How does B&B work?

The operation mode of the platform is to obtain traffic and distribute traffic. The mystery of the platform lies in how to distribute traffic. Therefore, each platform has a traffic distribution model, and they will tell the merchants the distribution rules, so that the merchants can act according to their own wishes, and at the same time keep the model confidential to a certain extent. This is the core secret of every platform.

There is no doubt that we are most concerned about orders, but all orders are because of one click. This click is the basic unit of traffic. This click platform is basically described by the number of views.

The data in front of this click data is your traffic distribution display, and the display ranking is the ranking. Ranking is determined by many factors. In addition to the rigid factors you know (such as refusing to order food will lead to a complete decline in the ranking), the key point is the click conversion rate. In fact, many factors are ultimately reflected in the appearance of click conversion rate.

The first point: beauty is the last word. It is human nature to love beauty; At the same time, everyone agrees that beauty is directly proportional to quality.

The second point: unique value leads to curiosity and recognition. In the first picture, there is a super building owner icon PS, which emphasizes and strengthens this point. In fact, it is no different from other houses. These houses are all super landlord's houses, but its uniqueness lies in its emphasis on strengthening. Therefore, it ranks first in the homepage of a certain platform and a certain city.

The third point: that completeness and sufficiency of house information. These two sets of maps are the top maps of two different cities on a certain platform. The number of houses in the first city is much less than that in the second city, which can also be seen from the picture. They are more sensitive to housing information and easier for guests to make judgments.

After B&B becomes a big brand, it will cooperate with real estate developers in Lv Wen to do operation management and draw a model for its supporting B&B. This is the second trend we see. Or be a hosting platform and focus on online traffic. For example, China Lodge will buy homestays everywhere and make its own platform bigger. This is the third trend we see. These are the ways in which light assets operate.