The story of modern celebrities' hard work.

With the rapid development of social knowledge economy, there are more and more uncertainties in social development. The competitiveness of a country

The story of modern celebrities' hard work.

With the rapid development of social knowledge economy, there are more and more uncertainties in social development. The competitiveness of a country is more manifested on the basis of innovation and entrepreneurial development. In this entrepreneurial society, there are many stories of celebrity entrepreneurship that inspire us to move forward. Then the following is what I share, hoping to help you.

A "Father of Red Bull" from 92 yuan to 65 billion.

On the 20 15 Hurun Rich List, there is an invisible and low-key rich man. He established the Hua Bin Empire with his own hands, and his business spans sports culture, tourism and leisure, functional drinks, international trade, real estate, property management and other fields. He is Yan Bin, Chairman of the Board of Directors of Hua Bin Group, a legendary Thai Chinese tycoon.

When it comes to Yan Bin, few people know it. However, when he mentioned "Red Bull" beverage, Beijing Huabin International Building, Beijing Waldrin Paradise and so on, many people suddenly realized that he was the holder of these projects. From a young man who was down and out in a foreign country and made a living by selling blood, he became the most influential Chinese businessman in the world. From an educated youth who jumped the queue in the countryside to a tycoon wandering in the top of China and Thailand; How did this poor boy, who was penniless at the beginning, step by step become the "father of red bull" with a net worth of tens of billions?

Afraid of poverty, I had to find a way out in Thailand.

Yan Bin was born in a poor family in Shandong in 1954, and graduated from junior high school at the age of 16. As an educated youth who had to go to the countryside at that time, he came to Linxian County, Henan Province to jump the queue. In this extremely poor area bordering Shanxi, he worked for a whole year and only got 92 yuan money. This year, he has never seen a few white noodles and eats sweet potatoes every day.

Later, he was so afraid of poverty that he chose to go to Thailand to find a new way of life.

When I first arrived in Thailand, I had no money or food. Yan Bin used to sell blood for a living. So, when he found a boss who was willing to accept his job, the boss asked him how much he wanted, and his answer was simple: take care of yourself. Among the apprentices working in Chinatown with Yan Bin, there are two mainlanders from Kunming. All three of them eat a lot. Yan Bin is a northerner and eats much more than those two southerners. The proprietress was unhappy and said, Yankees eat so much! So, he eats a bowl every meal, and then takes his salary to buy rice and cook it with soy sauce.

During his work, Yan Bin was particularly diligent. Other disciples slept until 8 o'clock, and he got up at 5 o'clock to clean the yard and make preparations before construction. As a result, in less than two months, he was appointed manager by his boss.

It is precisely because of this perseverance and persistence that ordinary people cannot do it. After years of hard work, Yan Bin finally founded Hua Bin Group in Thailand at the age of 30, mainly engaged in real estate, tourism, international trade and other businesses. Later, it gradually became a very powerful enterprise among local overseas Chinese.

The first bucket of gold comes from real estate.

Yan Bin said: "The first pot of gold for every successful person is the hardest. My real first bucket of gold came from real estate. Real estate earned that building. Now this building is still in the center of Bangkok. Although it is very old, it is a witness of history. "

Hua Bin Tower in Bangkok, Thailand is located in Lane 6, Sukunyi Road, downtown Bangkok. Its commercial location is equivalent to Xidan in Beijing. There are two buildings, which are rented by more than 300 companies. Eight meters to the left of the building is a five-star Sofitel Hotel, and 10 meter to the right is a four-star Dynasty Hotel. Five meters behind is a quasi-five-star international apartment Aumigny Building, and in front is a castle-style private garden villa with closed iron gates.

Within 200 meters of Fiona Fang Tower, there are also the famous Marriott Hotel and Sheraton Hotel. Compared with these buildings, the status of Hua Bin Tower in Thailand's real estate industry is not high: the building is aging, the facilities are outdated, and the security is lax ... But in this building, Yan Bin has set up main offices in Bangkok, including Red Bull Energy Beverage Thailand Co., Ltd. and Hua Bin Apartment Management Company.

Betting on "beard project", market sensitivity depends on understanding.

Successful people often have an adventurous spirit in their bones. Although Yan Bin kept a low profile, every investment he made was a gamble, even though it was carefully planned.

1995 is a breakthrough year for Hua Bin. That is, in this year, he bought an uncompleted residential flats in Beijing at that time, and later developed it into the top commercial building in Beijing CBD-Hua Bin International Building.

