Why is Duan Yongping so powerful?

Duan Yongping is a well-known but rather mysterious person.

As we all know, he founded Little Overlord BBK, which is inextricably linked with OPPO, vivo, Yijia, Pinduoduo and even Extreme Rabbit Express. He took Huang Zheng and Buffett to lunch.

Quite mysterious, because he hasn't appeared in the business world for a long time, and now he can only know it from his personal account "Avenue is invisible, I have style". At the same time, he is also very grounded, and often discusses issues such as enterprises and investment with netizens.

Whether as a manager or an investor, Duan Yongping is very successful.

In order to help you understand Duan Yongping's business wisdom, we have collected a lot of online public information and his latest online sharing contents in recent years, and arranged and shared them according to the four sections of Hua Mu Equation: strategy, organization, talents and culture, hoping to gain something from your work and study.

First, strategy: do the right thing, do the right thing.

1. Pursuing profit means putting consumer demand before the short-term interests of the company.

When most companies encounter problems, they discuss whether they can make money, and companies that pursue profits may ask first, is this right? Is this the money that should be earned? In fact, the difference is very small, but it will be very different after 20 years.

When you are confused, try to look as far away as possible? It is often much easier to watch 10 years than 1-2 years, and it is much easier to watch for a year or two than for a day or two.

3. Good enterprises and entrepreneurs are the combination of idealism and realism. You can't do much without idealism, and you can't go far without understanding reality.

4. Do the right thing and do it well.

The so-called right thing is actually achieved by not doing the wrong thing, which is why there is a stop to make a list, which means "don't do the wrong thing" or stop doing the wrong thing immediately.

6. The so-called wrong things are not always easy to judge. Some things are relatively easy to distinguish, such as not lying. Some things are not so easy, such as whether we should go to bed early and get up early.

There are many things I think are wrong, all of which are obtained through long-term thinking and the experience and lessons of others and myself. For example, our company does not contract other companies.

If you think what you are doing is wrong, you should stop as soon as possible, which has nothing to do with how important it is to you, how much effort you have made, and whether you can find something better.

8. Do the right thing. It seems easy to understand, but it is not as simple as it seems. Doing things right is a learning process, and many mistakes will be made in the middle.

9. In the process of doing things right, there is actually no way to avoid making mistakes. For example, golfers will inevitably touch the ball occasionally. What they can do is how to reduce the probability of making mistakes.

10. Probably no one can "choose" the "stadium" with unbalanced supply and demand before starting a business. Even if they encounter it, they will soon fall into the Red Sea. To give a simple example: the supply of Maotai was not planned by an entrepreneur before starting a business.

1 1. To be a diver or something, the less you do, the better. What is big business? Less mistakes than who made.

12. A business that doesn't make money is useless. A good business model is simple, that is, profits and net cash flow have always been leverage, and it is even difficult for competitors to grab it for a long time.

13. It is always wrong to use price weapons unless absolutely necessary. Few people understand that low prices will not expand market share, but will be forced to cut prices to have a chance to keep market share.

14. Companies that pursue "cost performance" are mostly making excuses for their low prices. Longevity company probably doesn't emphasize the concept of "cost performance". Ordinary people have a steelyard in their hearts: good goods are not cheap.

15. If you can do one thing well, why do you do many things that you can't do well? Just like how to change the status of Maotai in the hearts of Chinese people?

Push more cheap non-53-degree wines, including Maotai beer and red wine, even Maotai yellow wine, as well as Maotai mineral water, Maotai hotel, Maotai mobile phone and Maotai air conditioner, speed up the delivery, and forget the five-year factory regulations and fake wine ... 10 years later, Maotai's status should be completely different.

16. The so-called marketing is just a link for a company, which is equivalent to a wooden board in a barrel. Anyone who thinks that the company is good because of good marketing is as ridiculous as thinking that a wooden bucket that can hold water is because of a board called "marketing".

17. Be careful when expanding. I call it "sufficient minimum development speed", which means giving consideration to adequacy and security.

18. We always say that quantity is not important, profit is not important, and the most important thing is to do the right thing, find the real needs of consumers and try to meet them.

19. Core competitiveness is the ability of an enterprise to gain a long-term competitive advantage. It is a unique technology or ability that can stand the test of time, has extensibility and is difficult for competitors to imitate.