Large-scale activities of China Woodcarving City in Dongyang

China (Dongyang) Woodcarving Bamboo Handicraft Expo (hereinafter referred to as "China-ASEAN Expo") is held in Dongyang Woodcarving City from 1 1.8 to 1.2 every year, and has been successfully held for nine times. It has become the largest annual event in the domestic wood craft and wood carving (mahogany) furniture industry in terms of scale, grade, number of visitors and influence.

China-ASEAN Expo is sponsored by China Arts and Crafts Society, China Forestry Industry Federation, China Intangible Cultural Heritage Protection Center, China Chamber of Commerce for Import and Export of Light Industrial Crafts and Dongyang Municipal People's Government. The exhibition scope includes wood carving, root carving, wood carving mahogany furniture, bamboo carving, special wooden handicrafts, antiques and calligraphy and painting.

Every year during the China-ASEAN Expo, manufacturers from more than 20 major woodcarving producing areas, such as Beijing, Yunnan, Hainan, Guangdong, Guangxi, Fujian, Jiangxi, Sichuan, Shanghai, Jiangsu, Zhejiang and Taiwan Province, will come to Dongyang with hundreds of thousands of woodcarving products to inherit and develop woodcarving skills and conduct business exchanges.

At the same time, from 20 13, in order to improve the level of craft woodcarving and artistic woodcarving, lead the cultivation of China woodcarving art collection market, and promote the development of China woodcarving industry, an activity of "Seize the Art-Exhibition and Special Auction of 100 Woodcarving (Bamboo Weaving) Masterpieces" will be held in China-ASEAN Expo. At that time, hundreds of masterpieces of different types and styles from all over the country and the works of students from Zhejiang Guangsha Construction Vocational and Technical College will collectively appear at the Expo.

In 20 15, China-ASEAN Expo will be more brilliant. In addition to the original activities, we also cooperated with Alibaba Network Technology Co., Ltd. to carry out this online and offline synchronous auction, which truly realized the new model of internet plus. Dongyang Intangible Cultural Heritage Exhibition Area, 20 15 12 Asia-Africa &; The Mediterranean International Contemporary Art Exhibition and Handicraft Exhibition will be held in China-ASEAN Expo for the first time this year.

Host unit

China Arts and Crafts Society, China Forestry Industry Federation, China Intangible Cultural Heritage Protection Center, China Chamber of Commerce for Import and Export of Light Industrial Crafts, Dongyang Municipal People's Government.

organizer

Woodcarving Professional Committee of China Arts and Crafts Society, Zhejiang Arts and Crafts Industry Association, Zhejiang Forestry Industry Federation, Dongyang China Woodcarving City.

16 national designer "master award" contest was held on June 30th, 20 14 in China Woodcarving City, Dongyang. Lin Jiayang, director of the Vocational Education Teaching Steering Committee of the Ministry of Education, professor and doctoral supervisor of Tongji University, theodora Maris, member of the British Association of Designers and Art Directors, creative director of the 2004 Athens Olympic Games, vice president of Taiwan Province Shih Chien University, founder of the School of Design of Shih Chien University, and other famous experts, scholars and designers at home and abroad, and Huang, executive vice president of China Industrial Design Association. Liu Yajia, CEO of Creative Headquarters of China Education and Television University, Chen Jun, Vice Mayor of Dongyang Municipal Government, Lu, a master of handicrafts in the Asia-Pacific region and China arts and crafts, President of Zheshang Jianye and Chairman of Zhejiang Dongyang China Woodcarving City Co., Ltd. attended the event. Many masters of arts and crafts, representatives of mahogany enterprises, teachers and students of colleges and universities, and media representatives attended the award ceremony and related activities.

Based on the industrial development and market development of China Woodcarving City in Dongyang, this year's Master Award has set up the16th National Master Design Award and the winning works exhibition of "Dongyang China Woodcarving City" Cup "New National Art-Creative Design Competition", the winning works exhibition of "Batong Culture Cup" Tourism Crafts Cultural Creative Design Competition and the students' woodcarving works exhibition of Guangsha College.

The "New National Art-Creative Design Competition" appeals to teachers, students, designers, artists, culturists and Chinese all over the world to pay attention to the powerful cultural and artistic resources of their own nation, practice the glorious mission of Chinese cultural rejuvenation and the development of the times, and explore and rebuild the new oriental cultural outlook and new artistic outlook.

The "Master Award" attempts to integrate the cultural industry operation platforms of the government, universities, enterprises and markets, design and build a brand-new image system with China elements, and lead the fashion and art life in the future world.

Winner list

20 14 65438+ 10/4, the selection was held in Tongji University, and a total of 572 valid entries (including 35 designers, 60 teachers and 477 students) were received from 69 institutions/companies/individuals, covering visual design/

Among the 572 works received in the first batch, the judging committee identified 295 finalists (including 25 designers, 43 teachers and 227 students). Taiwan Province Practical University * * * submitted 44 product design works, and 43 were shortlisted in the initial evaluation, which is the participating unit with the highest selection rate.