At that time, the Huabin Tower was delayed for 12 years, which was a "beard project" and a hot potato that no one dared to pick up. At that time, Yan Bin applied for a loan from the president of a commercial bank. The president sarcastically said, "This building has stood beside Chang 'an Avenue for 12 years. If anyone can build it, I'll jump from the upstairs. "In addition, at that time, housing reform had not been implemented in China, and the real estate market was far from marketization and commercialization. The complexity of its operation can be imagined.

But it was in this situation that Yan Bin won the bet. Nowadays, you can often see politicians, chairmen and celebrities from all over the world coming and going here. There are also high-end cars like Bentley and Rolls Royce parked at the entrance of the building all the year round. The Thai Embassy in China is also located in the building.

Yan Bin has his own understanding of market sensitivity. He said: "Books without market sensitivity. The key is whether you pay attention to this thing and look at the market calmly. When an enterprise reaches a certain level, the market comes first. You won't be a market, you can't see your own consumer groups, you can't find your own market space, and everything is fake. "

Yan Bin added: "1997' s successful response to the Asian financial turmoil is an example. I am not ashamed to say that many people admire me. In the first half of the financial turmoil, people who came to Thailand from Chinese mainland were able to convert their property into cash and remit it back to the mainland. I can't imagine. Other companies invested in dollars. At that time, the domestic currency depreciated nearly twice, but I was making money. The Thai financial community raised this point and gave me a thumbs up. Thai Chinese or Thai companies do not have this sensitivity. This still depends on understanding. I go to bed late and get up early every day, read a lot of newspapers, and use my brain to ponder. "

Of course, Yan Bin's investment is not always smooth sailing, and he has also suffered major setbacks. 1994, Hua Bin Group leased 1000 mu of land from Nankou Town, Changping, and built Wodelin Paradise, which will become the largest paradise in Asia. However, the project eventually died for undisclosed reasons and became the largest unfinished building in Asia. With the demolition of 20 13, the once fairy tale was finally shattered and became the eternal pain of Yan Bin.

The promotion cost 200 million yuan, and "Red Bull" became popular in China.

Red bull functional drink was born in Thailand, and it has a history of more than 40 years. When this beverage was invented, it was the primary stage of Thailand's economy. This kind of beverage containing various nutrients can refresh the mind and replenish physical strength, and has a good taste, which quickly won people's love. After long-term unremitting efforts, Red Bull has gradually taken root in Southeast Asia, Central Europe, Australia and other places, covering all surrounding countries and regions, and constantly expanding its market. At present, it has become a well-known brand in 140 countries and regions. In the world functional beverage industry, "Red Bull" is famous for its total sales volume and the largest entry into countries and regions. Among them, in Thailand alone, the annual sales volume reached 654.38 billion cans and bottles.

From 65438 to 0995, Yan Bin began to invest in China. At that time, he saw the great potential of China market and the significance of Red Bull Beverage to the social crowd, so he introduced Red Bull to China and established the Sino-foreign joint venture Red Bull Energy Beverage Co., Ltd. in Shenzhen Special Zone. Therefore, Yan Bin is also known as the cow where Red Bull enters China.

According to informed sources, when Red Bull entered the China market, the Ministry of Health conducted a special inspection on the testing and approval procedures of functional drinks abroad for a period of time. Later, with the approval of the Ministry of Health, Red Bull was allowed to enter China. Because there was no concept of energy drink in China at that time, the relevant departments defined red bull drink as a special purpose drink.

When "Red Bull" entered the China market, there was no concept of energy beverage in China, so the relevant departments defined "Red Bull" beverage as "special purpose beverage". As a high-priced product with distinctive functions, Red Bull spent 200 million RMB on marketing only in the first year. It can be said that it was difficult from the beginning. After the second year, "Red Bull" really swept the country. The slogan "Drink Red Bull when you are tired" is well known to hundreds of millions of consumers.

1998 10, Red Bull established its production base in Beijing and set up its headquarters in Beijing with a registered capital of 1 100 million yuan, which was one of the largest Sino-foreign joint venture beverage enterprises in Beijing at that time.

Yan Bin said: "When an enterprise reaches a certain level, the market comes first. You won't be a market, you can't see your own consumer groups, you can't find your own market space, and everything is fake. "

Later, Red Bull became one of the famous enterprises in China supporting the Olympic bid, and held various activities in support of sports. At that time, Red Bull's slogan was: Make more efforts for the people of China who are striving for self-improvement and prosperity in the reform and opening up. Up to now, Red Bull beverage still occupies a large share in the functional beverage market in China.

Workaholics who sleep standing up don't stick to a pattern.

