What is the name of Sheraton Hotel app?

Sheraton Hotel app is called Starwood SPG-the exclusive application of VIP membership program officially launched by the internationally renowned hotel chain group Starwood.

Sheraton is the largest hotel chain brand in Starwood Hotels Group and the second oldest hotel brand in the group (Westin is the oldest). In 20 16, Marriott International completed the acquisition of Starwood Group, and Sheraton became a luxury hotel brand owned by Marriott. ?

There are many types of hotels in Sheraton, covering general commercial hotels and large resorts. Sheraton brand has been striving to maintain a high-quality image, and most Sheraton hotels in the world have been selected as five-star hotels by local authorities. Sheraton also has a second-class brand called Four Points by Sheraton, which is a four-star business hotel brand.

Founder:

One of the founders of Sheraton is Ernest Henderson (1897 March 7th to1967 September 6th), who was born in a small town not far from Boston, USA. Many people think that Sheraton, like Hilton, is the name of the owner of a hotel company, but it is not. Sheraton is the name of one of the original two hotels of Sheraton Hotel Company.

Later, 1965, Mr. Henderson published his autobiography "Mr. Sheraton's World". In his autobiography, Mr. Henderson calls himself Mr. Sheraton.

1933, Ernest Henderson was 36 years old. When he was in his prime, he met a great opportunity in his life and seized it quickly. At that time, there was a hotel called "Continental" in Cambridge, USA. Because the bank repossessed the mortgage, Henderson bought the hotel with a value of $6,543,800+0,000 for only $250,000. And this hotel with 105 rooms and grand ballroom has become the beginning of the success of future hotel tycoons.

Henderson got his start by buying and selling hotels. His main interest is to seize the opportunity to buy some small hotels or hotels that have declined due to poor management. After buying it, he redesigned, updated equipment, improved management and added value to the hotel itself. 1937, he and robert moore owned their first hotel in Springfield, Massachusetts.

In the following two years, they acquired three hotels in Boston, and the hotel company 1939 began to use the unified name of "Sheraton", which is also the origin of the name "Sheraton".

The above contents refer to Baidu Encyclopedia-Sheraton Hotel.