Traditional Culture Encyclopedia - Hotel reservation - Peninsula Hotels Group introduces the hotels under Peninsula Hotels Group

Peninsula Hotels Group introduces the hotels under Peninsula Hotels Group

1. What benefits does the background of Peninsula Hotel Group bring to the operation of Peninsula Hotel Shanghai? 2. Introduction to the brand of Peninsula Hotel Group, in detail 3. How many Peninsula resort hotels are there in the country? 4. Introduction and detailed information of Peninsula Hotel 5 , Is the Peninsula Hotel on the Bund in Shanghai owned by the Marriott Group? 6. How many Peninsula hotels are there in China? What benefits does the background of the Peninsula Hotel Group bring to the operation of the Peninsula Hotel in Shanghai?

Rich management experience. Peninsula Hotel Group Management Co., Ltd. was established in 2010 and is located in the Hong Kong Special Administrative Region of China. It has three hotels, The Peninsula Hotel in Hong Kong, China, The Peninsula Hotel in Shanghai and The Peninsula Hotel in Wangfu. It has rich management experience in the operation of The Peninsula Hotel in Shanghai. The Peninsula Hotel in Shanghai Built in 2009 and located on the historic Bund, it ranks among the world's leading hotels in Shanghai's iconic riverside boulevard.

Peninsula Hotel Group brand introduction, more detailed

Peninsula Group’s development profile

Peninsula is famous for owning and managing high-end hotels, commercial or residential properties. The group is a hotel group developed with the Peninsula Hotel in Hong Kong as the core in 1928, and its parent company HSH began to manage its first hotel in Shanghai in 1922. The purpose of establishing Peninsula Group in 1972 was to separate the management and marketing operations.

The operating characteristics of "Peninsula"

Looking at the growth history of Peninsula Group, its success stems from many aspects. From a broad perspective, its operating characteristics include the following aspects: focus on location strategy, maintaining and strengthening the brand, pure and simple expansion concept, successful market segmentation, unique hotel culture and keeping up with world technology trends.

Several current strategic initiatives of "Peninsula" Group

Following its own unique business strategy characteristics, "Peninsula" Group adapts to the current world economic climate and combines its own actual conditions , launched a series of new strategic initiatives.

1. "Three-step" strategy: To maximize cash flow, we need to improve work efficiency and employee morale through restructuring, keep in touch with potential partners, and seize opportunities that are consistent with the company's overall goals; to maximize efficiency, we must ensure Provide high standards of service.

2. Emphasis on core business

3. Increase share in joint ventures

4. Focus on key objectives

5. Find the right partner

How many Peninsula Resort hotels are there in the country?

There are three Peninsula Resort hotels in the country: Hong Kong, Beijing, and Shanghai.

The Peninsula Hotels Group occupies a leading position in the global hotel industry. The group was founded in 1928 and currently has luxury hotels in the following ten famous cities around the world: Hong Kong, Shanghai, Tokyo, Beijing, New York, Chicago, Beverly Hills, Paris, Bangkok and Manila, of which The Peninsula Hong Kong is the flagship hotel; now Projects under development include The Peninsula London. The Peninsula is an enduring legend that has become synonymous with luxury, comfort and exceptional service. "Foresight and excellence" - just to create a pleasant and warm customer experience.

Introduction and details of The Peninsula Hotel

History

The Peninsula Hotel opened in 1928 and was known as the "Lady of the Far East". It was the most advanced hotel in Asia at the time. and one of the most luxurious hotels. The building at that time had only seven floors and was H-shaped.

From the construction of the hotel in 1922 to its completion in 1926, it was once used as a temporary military camp by the British army.

Hong Kong fell during World War II. On the evening of December 25, 1941, Hong Kong Governor Peter Yeung took the Star Ferry to the Peninsula Hotel to sign a letter of surrender. During the Japanese occupation, the Peninsula Hotel was requisitioned by the Japanese army as a command center.

Since the 1950s, the Peninsula Hotel has been known as the "Movie Teahouse" because many movie stars love to have afternoon tea at the Peninsula. In the 1980s, artists such as Leslie Cheung, Chung Chu-hong, and Maggie Cheung were frequent guests of the hotel. Hollywood star Tom Cruise also stayed.

In 1994, the hotel underwent an expansion project and a 30-story new wing was built on the north side. There is a heliport on the top floor, allowing important VIPs to directly use helicopters to and from the Hong Kong International Airport, or to travel over Hong Kong.

75-Year Legend

Stories about hotel management techniques may not be suitable for it. Frozen numbers and matrix management graphics are not its style. History is its style. style, it is a living history. As the last face of the British consortium in Hong Kong, Hong Kong's fourth largest tycoon - the Kadoorie family's splendid symbol of 30 billion wealth in a century, the four words "Peninsula Hotel", for those who like For business travelers who appreciate history and culture, it itself means a good choice. Therefore, it is affectionately called "ThePen". Its English-style afternoon tea was once a favorite of writer Eileen Chang. Even the director of "Love in a Fallen City", Ann Hui, gave most of the scenes to it: starting from the hero and heroine hugging each other and dancing, "here is the best dance floor in Hong Kong." From when they fell in love, "Can I see the moonlight in your room?" to when they were in love, "I always want to see the moonlight in your room." Eileen Chang allowed Peninsula Hotel to witness all the emotional entanglements of lovers in troubled times.

Founded in 1928, as the oldest hotel in Hong Kong, it has become a symbol from the first day of its birth. 75 years ago, it even awakened the sleepy Kowloon Peninsula of Hong Kong. It once surpassed the ten-mile foreign market in Shanghai and became a place where celebrities in the city socialized and exiled nobles lived and died. It is watching Hong Kong, experiencing Hong Kong, and following Hong Kong's maturity and growth. It is the pride of Hong Kong's hotel industry. In a recent global survey conducted by the American Zagat survey agency, The Peninsula Hong Kong was rated as the best hotel in the world and ranked first among the top ten hotels in the world. It was also the most popular business hotel among readers of Time Magazine in 2003 and ranked second among the best business hotels in the world by Business Traveller.