Some companies try their best to go public, but some industry leaders insist on not going public, such as Huawei and Wahaha. Like Ren Hezong, Yan Bin refused to go public. In an interview with the media, Yan Bin once said, "Enterprises have more responsibilities. Some people have worked hard to save a little money. Don't play stocks, do something industrial. "

Yan Bin is a real workaholic. In an interview on 20 12, Yan Bin said that he slept standing up. "I get up at 5 o'clock, get up early and have a clear mind. I am a horse, and the horse sleeps standing. " "It flew 1 more than 300 hours in the world in one year, * * * 1 6,5438+07 days on the plane, and the cost of1minute was 400,000 RMB." When he was in Jianhua Bin International Building, he could go up and down 20 times a day and check every floor to see why something went wrong.

Yan Bin's use of people is eclectic, so that young people can get up and down, and often get miraculous results. He believes that "young managers are full of vigor, broad vision, good at learning, keen and thorough observation, rich and novel imagination, brave in abandoning the old and taking the new, and good at improvising."

In 2003, Yan Bin decided to appoint 33-year-old Fang Weizhong as CEO of Red Bull China. Another general, Guo Jieyuan, was an agent in Fujian. He was accidentally discovered by Yan Bin and became his right-hand man step by step. And their performance in Hua Bin since then is really remarkable.

Keep a low profile and look down on prosperity.

After more than 20 years, Yan Bin has developed Hua Bin Group into a multinational investment group company integrating sports and cultural industries, tourism and leisure, functional drinks, international trade, real estate and property management, mineral resources and other industries. The group has set up branches in Singapore, Canada, the United States, Britain, Germany, Switzerland and other countries.

What kind of person can Yan Bin turn Hua Bin Group into such a huge enterprise? Under the influence of his low-key style, the outside world naturally doesn't know much about it. According to an employee who once worked in his group, Yan Bin has a "strong personality" and likes to live in a villa in Hua Bin Manor most of the time.

Even his president, Guo Jie, will be very cautious when telling his boss's experience. When talking about some experiences and background of Yan Bin, he always plays it down. Although Yan Bin also has his own blog, there is no personal introduction except analyzing his "Red Bull" beverage development strategy.

Even with his huge wealth, Yan Bin kept a low profile. In fact, as long as he is willing, he can go to the United States to play golf, go to a French farm to taste red wine, and go fishing in Jeju Island, South Korea. But in Yan Bin's eyes, driving a luxurious Bentley and a high-end private jet is no different from riding a bike in the 1970s, and there is nothing to show off.

With such a mind and extraordinary verve and talent, we believe that the story of Yan Bin and his Hua Bin International will continue to be wonderful.

Second, she only sent her face twice, and now Chen Dage is valued at 20 million.

"We not only have feelings, but also secret weapons."

This is the slogan of Chan Ge of Chengdu Software Park.

Tianhua Road, Chengdu Software Park, is praised as "snack street" by Chengdu people. There are many noodle restaurants, Chinese food and special foods in the small streets hundreds of meters away, and some rivers and lakes are even more "dangerous places", which the military strategists must fight for.

Small storefront, full of style, full of customers. According to the founder Chen Lan, Chan Ge was a new catering company officially launched last year 10, because after two years of technical research and development, it solved the problem that cooked noodles could not be preserved for a long time.

With this unique core technology advantage and broad market prospect, Chan Ge opened its popularity and market in the software park with the precise positioning of "We only deliver take-away noodles" in just half a year.

This shop is said to have completed the project, decoration and opening in only one month.

"At that time, we happened to find that this pavement was to be transferred, but the landlord only gave us less than a week to raise funds, so we launched the crowdfunding plan urgently and completed three crowdfunding in just three days." Speaking of the popularity of crowdfunding, Chen Lan couldn't hide his inner excitement.

This is Chen Dage's first shop.

According to Chen Lan, Chen Dage's team is a professional team composed of advertising creative personnel, film and television directors, senior catering industry operators and executive chef, with about 20 full-time employees.

At present, Jackie Chan has a production department, a brand department and an operation department. In addition to quality assurance, he also has advantages over others in shaping and promoting his own brand.

Unique skill, take-out only delivers noodles.

In areas with dense office buildings and white-collar workers, take-out has naturally become a necessity.

Chen Lan found business opportunities.

Through research, she found that at present, there is basically only the choice of rice for takeaway, but quite a few people like to eat noodles. Including former colleagues in the north, would rather eat two steamed buns than lunch boxes.

Noodles, like rice, are staple food and just needed. Worldwide, the proportion of people who eat pasta is greater than that of people who eat rice, and the proportion in China is different, but it is relatively balanced in big cities with large foreign populations such as Beishangguangshen and Shenzhen.

"How big is the takeaway market, and the delivery demand accounts for half of the country."

