Master of Hotel Management in Switzerland.

# Studying in Switzerland # Introduction Graduation = Unemployment. This equation of self-deprecation of college graduates in recent years has become a social phenomenon. Since 2000, China University has begun to expand its enrollment, and the number of undergraduate graduates has changed from the scarcity in the past to the abundance now. This has caused a series of social phenomena:

The supply of undergraduate graduates exceeds demand → every 100 enterprises recruit one person → In order to increase their competitiveness, undergraduates continue to study for a master's degree → Students choose to study abroad for a master's degree in order to obtain better employment opportunities → The number of students studying abroad for a master's degree has surged.

Among the students who choose to study abroad for a master's degree, most choose practical majors, while mathematics, science and chemistry become unpopular majors. On the contrary, management, especially hotel management, has become a new hot major in studying abroad. The reason is that the tertiary industry in China is developing rapidly, and the pillar of the tertiary industry is hotel tourism, which receives tens of thousands of domestic and foreign guests every day, and these guests have extremely high requirements for the professional quality of hotel tourism practitioners. Therefore, unemployed business managers are constantly turning their attention to returnees, and among these returnees, Swiss hotel management graduates are very popular.

Let me make a detailed analysis from the domestic employment situation to the way out for undergraduate graduates: How does the Swiss Master of Hotel Management become the golden key to open the door to the top 100 international enterprises?

First, the employment situation of China graduates

In recent years, the employment difficulty of college students has become a hot issue of great concern to the society. From 200 1 to 2005, the number of college graduates in China increased from 1 1400 to 3.38 million, three times that before the enrollment expansion. The survey shows that the difficulty college students encounter in job hunting is "lack of work experience". China's education system has been training talents according to a model for many years, and the specialty setting is divorced from social needs and does not pay attention to the cultivation of students' practical ability. College students have professional knowledge, but they lack good psychological quality, etiquette and legal concepts. In universities, there are professors, but there is a lack of "coaches".

There are 66.4% undergraduate graduates who want a monthly salary of more than 2,000 yuan. However, according to the survey results of relevant institutions in Beijing and Shanghai, the average market value of college students' monthly salary is 1.600 ~ 1.700 yuan/month. The expectation of graduates is obviously higher than the social reality level, which also leads some college students to "have no jobs". Most of these "unemployed" graduates pin their hopes on studying for a master's degree to improve their competitiveness, while some with superior family conditions decide to go abroad to study for a master's degree with higher gold content.

Second, the characteristics of master's courses at home and abroad

The title of master originated in the Five Dynasties, and it also refers to a person with noble moral character and profound knowledge, but it was never an official position. The ancients said that a master is great. In ancient times, those who were learned were often called "masters of old age" and "masters of Confucianism", meaning similar to masters. In China, master's programs are usually arranged after bachelor's degrees. Generally speaking, a full-time master's program takes two to three years. Some countries, such as Germany and Austria, adopt bachelor and master systems. In hotel management in Switzerland, some colleges with high teaching quality will offer master's courses, and students can also apply for postgraduate courses, and they can complete undergraduate and master's courses within four years at the earliest. For undergraduate students from other majors or other countries, it usually takes one to two years to apply for a Swiss master's degree. In addition, for some excellent college students, they only need to enroll in a postgradetediploma(PGD), and the Swiss Master of Hotel Management course will also open the door for them.

3. Introduction of Master of Hotel Management in Switzerland

Swiss master of hotel management course adopts a very unique teaching mode, that is, the two-year master's course adopts the mode of "half-year on-campus study+half-year international hotel internship". The school tutor is both a professor and a coach. In addition to teaching students the theoretical knowledge of hotel management, he will also guide students how to operate in a real hotel and business environment. It is worth mentioning that Swiss hotel management universities, such as all the hotel management universities under the SEG Swiss Hotel Management Institute Group, are transformed from hotels. Students live in a hotel environment from the first day they step into school. The school requires students to behave appropriately in class and after class with the strictest standards of hotel talents and business elites. The school also provides a large number of simulation courses and practical opportunities, which is quite different from the paper talk of the master of hotel management courses in China.

After completing the theoretical courses in the first half of the year, students can choose to go to relevant enterprises for paid internships according to what they have learned. Paid internship is a major feature of Swiss hotel management courses. The Swiss government stipulates that international students can't get job opportunities in Switzerland, and only students studying hotel management can participate in internships related to their disciplines. The first year of the Swiss Master of Hotel Management course aims to enable students who lack the relevant foundation of hotel management to master the relevant knowledge of hotel operation and management in a short time, and students need to combine theory with practice to digest it. Through practice, students can not only master the essence of hotel management, but also improve their interpersonal skills and foreign language skills through practice. It is also an opportunity for work-study programs. The Swiss government stipulates that the minimum monthly salary for international students is 2 168 Swiss francs (about10.5 million RMB). Even after deducting the basic expenses, students can still earn about 50,000 RMB in paid internship for half a year.

China graduates who have completed the Master of Hotel Management in Switzerland are favored by domestic hotels and top 100 foreign-funded enterprises. Statistics show that the employment rate of graduates of SEG Swiss Hotel Management Institute Group 20 1 1 is as high as 90%. In addition to entering the global top 10 international hotel group, it is also employed as middle and senior management talents by airlines, luxury brands, theme parks, tourism and exhibition companies among the top 100 international companies. For example, Kenny, an alumnus of SHMS Swiss Hotel Management University, who is now the sales director of Burberry, told us that the top managers of major international luxury brands, including LV, Gucci and Armani, are all from hotel management backgrounds and are particularly eager to recruit graduates majoring in hotel management in Switzerland. Ronan, now the entertainment affairs manager of Paris Disney Company, is 2010 of CesarRitz Hotel Management University in Switzerland; There are also some Swiss hotel management graduates in the global top 500 companies such as McDonald's, Wal-Mart, Hewlett-Packard, Procter & Gamble, Credit Suisse, Lufthansa Group and Dior. The average starting salary of Swiss graduates as management trainees after returning to China is above 5,000 yuan/month (the monthly salary in coastal areas will reach 6,000 to 7,000 yuan). After becoming a department manager, the monthly salary is more than 15000 yuan, and the income of the director and general manager is more than 25000 yuan, which is very optimistic.

For some families with poor family conditions, it is difficult to complete the two-year master's program in Switzerland economically. Some students choose to complete the diploma of PGD Institute in Switzerland first, and then return to Switzerland to continue their master's courses after four or five years of employment. The diploma of PGD College is a direct course for university graduates (including junior college students) in international hotel management industry, which can lead students to the employment path of international 100 top foreign companies and also lead them to the master's degree in Switzerland. Regardless of employment or further study, PGD course provides a theoretical and practical platform for undergraduates and junior college students. The course is compact, paid internship, reasonable tuition, short-cut employment and master's degree connection, which are the characteristics of PGD course in Swiss hotel management. At the same time, students can obtain "master's degree" and "interdisciplinary" education and become more competitive management talents in the new era.

Summary: The education industry is actually like a market economy. There is an invisible hand behind it, guiding the direction of education. This is the hand of the "employment situation". Where graduates go depends entirely on the grasp of this "employment situation". I dare not say what this staff member will point to in the future, but I am sure that with China's gorgeous appearance on the international stage, China's tertiary industry will continue to become the pillar industry of China, and the high-paying employment door of higher vocational colleges will certainly be opened to elite returnees with international vision, multi-lingual knowledge and foreign work experience. Swiss hotel management major is specially designed for this realistic employment demand. Therefore, this major will definitely become one of the hottest overseas study majors in the next decade.