Travel poster production-how to better design travel promotion posters

How to add text when making travel posters in PS

How to add text when making travel posters in PS? In the picture below, you can get the material of the case below: In this effect, you can express it according to the text Content, appropriately adjust the layout of elements, such as text and pictures, elements and background, text and pictures, text and text, etc., can produce various combination effects, but the difference between these graphics lies in the different combinations. The results may also be different, but for a single text, it can be changed according to needs, or based on a font, a certain color, a certain form, or a certain type. As shown in the figure below, here is a combination design technique. Multi-element combination graphics In Chinese culture, multi-element combination graphics refer to the mixture of different types of geometric figures or text graphics. This kind of design is also described as multi-element in ancient Chinese proverbs. If multiple elements are combined in this way, the graphics will appear less complicated and the application of elements will be required. How to make a travel poster

Three elements of a travel poster:

1. Pictures: the special and representative scenery, humanities, legends, history, architecture, etc. (pixels) of the tourist destination to be promoted It should be high, and the pictures should be exquisite and representative).

2. Text: An introduction to the tourist destination to be promoted (the text is beautiful and concise).

3. Services: local tourism management department, hotel accommodation, transportation and approximate price.

The first two are necessary, and the latter is often related to promotion policies during certain special periods. You can also negotiate with the hotel, transportation, etc. to share the cost of the poster. After these are determined, you can find some local advertising printing and design companies to contact for printing. If it is for travel agency promotion, the text and service department can be changed to the introduction of the travel agency and the introduction of travel routes and prices. How to better design tourism promotion posters

The main design elements of poster design are the same as the main elements of graphic design, which are composed of text, graphics and color. So how to better design tourism promotion posters?

1. Photo elements of tourism poster design

In order to make their poster designs more attractive, tourism companies use photos as posters Graphic design. When using photos in design, you need to pay attention to:

① The selection of photos must be representative and visually impactful, such as photos with a wide angle and a wide field of view.

② A large page can put 2-3 pictures, and the ones with the most visual impact and representativeness can be put together. Try not to place the description text inside the picture, and do not place the text so conspicuously that it affects the visual effect of the photo. This can attract the most readers' attention.

③As for the resolution of poster design, it is best if you can find vector images. If you use collected photos to make posters, you should choose high-definition photos, because high-resolution pictures have better inkjet effects.

2. Modes of travel poster design

There are direct and indirect modes of poster design. Generally, the direct mode is simple and easy to understand. The direct style can express the author's theme and ideas in a flat and direct manner, and also makes it easier for readers to understand what the author wants to reflect. The main purpose of the design of promotional posters for tourist attractions is to attract tourists, which is equivalent to advertising the attraction, so the direct method can attract people faster.

3. Materials for travel poster design

From the material of poster design, it is best to use inkjet printing pictures with higher resolution for better effect.

4. Size of travel poster design

The size of travel poster design depends on the location where the poster is displayed. Generally, if you display it on the Internet, just use the specifications suitable for the Internet. The actual picture shows three specifications: large (60cmx80cm), medium (30cmx42cm) and small (20cmx30cm).

5. Contents of travel poster design

①. Travel poster design needs to determine the theme. The theme should be combined with the tourist destination’s attractions, reception standards, and characteristics of the travel team (or scenic spot). You need to capture the unique features.

②The most important thing is to highlight the characteristics of the scenic spot. It depends on what style of scenic spot it is. Each scenic spot has its own different characteristics. Of course, the designed style and form are also different. Be careful not to add things that don't exist. Some places can set up some suspense.