Why do OTA platforms need hotel agents? Why should the hotel cooperate with the hotel agent?

If you often book a hotel by mobile phone, you can generally see that some rooms are marked as "agent", indicating that this room is sold by a third-party agent of the hotel. There are actually two departments within OTA, one is direct mining and the other is agent. OTA leaders in a city need to be responsible for a large number of hotels, as do docking personnel, but there are not so many people inside the platform, and even if there are, it is very laborious. However, with the agent, it means that there are more people and channels to help the development of the platform, improve the hotel ranking and occupancy rate, and the order volume will only be more than less.

The hotel agent talks with the hotel to get the low price of the hotel and then hangs it on the platform for sale. If you want to get a hotel agent, you need certain skills to negotiate with the merchants, get a low-priced room from the hotel, and hang it on the OTA platform to earn the difference. Hotel rooms are unprofitable if they are empty. As long as it is negotiated with the hotel, the rest need not be managed by the hotel. The company will update the hotel according to the property, do marketing, maintenance and SEO optimization, access a huge traffic port for the hotel for free, and help the hotel sell rooms through multiple channels. The payment method can be daily, weekly or even single. Hotel agents can provide stable traffic to hotels, so hotels are willing to cooperate with hotel agents.