What are the key factors that affect the proper service of the hotel?

By adopting appropriate service marketing strategies, we will certainly go further and better on the road of the development of traditional catering industry.

The influencing factors are:

Invisibility of service

The main difference between a service and a product is invisibility. The intangibility of service means that the service is invisible and intangible before purchase, and there is no specific quantitative index to evaluate the service. Comparatively speaking, pure products are highly tangible. There are a series of ever-changing intermediate states between highly tangible products and highly intangible services. More often, tangible products may be carriers of intangible services, while intangible services may be extensions of the value or function of tangible products.

The process of service?

One of the essential characteristics of service is process, which constitutes the biggest difference between commodity marketing and service marketing. General commodities are produced first, then sold and then consumed; But most services are sold first, and then produced and consumed at the same time. Therefore, the process of service often means the interaction between service providers and service recipients.

Heterogeneity of service

Since service is a comprehensive process consisting of a series of activities, customers, employees, managers and the environment will all have an impact on the production process and delivery process of service, and the change of any one element will have an impact on the service process or service result. Therefore, the services provided by service providers may be different every time. This difference refers to the difference of the same service provided by two completely different enterprises, and also refers to the different services provided by the same employee of the same enterprise in different services.

Services are intangible and need customers to participate in them, so they cannot be stored like tangible products. The non-storability of service constitutes the perishable nature of service. If the services produced or manufactured are not consumed in time, they can only be wasted.