Japanese wedding company released the one piece wedding dress. Why do many businesses start to co-brand now?

The reason why merchants will launch joint funds is mainly to promote them with the help of animation works. Because the world-famous animation works like One Piece have a large number of fans all over the world. If the co-branded products launched by merchants can attract fans of One Piece to buy, then this is undoubtedly a huge business opportunity market. Because fans of One Piece are more likely to accept the joint products of One Piece than ordinary consumers. Of course, the reason why merchants will launch joint-name models is also related to the following reasons.

First, joint products can reduce the cost of publicity. Co-branded products are to reduce their own publicity costs, because co-branded products are to expand the influence of their products with the help of the influence of their works. Over time, the animated works of One Piece also have a loyal fan base all over the world, so once such a joint product is launched, it will cause great heated discussion among animation lovers.

Second, co-branded products are more easily accepted by specific consumer groups. The positioning of co-branded products is to enable fans to consume. Although some ordinary consumers will still buy these products, only fans can accept the expensive price. Moreover, fan groups are more enthusiastic about some co-branded products than ordinary consumers.

Three, joint products have a certain appreciation space. Merchants will adopt a limited-time strategy when launching joint-name products, so this will also lead to the situation that the supply of joint-name products is in short supply, and the prices of these joint-name products among fans will also rise. Merchants can also use this time-limited strategy, so that joint-name products have certain room for preservation or even appreciation.

It can be said that the joint product strategy is a good marketing tool. Of course, merchants must ensure the quality when launching these joint-name products. Because if the quality is too poor, it will not only bring word-of-mouth problems to the merchants themselves, but also anger a large number of fans.