The second batch of works will be delivered before June 1, the preliminary review will be conducted on June/5, 20 14, and the general evaluation will be conducted on June 22, 20 14, from which the list of grand prize, gold prize, silver prize, bronze prize, excellent prize, excellent guidance prize and excellent organization prize will be determined.

History of "Master Award"

The competition started at 1997, and was successively awarded as "National Visual Design Competition for College Students" and "National Design Master Award for College Students". The contest was initiated by Professor Lin Jiayang, a scholar studying in Germany, and assisted by Mr. Jin Daiqiang. The world's top masters Gunter Rambow (German), Fan Xiong Fukuda (Japanese) and Seymour Chwast (American) jointly built it. Relying on the international educational resources of the former Wuxi University of Light Industry and Tongji University, it has been held for 15 sessions. The competition insists on cooperating with the government to serve Chinese and foreign enterprises and major tasks such as the Olympic Games and the World Expo. It is the one with the largest number of participants, the longest duration, the highest level of judges, the greatest influence and the strongest authority in domestic similar competitions. On the basis of 15 college students' design competition, a new competition platform has been specially added for national designers and college teachers. Starting from this session, the original "National Visual Design Competition for College Students" and "National Design Master Award for College Students" were officially renamed as "National Design Master Award", and designers, teachers and college students from all over the country were encouraged to participate in this competition, which is a major event of national rejuvenation. 20 14 World Arts and Crafts Festival was held in museum square, China Woodcarving City, Dongyang from June 18 to October 2 14. It was hosted by World Arts and Crafts Council, China National Light Industry Federation, All-China Federation of Taiwan Province Compatriots, China Arts and Crafts (Group) Company and undertaken by Dongyang Municipal People's Government. This grand event is jointly sponsored by the secretariat of the World Arts and Crafts Council, China Arts and Crafts Association and Dongyang China Woodcarving City, and is specially held to celebrate the 50th anniversary of the founding of the World Arts and Crafts Council. This is the largest and highest-profile grand event since the founding of world crafts council. Activities include the launching ceremony of the World Handicraft Festival, the 15th China Arts and Crafts Masters Exhibition and International Handicraft Exhibition, the International Woodcarving Competition, the World Handicraft Culture Theme Forum, the "Grand Bazaar" of the International Handicraft Festival, the float national costume parade for the 50th anniversary of the founding of the World Handicraft Council, and the World National Costume Exhibition.

20 14 The World Arts and Crafts Culture Festival and the 9th Dongyang Woodcarving and Bamboo Weaving Expo, with the theme of "Revitalizing the World Arts and Crafts, Inheriting Human Handicraft Skills, Developing Cultural and Creative Industries, and Creating Handicraft Brilliance", have become a grand event in the global handicraft industry. More than 2,000 guests from more than 60 countries around the world and 32 provinces (municipalities and autonomous regions) in China gathered in Dongcheng to exchange handicraft skills and culture extensively and explore ways to survive and develop.

During the meeting, * * * carried out nearly 40 activities in 7 categories, signed 8 investment projects 18, with a planned total investment of 2.237 billion yuan, and signed 5 scientific and technological cooperation projects with a contract value of12.55 million yuan. According to incomplete statistics, more than 654.38+million people visited during the Cultural Festival, which greatly expanded the influence of the Cultural Festival and the China-ASEAN Expo. The First China (Dongyang) Woodcarving and Redwood Furniture Fair.

From April 28th to May 3rd, the dongyang branch of the10th China (Yiwu) Cultural Products Fair and the first China (Dongyang) Woodcarving and Redwood Furniture Fair (hereinafter referred to as Dongyang Red Cross) were grandly opened in the China Woodcarving City International Convention and Exhibition Center in Dongyang, Zhejiang. Government leaders, industry masters, representatives of industry associations, exhibitors, dealers, buyers and business representatives gathered together to participate in the grand event.

The far-reaching influence of "Red Expo"

At present, there are more than 3,000 enterprises engaged in wood carving and mahogany furniture industry in Dongyang, with nearly 95,000 employees and an annual output value of more than 25 billion yuan, which has become an important characteristic advantage industry in Dongyang.

At the opening ceremony on April 28th, Xu Jianhua, member of the Standing Committee of Jinhua Municipal Committee and secretary of Dongyang Municipal Committee, said in his speech that the purpose of holding the wood carving mahogany furniture fair was to enhance the brand image of "Zuo Dong" mahogany furniture, expand social influence and deepen people's understanding of "Zuo Dong" mahogany furniture. On the other hand, it is also a bridge for the vast number of merchants to build cooperation and exchange, information exchange and win-win development, and create conditions for attracting investment, talent introduction, technical cooperation and cultural exchanges in the region. Dongyang will run this Expo well with full enthusiasm, open mind and solid work, and take this opportunity to launch the brand of "Red Expo", further improve the market operation level, standardize, normalize and make it a long-term economic and trade cultural event to spread the mahogany furniture culture in China and promote the development of mahogany furniture industry.

