Understand the B&B: Take a look at the business models of various international travel services.

Click on the "B&B headline" above to pay attention immediately.

"I have an empty house in the mountains and want to open a homestay."

"I don't want to go to work, I want to open a homestay"

"I want pastoral, poetic, and I want to open a homestay."

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Recently, Toutiaojun has received many such ideas and consultations.

"When you fled from Beishangguang, your mother called you home to open a homestay."

So, this question

Toutiaojun will take you first.

Look at the business models of homestays around the world.

Around the world, different cultures have created various host family styles. B& amp； In Britain; B (bed & breakfast), castles in France, homestays in Japan, farms in northern Europe and Homesta Y in the United States are increasingly loved by tourists all over the world.

With the increase of national income, the increase of holiday opportunities, the diversification of rural landscape and the rise of leisure tourism, rural areas can not only use idle rooms in their own houses, or reuse idle agricultural facilities (such as barns, cowhouses and pig houses) as facilities to provide accommodation and experience, but also provide places for urban people to adjust their bodies and minds and relax in their leisure time in combination with the development of leisure agriculture.

National Accommodation in the World

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British homestay family

In the early1960s, in order to increase their income, host families appeared in sparsely populated farmhouses in southwest and central England. At that time, there were not many homestays, b&; B (bed plus breakfast) management mode, which belongs to family hospitality, is the earliest homestay in Britain.

B& amp； B is a traditional British hotel management method. B& amp； B is the abbreviation of English Bed and Breakfast, and it is also a family hotel service that provides bed and breakfast. Although compared with hotels, B&; The services and facilities provided by B are limited, but its low price is very attractive to ordinary people.

Most British summer tourists will choose B&; B this kind of accommodation. B& amp； In Britain; B Unlike noisy youth hostels and crowded hostels, enthusiastic hosts usually take tourists to enjoy harvesting agricultural products, feeding cattle and sheep and exploring the mysteries of the countryside. 1990 The leisure travel survey in Britain found that 80% of British people travel to the countryside at least once a year. They boldly predicted that the biggest industry in Britain in 2 1 century will be "tourism", so it is worth helping to promote and develop. Today, about 40% of tourists in Britain choose to spend the night in hotels.

French Su Min

After World War II, France used its quick wits, and the rural population quickly moved to cities, leaving many farmers to witness the rural crisis. Starting from 1936, France stipulates that there must be 15 legal holidays every year. After a long war, urban workers want to seize the opportunity, but their economic ability is limited. The idea of farmhouse reception for holiday tourists just meets the needs of urban people yearning for quiet field holiday life, without paying expensive hotel fees, and at the same time, it also adds some extra income to the rural areas in crisis.

195 1 year, the village hostel in France's first hometown opened. 1955, the French B&B Federation was founded, and the first B&B guide published * * * included 146 addresses.

The French B&B Federation has now become the largest B&B organization in the world, employing 600 staff, assisting 56,000 B&B operators to consult and consult on various management matters, supervising and strictly checking the quality of hotels, and promoting these B&Bs to two million green tourism enthusiasts. Family hotels in France range from simple small farms to lovely rooms in Renaissance castles.

The government stipulates that a homestay has a maximum of 6 rooms. The application for establishment must meet the safety standards of fire protection, building and food hygiene, and at the same time, it must provide insurance for passengers.

Japanese host families

During the period of 1959- 1960, due to the high social and economic growth, the tourist attractions in summer and skiing activities in winter were crowded, and the hotel accommodation space was obviously insufficient. At this time, foreign-style pensions began to rise; Some farms also run sideline businesses to provide accommodation for tourists, and the type of accommodation "farmhouse inn" came into being. Therefore, the popularity of Japanese "homestays" originated in Showa 45 (A.D. 1970).

The homestay legislation draws lessons from the European homestay model by adopting the licensing system, which is named "Experience Homestay", further explaining that agricultural experience is the main selling point and feature of rural tourists' homestay. As long as you have the will, you can promote agricultural tourism, and its operators are not limited to agricultural backgrounds, nor are they necessarily run by agricultural cooperatives.

In other words, after Japan's shortened working hours, urbanites' natural life orientation and agricultural experience orientation are increasingly strengthened. On the other hand, farmers' income also needs a new source of agricultural tourism. Therefore, Japan's future agricultural tourism and rural residents will play a promising new mode of urban-rural communication.

Japan's B&B once declined due to economic changes, but it has shown a recovery trend in recent years. Nowadays, this B&B has become "professional" in operation. According to a survey data of 1999, the total number of tourists staying in Japan is 345 million, of which 8.73 million people stay in farmhouses, accounting for 2.5%.

