Is there such a sentence as: "Humanity has stepped from barbecue to civilization"? Is this the advertising slogan of Xiaodian Barbecue?

Yes

Look at the entrepreneurial story of the current leader of Chinese barbecue, the owner of Xiaoduidian BBQ!

Hu Jiwen’s resume: Male, Han nationality, born in Xinyang, Henan in February 1974, primary school education. He came to Baotou to work in 1991 and worked successively as a field worker and a night worker at Baotou Steel. In 1993, Hu Jiwen, who was only 19 years old, set up his own barbecue stall with 50 yuan in his pocket. After going through hardships and tribulations, he inherited and developed Lucheng's tradition with extraordinary spirit and tenacity, as well as unique cultural concepts and innovative spirit. Barbecue culture is moving towards success step by step. In 2004, he formally founded Inner Mongolia Xiaobutian Catering Chain Co., Ltd. and served as the chairman. So far, "Xiaobutian" company has more than 40 franchise chain stores across the country, and is involved in other industries such as snack cities and convenience hotels, becoming a well-known catering chain company in Inner Mongolia. .

Hu Jiwen’s life motto: A person does not need to pursue many big things in his life, he only needs to do one thing well.

The essence of the corporate culture of "Little One": understand the charm of fire, inherit the spirit of fire, and build the business from "little one" into a giant.

The earliest origins of human barbecue should be the same, but the subsequent development directions are different. Relatively speaking, the degree of evolution of Chinese barbecue is better. The form and food processing form of Chinese barbecue are very different from primitive society. The ancestor of Chinese barbecue can be regarded as Xinjiang mutton skewers, and it has made the greatest contribution to Chinese barbecue. The best barbecue is Inner Mongolia and Northeast China. Especially in Inner Mongolia, barbecue has gradually become the mainstream of the catering industry. In Lucheng, in the past ten years or so, there have been a group of people who have inherited the national barbecue industry. Among them, the successful one is Hu Jiwen, the founder of "Little One". He inherits and develops Lucheng's tradition with his unique cultural concepts and innovative spirit. Barbecue culture has become a leader in the barbecue industry in Lucheng.

More than 20 years ago, due to a poor family, Hu Jiwen dropped out of primary school at the age of 14. The next year, he left his hometown of Xinyang, Henan, and began his career. He was left in Shenzhen and Shanghai. footprints. In the end, it was Lucheng, a hot land, that accepted him and enabled him to take the first step in starting his own business.

In the late 1980s, the tide of reform and opening up swept across China. In order to find a way to change their destiny, a large number of migrant workers flocked to southern cities to work. Several young people in Hujiwen Village also went out. When they returned to their hometowns during the holidays, they brought a fresh atmosphere to the villagers, both in terms of their clothes and their speech and behavior. This greatly touched Hu Jiwen, so the idea of ??going out to explore the world grew in his heart. At that time, he dropped out of elementary school and moved to Shenzhen alone without telling his parents.

Hu Jiwen imagined Shenzhen to be like paradise, but as soon as he stepped into it, it didn’t feel that way. At that time, Shenzhen had just reformed and opened up, and the world was full of construction sites. He was young, so he found more than a dozen construction sites on the first day but no one wanted him. He spent the night on the side of the road and did the same thing the next day. Unfortunately, he had no choice but to go back on the third day. When he got home, he was beaten severely by his father. Although the trip to Shenzhen failed, he was still unwilling to accept it. Soon, he followed a cousin to a shipyard in Shanghai and worked as a painter. He painted the bottom of the ship every day and earned 5 yuan a day, which made him feel dizzy. Cerebral. After working for two or three months, my skin became allergic and I couldn't stand it any longer, so I went home again. Later, his family members, including those who knew him, felt that he was a bit naughty. He didn't like farm work, and he couldn't even go out. He was just messing around. After working at home for more than a year, he came to Baotou again.

When Hu Jiwen arrived, he only took the phone number of one of his classmates. But he was confused as soon as he got off the train. He lost his number and couldn't find his classmates, so he stayed in Baotou for a whole day. When I was about to return, there was a gravel pit near the train station, and several bosses were recruiting workers there. He approached curiously and asked how to recruit workers and what the conditions were. The boss said there were no conditions, as long as they could work. So he went and sifted sand in the sandpit with a carrying pole, two baskets, a big shovel, and a sieve. He was 16 years old that year. Needless to say, the work of sifting sand is hard. After working for two months, my shoulder was worn out by the shoulder pole. First, I got calluses and then sores. Every touch caused excruciating pain. If you continue to work, your shoulders will become useless. One of the drivers saw this and said, "Young man, you can't do this job. This is done by us adults. I will find you a less stressful job next night." So he went to work in a unit in Baogang and stayed there for three years.