Oriental furniture, the display of charm.

This year's "Red Expo" set up 800 standard booths, and 100 brands of fine wood carvings and mahogany furniture gathered together. Local enterprises in Dongyang, such as Tang Ming Mahogany, Daqing Hanlin and Zhuomuwang, presented the charm of Zuodong furniture to national distribution buyers. Mahogany furniture enterprises from Shanghai, Fujian and Guangdong participated in the exhibition, which provided a bright window for everyone to learn more about Dongyang woodcarving and mahogany furniture.

At the opening ceremony, the award ceremony of China Forestry Industry Innovation Award (Mahogany) was held, including seamless solid wood desktop technology of Tang Ming Mahogany, mortise and tenon processing technology of wood carving mahogany furniture of Dongyi Technology, series products of mahogany furniture of Daqing Hanlin, series products of literati of Hualong Technology, oriental sandalwood carving technology of Jin Woo Mahogany and Zhuomuwang Mahogany.

The world goes east, and the big coffee makes a move.

This Dongyang Red Expo not only showed the world the excellent works of Zuo Dong, but also brought two theme sharing and a cross-border debate contest with the theme of "New Art, the Most Oriental" to Dongyang.

The first forum with the theme of "the most orient" was unveiled at the International Conference Center of China Woodcarving Museum on the afternoon of April 28th. Dr. S.Murad, an international cross-border designer, brand consultant of School of Design, Central Academy of Fine Arts, guiding designer, teacher Chen, an international Taiwanese floral master, and teacher Chen, design director of space design office, etc. The masters shared the application cases of oriental elements and China culture in the design, and the exquisite design surprised the audience present.

On April 29th, in the topic sharing forum with the theme of "New Art", experts such as Fu Jun, the founder of RYB International Tricolor Design Agency in Macau, and cesare Moncelli, an Italian design master, exchanged and discussed the latest design cases and trends of international designers, and enjoyed an audio-visual feast of "New Art" with the audience and guests.

In the CEO forum of "Developing Soft-fitting Industry", celebrities in the design field, masters of Dongyang woodcarving arts and crafts, and presidents of top domestic soft-fitting institutions gathered together to speak freely, expound advanced product design concepts and corporate brand building experience, and discuss the general trend of future development.

Settle in Taobao, two-line interaction

At this Red Expo, Dongyang China Woodcarving City signed a cooperation agreement with Taobao and settled in Taobao auction. With the trend of e-commerce, Dongyang China Woodcarving City will realize the brand of Woodcarving City to go to the online market and enhance its online influence through in-depth cooperation with Taobao. To this end, China Woodcarving City will promote the brand of Woodcarving City through online and offline dual-track operation, that is, organize two auctions offline every year to accumulate offline customer resources; 1~2 hold online woodcarving auction every month to seize the e-commerce market and further open the national market.

The entry of China Woodcarving City into Taobao Auction marks the further integration of Dongyang mahogany furniture industry and e-commerce, and is a vivid embodiment of the concept of "internet plus". The combination of China Woodcarving City and Taobao Auction will further enhance the charm and influence of Zuo Dong brand.

Seven Zhejiang businessmen, escort

During the Red Expo, the B 1 Phase II market investment policy conference of Dongyang China Woodcarving City was held in the International Conference Center of China Woodcarving Museum. Strong historical and cultural accumulation, construction projects integrating business and tourism, and preferential investment policies have attracted the participation of enterprises from all over the country and attracted much attention.

Dongyang China Woodcarving City Project is a multi-billion-dollar "Zhejiang businessmen return" project jointly invested and developed by seven Zhejiang businessmen, including Fosun Group, Fuchun Holding Group, Guangxin Holding Group, Alibaba, Metersbonwe Bang Wei Bang Wei Group, Shanshan Group, Hengdian Dongci and Dongyang Municipal Government. The total construction area of Zone B market is 470,000 square meters, of which the construction area of Zone B 1 market is 230,000 square meters. With woodcarving and mahogany furniture as the main core formats, woodcarving, bamboo weaving, ceramics, brocade, jade, calligraphy and painting and other categories of China art complement each other, forming a virtuous circle of the whole industry. At the same time, plot B 1 will be equipped with 9 sightseeing elevators, 1 1 passenger elevators, 9 sets of escalators and 3,489 motor vehicle parking facilities. In addition, it will be equipped with basic supporting facilities such as restaurants, business hotels, leisure halls and pedestrian streets to fully meet the needs of merchants and customers and provide a one-stop service experience.

In the future, Dongyang China Woodcarving City will devote itself to developing into an industrial complex project integrating commerce, tourism and culture: gradually improving product structure and developing e-commerce; Make Dongyang China Woodcarving City a tourist destination in the Yangtze River Delta region; Increase theme activities to make the customer base more interesting and participate in promoting the popularity of woodcarving city.