SWOT Analysis on Hotel Network Marketing

hotel network marketing, taking opening up the end-customer market as an example, analyzes

advantages S: the reasons why customers will choose this hotel, such as service, geographical location, cost performance, etc.

disadvantages W: the hotel is inferior to competitors in this region

opportunities O: the network competition in the hotel industry focuses on the competition between hotel reservation platforms, and the network promotion and online word-of-mouth promotion of localized services are relatively few people do. There is the possibility of producing good results

Threat T: It is difficult for individual network hotel promotion to form scale effect, and at the same time it will be resisted by professional platform network promotion, and it is also difficult for professional network teams and mature network resources to obtain

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