One winter, he and a few buddies went to a barbecue stall near Baogang Guest House to have a barbecue. In the winter, it felt particularly good to eat barbecue in the snow while wearing cotton shoes. His squad leader's brother also opened a barbecue stall. One day, the squad leader told him, if you have nothing to do tonight, stop working overtime here and help my brother. So he started to help the squad leader's brother open a barbecue stall. I had been working for half a year. One night I couldn't stand it anymore. I fell asleep while riding my bicycle on the way back. I accidentally fell into a pit. The pit was too deep and I couldn't climb out. The next day In the morning, a street sweeper dragged him out. When he returned to Baogang to go to work, the boiler water was not boiled and the sanitation was not cleaned. The leader fired him in anger.

The next night's job was lost, and when I was desperate, the squad leader's brother said that you should start your own barbecue stall, so he started welding stoves and making stools. He invested 50 yuan and sold 20 yuan on the first day. Money, earned 10 yuan. This was the first money he made from starting a business.

Hu Jiwen’s barbecue stall has been open for seven years. These seven years are really unbearable to look back on. After he left Baotou Steel, he would go back to sleep in the night tent every day. However, after winter, his boss found out and stopped letting him sleep at all. There was a place selling furniture in the Youyi Market. The furniture canvases were pulled out during the day and then taken down at night. He had no place to sleep, so he slept there. When the weather was hot, he had no place to store meat and no money to buy a freezer, so he recognized a group of customers and gave free barbecue to anyone who had a freezer. Then he would knock on the door of their house in the middle of the night to pick up the meat. After more than two years of this, he had money to rent a house and buy a freezer.

At that time, barbecue stalls were competing fiercely with each other. Hu Jiwen’s wish was to be the biggest and best. However, a temporary yurt was set up at night and closed during the day. It was particularly inconvenient on windy days, as it was right on the road. There was a mobile house. When asked about the price, the annual rent was 8,000, but he still gritted his teeth and rented it. After simple decoration, he bought a few tables and a small fire pit. It became very popular as soon as it opened. Later, he built a large iron shed and added casseroles and other varieties, starting a real primitive accumulation. He also led his younger brother and friends to build a shed for barbecue, forming a barbecue street.

In 2001, the street where the iron sheds were located was facing reconstruction. All barbecue iron sheds had to be demolished, and most of the barbecue grills returned to their hometowns. But Hu Jiwen was not willing to give up. At this time, he had pursued barbecue as his career in life and wanted to open a big restaurant. So he rented the current Hualian Hyde Burger place and decorated it to imitate the characteristics of KFC. He was the first in Lucheng's catering industry to open 24 hours a day and night. It was extremely popular on the first day of opening, and the original materials and tables were ready. There are not enough chairs, so we have to buy them now. But the good times did not last long. The government wanted to attract investment. The barbecue restaurant was very polluted, so the government asked it to move out. After careful consideration, he boldly took over the original Yonghe Soybean Milk Store, which is now the Xiaobidian Head Office, and at the same time took over all the products, projects and personnel it operated. , completed the first transcendence in his life.

China’s barbecue culture has a long history, but the barbecue concept of modern culture is far different from that of primitive culture. In the process of starting a business, Hu Jiwen kept thinking about how to further innovate in inheriting the traditional barbecue culture, so that the "little one" has the heritage of traditional barbecue culture and is more suitable for the ideas and trends of modern catering.

In the process of starting a barbecue business, Hu Jiwen has been constantly innovating. He is constantly thinking about how to further innovate in inheriting the traditional barbecue culture, so that the "little one" has the heritage of traditional barbecue culture and is more suitable for the ideas and trends of modern catering.

At that time, it was popular in society to eat what you eat to replenish your health. Hu Jiwen paid attention to some sheep scraps. Inspired by a customer, he wrote: "If you want to stay young forever, it is best to eat some whipped eggs." Good" slogan. He carefully grilled some scraps that people didn't dare to eat, and the result won the favor and recognition of customers.