Miss Zhang Yaxin, the hotel’s public relations director, seemed to be very unaccustomed to introducing the Peninsula Hotel’s business characteristics and core competitiveness in a formulaic manner. Ms. Zhang provided reporters with a series of figures behind the 75-year history of the Peninsula Hotel. Ms. Zhang said: “This This is Peninsula's culture, this is Peninsula's competitiveness. "

The hotel has 48,000 pieces of sterling silver tableware with a market value of US$1 million. It needs to be polished with eight polishing machines every day to make the tableware as bright as possible. new. These tableware have been made by the same manufacturer since 1925.

The doormen open the glass door engraved with a pair of fighting gods about 4,000 times a day for guests. Their all-white uniforms and white hats have not changed styles since the opening.

Peninsula has the lowest employee turnover rate in Hong Kong. ***There are 775 employees. On average, 2.6 employees serve one customer. Among them, one employee has served for 75 years and two employees have served for 40 years. The service reaches There are 9 people who have been 30 years old, 29 people who have been 20 years old, and 148 people who have been more than 10 years old.

The cultural relics protection group established during the hotel's major renovation in 1960 eliminated the ceiling fans and crystal chandeliers in the lobby and retained the Gothic-style column top in the lobby with ***76 plain white faces. .

Family Defense

The owner of this pearl is a British-Jewish family named Kadoorie. The Kadoorie family has wholly owned the Peninsula Hong Kong Hotel since 1928. .

The Kadoorie family is another famous British-funded consortium besides Jardine Matheson, Swire and HSBC. Its core assets are 34% equity of China Power and 58.82% equity of Hong Kong Hotel Group, and it holds a large number of unlisted assets, such as the famous Baoyuan Investment. In 2003, he was listed as the fourth richest man in Hong Kong by Forbes magazine with assets of US$4.5 billion.

In Ms. Zhang’s view, the very stable hotel culture comes from the stable family management.

However, this stable family management was once criticized by investors for being conservative and "unenterprising". Therefore, the Hong Kong Hotel Group, with the Peninsula Hotel as its core asset, was twice stock-taken in the 1980s. Forum snipers Liu Luanxiong and Luo Xurui launched a hostile takeover.

"It was the only 6-star hotel in Hong Kong at that time. It was antique and I liked that smell very much." Talking about the hotel sniper incident, Liu Luanxiong once recalled in an interview with this reporter. So when the opportunity came, Liu Luanxionghao did not hesitate to take over it with his subsidiaries, China Entertainment Company and Aimico, together with Lai Sun Garments, at NT$53 per share. In order to fight for the board seat and voice of the Grand Hotel, Liu Luanxiong and the Kadoorie family launched a year-long battle, which ended with Kadoorie taking over the shares of the Grand Hotel held by Liu. This move made Liu's China Entertainment Company profitable. 92 million Hong Kong dollars, while Aimeigao earned 42 million Hong Kong dollars.

After the fierce war, the Kadoorie family was determined to reform. In 1994, it was significantly renovated and expanded. In addition to building a 30-story new peninsula wing, it also invested in the construction of a helipad, becoming the only hotel in Hong Kong with a helicopter. Kadoorie also invested US$1 billion to purchase The Peninsula Hotel in New York, The Peninsula in Beverly Hills and The Peninsula Bangkok.

Today, the Peninsula Group, a subsidiary of The Hong Kong and Shanghai Hotels Co., Ltd., manages eight luxury hotels in Hong Kong, Manila, Bangkok, Beijing, New York, Beverly Hills and Chicago, with a total of 3,000 hotels. It has multiple guest rooms and is famous for its concept of building only one top-level luxury hotel in every metropolis. It is honored as the "Five-Star Peninsula" by the international hotel industry.

Return to Shanghai

On May 7, 2004, the Kadoorie family officially announced its investment in the Peninsula Hotel Shanghai. This is the first time it has returned to Shanghai after being away from Shanghai for more than 50 years, continuing its "hundred-year relationship" with Shanghai. According to reports, the Hong Kong and Shanghai Hotels Co., Ltd. was founded in 1866. It started operations in Hong Kong and Shanghai at the same time. By 1924, it already owned three of the most luxurious hotels in Shanghai at the time. After World War II, The Hongkong and Shanghai Hotels Co., Ltd. sold all its shares in the mainland and left Shanghai, turning to the Hong Kong Peninsula as the flagship symbol of the hotel company.

The Shanghai Peninsula Hotel project located at No. 31 Zhongshan East 1st Road, Shanghai is the first project to be launched in the Bund source project. By then, the platinum five-star Shanghai Peninsula Hotel will not only add a new style to the peninsula-shaped Bund , will rely on its world-famous brand, rich management experience and world-class services to become a new landmark of high-end places in Shanghai.

Business Characteristics

Hotel Features

The Peninsula Hotel has many restaurants and bars. Gaddi's is considered one of the best French restaurants in Asia. Felix on the 28th floor offers Pacific Coast Food, opened in 1994, was designed by a famous French designer. The Lobby on the Peninsula is famous for its afternoon tea and is frequented by many celebrities in the city; Jialin House provides exquisite Cantonese cuisine and has cooperated with Cathay Pacific Airways Co., Ltd. Cooperate to launch special in-flight meals

Address

No. 22 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong

Transportation

MRT Tsim Sha Tsui. Exit E of the station (3 minutes walk