How to plan WeChat marketing in the catering industry?

Catering WeChat marketing planning should be based on understanding of the platform. What exactly should we do? The ideas I gave are for reference only.

WeChat is the number one overlord of social media, with hundreds of millions of daily users, and a huge market! But relatively small for each individual. WeChat can implement planning through: official accounts, Moments, WeChat groups, and mini programs. Therefore, the WeChat marketing planning of catering should be based on these four entrances.

The marketing plan of the public account needs to plan catering promotion activities in the form of pictures and texts. The activities are driven by announcements and limited time customers: special and special dishes are launched every day, and are vividly pushed with pictures, texts and videos.

Marketing planning for Moments, pictures, texts and short videos. Planning content: Promotional activities, highlighting daily hot items. At the same time, it is necessary to continuously and interactively push customer satisfaction and special discount sharing, so that sharers can continue to enjoy the discounts, realize everyone's forwarding and everyone's dissemination, accelerate the distribution of friends' circles to create momentum, and provide attention and experience participation for catering traffic. The strange group came for the first time, and there will be a second time, spreading infinitely.

The marketing planning of WeChat groups mainly uses announcement or notification strategies for theme planning, and then continuously distributes live scenes and uses short videos to show the activity of the scenes. At the same time, on-site sharing of prize-winning activities is encouraged, such as: sharing once to a circle of friends or a group to enjoy a 10 yuan discount, and receiving 10 yuan at checkout can encourage "free eating"!

The marketing planning of mini programs is mainly focused on display and sharing, and it is necessary to attract unlimited traffic and attract customers through "free eating".

After completing the online marketing planning, the next step is to plan the offline effect transformation and landing activities. For example: in-store gift collection planning, allowing online activities to be implemented offline. Only through the integration of online and offline services can traffic conversion and monetization be achieved.