He often buys meat. By chance, he saw a mutton seller mixing meat tendons and eating them cold, so he thought about grilling them. The first time he tried skewering a hundred skewers, they were all sold out on the same day. One customer ate more than 30 skewers in a row, and the effect was particularly good. He was so inspired that he went to collect sheep tendons every day and turned a worthless waste into a treasure. When other barbecue owners learned this secret, the price of mutton tendons skyrocketed.

In addition, he also made many new innovations in barbecue stoves and barbecue materials. In particular, he advocated and took the lead in the use of electric grills earlier, making this green barbecue concept Gradually penetrate into the Lucheng barbecue industry.

Today's society has entered a cultural era of multiple values. Barbecue culture also starts from realism and expands its cultural and economic territory with an aggressive attitude. In particular, the management method of barbecue is also moving towards two The direction is divided. One is to maintain barbecue in the streets, and the other is hotel-style intensive barbecue. As for Hu Jiwen, after completing his primitive accumulation, his business model began to leap towards a hotel-style intensive and chain-based modern enterprise system.

After Hu Jiwen completed his initial accumulation, he thought about how to expand his business. After the head office opened, some people asked to join him. He saw that Little Sheep and Master Han already had chain stores, so he began to discuss chain stores with some friends in the catering industry. Someone suggested that he first cooperate with advertising companies to package the company and brand, so he contacted Gemini Advertising Company and started cooperation with it. He hopes to standardize the "Little One" brand through an advertising company, and then develop a franchise chain business model. However, due to various reasons, the two parties tried to join the chain and released about 10 stores in the first year of the cooperation. The trial operation resulted in an overall loss during the first year, and the cooperation failed. Later, after thinking for a long time, he realized that it was not that this idea was bad, but that there was something wrong with this mode of operation. As a result, he often went out to see how other large companies operated, and often even played the role of a franchisee to see their concepts and operations. He discussed such things as Little Sheep and KFC, and learned a lot from them. thing. At the same time, he applied to register his own trademark, and in just a few years it became a well-known trademark in the city and Inner Mongolia, laying a solid foundation for the development of the "Little Little One" brand.

In 2004, Hu Jiwen officially registered and established "Inner Mongolia Xiaobidian Catering Chain Co., Ltd.", established its own logistics and distribution center, and vigorously developed casual fast food and business fast food. All its business locations are open 24 hours a day and night. Xiao Budian jumped onto the track of rapid development. It has opened more than 40 chain stores across the country, and is involved in other industries such as snack cities and convenience hotels. It has opened as far as Yunnan and Shanghai, becoming a well-known catering chain company in Inner Mongolia.

Hu Jiwen completed the second leap in his life.

Today, Hu Jiwen and "Little One" have once again shown the world the decisive factors for the success of entrepreneurs in today's society - lofty ideals, correct strategic development direction, teamwork and unity of will, super strong will Control, refined management and the business philosophy of honesty, trustworthiness and courage to take responsibility.

To understand the key to the rapid prosperity of "Little One", one must study Hu Jiwen's rigorous, pragmatic and effective management achievements. In terms of operations, he faces the big market, big strategy, big vision and big mind, seizes the once-in-a-lifetime opportunity of the big era, takes advantage of the industrial resource advantages of the Inner Mongolia prairie, accumulates outstanding talents, leads the elite team, controls the deployment of operational advantageous resources, and achieves success. A large enterprise builds a large business platform, creates a big brand, and achieves great results.

He has a very simple idea when it comes to treating employees. He believes that treating employees means being friendly, being nice, and thinking about them. Only in this way can we retain talents. Therefore, he used talents in an eclectic way, hired a group of professional managers to help him run the business, and learned business and management from them. As an entrepreneur, he adheres to the principle of honest management and bravely assumes social responsibilities. When a major earthquake occurred in Wenchuan, Sichuan, he mobilized all employees of the company to donate. In normal times, he also actively supports poor out-of-school children, winning a good social reputation.

He has supplemented it with scientific and pragmatic refined management to build a modern enterprise operation mechanism, a style of doing things that adapts to the time, place, needs and people, and is more predictable and controllable. , more sustainable healthy expansion and higher returns, and the ability to easily and quickly resolve various risks; "Little One" not only won yesterday and today, won the regional and domestic markets, but will also win the broader international market in the future. great development of the market.

Hu Jiwen led "Little One" from a street stall to a tent to a tin shed, until he officially entered the first store, and then formed a chain franchise company, and gradually became successful in more than 20 years