According to a survey by the Japanese Ministry of Agriculture, Forestry and Fisheries, there are more than 20,000 grand occasions in Japan. After years of competition, there were only 5,054 homestays in 2000, with 46,497 rooms, which could accommodate192,557 people. There are 9.2 homestays on average, which can accommodate 38 people. On the other hand, each hotel receives an average of 1729 person-times, and the average annual accommodation rate of each hotel is 12.4%, which leads to the space problem of the increase of accommodation rate and the increase or decrease of the number of families.

Su Min, Taiwan Province

Taiwan Province B&Bs followed the Japanese model and developed in Taiwan Province Province for about 20 years. At first, the style was close to Japanese style, and later it gradually showed its own special style. In addition, the management measures of B&Bs were not officially promulgated until the end of 1990. During this period, B&Bs have mushroomed all over the country, and developed unique B&Bs according to its unique environment.

At present, the business models of Taiwan Province B&B can be divided into three categories:

(1) The price is popular and more rooms are provided.

(2) The price is popular and a small number of rooms are provided. Shopkeepers use sideline business and are more considerate to individual customers.

(3) The high-priced route is very distinctive, and the rooms provided are limited.

The first two categories are relatively affordable, and the owners seek to attract more tourists; The first and third categories mostly operate in a positive way. At present, the operators of homestays are mostly 6 to 15, followed by the mentality of main business and sideline business. The enthusiasm of the owners is a key factor related to the future direction, business model and how long it can survive.

Comparative analysis of world homestays

To sum up, the following is a comparison of the hotel industry in Britain, France, Japan and Taiwan Province Province of China in terms of origin, operating characteristics, operating mode, sustainable management, government management, hotel scale and tourists:

The origin of the host family

The rise of the above-mentioned national hotels is roughly the same, which can be summarized as the following factors: (1) During the tourist season, the hotel space is tight; In order to increase farmers' income; Vacant rooms at home are provided for tourists to use, and tourists can also experience local life and make the local economy develop.

operating characteristic

In order to make B&B successful, all countries combine local characteristics with theme culture, unique natural landscape, agriculture, forestry, fishery and animal husbandry to develop its characteristics.

Operation type

B&Bs in Taiwan Province, Britain and France are all sideline businesses. The homestay industry is run by the owners themselves. With their local experiences and lifestyles, foreign tourists can have different life experiences and promote urban-rural exchanges. B&B in Japan is a kind of hotel, so unlike Britain, France and China, there are restrictions on the number and area of rooms. Western-style management adopts the year-round professional management mode, while farmhouse B&B has professional management and sideline management, but the main selling points are the same.

sustainable management

In Britain, French, Japanese, Taiwan Province and other places, the number or scale is gradually expanding. It is obvious that homestays are accepted by the public in modern tourism, and governments and operators of all countries can agree and work towards the goal of sustainable development.

Government management

In order to protect the rights and interests of tourists staying in homestays, government agencies all over the world will intervene in management counseling. In Britain, France, Japan and Taiwan Province Province of China, the operation of the hotel industry adopts a licensing system, which requires a license to operate. The government will also supervise operators in fire protection, building safety and food hygiene. Britain and France set up a hierarchy to distinguish the advantages of accommodation for tourists' reference, while China adopted the "hotel service quality certification system".

B&B scales and customers

B&B operators in Britain set the guest capacity at less than 6 people (less sanitary conditions and taxes); France limits the number of B&B rooms to no more than five; Japanese B&B is a kind of hotel, so there is no maximum number of rooms. In Taiwan Province Province, the number of rooms in general homestays should be less than 5, and the number of rooms in characteristic homestays should be less than 15. On the other hand, due to language, habits, culture and other reasons, the hotel industry in Britain and France receives domestic and foreign tourists, while Taiwan Province Province is similar to Japan, and the customers who choose to stay in hotels are mainly local (domestic) residents. Increase farmers' income, provide empty rooms at home for tourists to use, and let tourists experience local life at the same time, so that the local economy can develop. The government protects natural resources and preserves ancient achievements and peasant life culture.

Every international tour really has its own characteristics. No matter how the local government manages and operates, it can't escape this experience in the end. Hostels don't need to have a gorgeous appearance, but they must have connotations, so that guests can experience the local customs and culture.

Part of the material comes from the network, which is arranged by Min vomiting blood.

2018 65438+1October 27th

Beijing National Convention Center

B&B, pastoral complex and characteristic town

Annual influence festival

Take you to look forward to the development trend of the industry.

Click on the B&B headline to sign up for the B&B headline influence ceremony and occupy a place in advance.