Finally, she raised a question. Do you have any noodles to take out? She consulted many friends around her who like noodles, and they all said that they really need such a bowl of noodles.

So, Chen Lan started the road of R&D for two years, which is Chen Lan's second venture.

They invested more than 6,543,800 yuan in product research and development, including the establishment of central kitchen and other infrastructure.

At present, product standardization has been completed, and a central kitchen with a target daily carrying capacity of 2000 copies has been built. Take-out has been online for more than 100 days, and the proportion of old customers has reached 60%.

For take-away noodles, more people will have this experience.

When it was delivered to you face to face, it was either pimple or cold, which seriously affected the taste of noodles.

In this regard, Chen Lan painstakingly studied the technology for two years, and finally came in handy.

"Ensuring the taste of noodles is the core of our technology."

She explained to I Dark Horse that noodles are actually the result of comprehensive presentation through raw material selection, noodle making and product making.

By changing the proportion of flour, eggs and other ingredients in noodles, Chan Ge never contains any illegal additives, which solves the practical problem that noodles cannot be stored for a long time after being cooked and the taste is affected by takeaway.

As for the temperature problem during the meal delivery, Chen Dage kept the temperature at 80 degrees all the time.

When my dark horse asked whether Chen Lan would launch other staple foods in the future, Chen Lan shook her head and said:

"Take-out only delivers noodles" is the brand slogan of Chen Dage. We want everyone to remember us at a glance, and we want to make a big difference in the subdivision of noodles. "

Seems to be here, Chen Lan strengthened her tone.

Of course, in Chen Lan's view, there are also some problems.

"In fact, this is a problem in the entire take-away market, such as the influence and restriction of the platform on merchants, the troubles of the customer experience of third-party distribution, and the habit of burning money and being cheap in the early stage of the take-away platform."

As for the statement that the take-away platform burns money, Chen Lan thinks that Chan Ge will only invest in infrastructure in the early stage of brand building, and there is no such statement.

Now, all major platforms are constantly merging and reorganizing. I believe that through continuous adjustment, the market will tend to be rational, return to the essence of business, and the platform for burning money will gradually cool down.

At present, Jackie Chan's valuation in the capital market has reached 20 million yuan. The repurchase rate of old customers can reach 60%, and the replenishment rate of consumption 10 or more can reach 1 1%.

Chen Dage's next plan is to open 6-8 stores in half a year.

And expanding the scope of distribution has also become a plan within its goal.

"Our future development model is a physical experience store, which is a takeaway distribution point. In the future, we will cover the whole city, and office buildings within 2-3 kilometers of physical stores can cover our takeaways. "

Starting a second business is both "painful" and happy.

Chen Dage is Chen Lan's second venture.

As a female entrepreneur, she is curious about the world and dares to try.

Chen Lan was the founder of Sichuan Sizhitang Culture Communication Co., Ltd. before he founded Chen Dage, and it has been seven years since then.

The establishment of "Chen Dage" is exactly what we said earlier. She hopes to save this group of people who are "unhappy" in the office building, and also hopes to bring Chengdu's food to the whole country.

She said that she was happiest when she achieved phased success or solved a major problem, and when she was in the lowest mood, it was often the time when the company was faced with lack of money and talent.

"The hardest thing is money." Chen Lan said to my dark horse.

In her eyes, Chen Dage's team, direction and goals are very clear, team members are also very professional and excellent in their respective fields, and everyone is working hard.

When an idea becomes a reality, the whole process needs constant optimization, especially for an innovative company like ours, so it is very important to try and make mistakes in the previous process.

Entrepreneurship is a very wonderful process. You never know what will happen next. Life is full of infinite excitement, and of course it may be horrible. Entrepreneurs need a tough heart.

This is Chen Lan's understanding of the significance of entrepreneurship, and it is also necessary for every entrepreneur.

Entrepreneurship is a continuous state and the normal state of life.

In fact, it is not difficult to find that many entrepreneurs can't balance their problems with their families.

For a female entrepreneur like Chen Lan, the balance is even more difficult.

The understanding and support of family members is the most important thing.

In her view, in the process of starting a business, family life can only be attended intermittently, and the quality of each activity can be improved to make the time together as enjoyable as possible.

In the absence of accompanying family members, we should communicate with them more and express more, and strive for their heartfelt support.

"Now I may focus more on Chan Ge, hoping that it can become the first brand of take-away noodles in China".

This is Chen Lan's last words to the dark horse. Between the lines, it reveals the ambition of this ordinary woman and her love for Chen Dage's brand.

As said at the beginning, "We not only have feelings, but also have secret weapons".

I hope that in the near future, we can all receive this gourmet "business card".

& gt& gt& gt Click Next to enter more related content.