project plot to show the beautiful shape of the moon in the bay, and perfectly expressed the romantic scene of "the bright moon is now full of the sea, and the horizon is * * * at this time" in the poem "Looking at the moon and thinking about a distance". "Romance in the moonlight" will be the theme for hotels to occupy the market. Through the architectural form, its beaches, tropical islands, leisure, vacation and other facilities are organically combined to seize the consumer market. In order to highlight the romantic theme, the designer specially designed lights for different festivals and celebrations.

The design, holiday environment and atmosphere of the resort hotel are one of the important foundations of the resort hotel. By optimizing the venue environment and creating a holiday atmosphere under the guidance of the theme, the overall attraction of the resort hotel can be effectively enhanced.

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